School of Rock: Selling it to the Man?

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Jack Black is very funny. He steals movies where he has supporting parts like High Fidelity, and his performance with Will Ferrell at the Oscars was the highlight of a very predictable awards show. Black’s persona is a fascinating paradox; I like the oxymoron that Entertainment Weekly recently created for him: the frenetic slacker. Black’s characters seem to be very passionate, but that energy is reserved for activities that seem to serve little “productive” value in our current economic order. Hence Barry, the part-time clerk who puts in full-time hours at Championship Vinyl in High Fidelity and berates customers whose tastes he finds offensive. Where the lead character Rob comes to the realization that emotionally he’s been living in an extended adolescent state and opts to grow up, Barry – and the Black persona more generally -- represents those dudes who, into their thirties, still behave like college sophomores.

Richard Linklater, whose breakthrough film, Slackers, depicted the life of twenty-somethings refusing to wholly buy into the workforce system, would seem an ideal choice to direct Black in School of Rock. Here Black plays Dewey Finn, a guitar player still dreaming of the big break, forgetting the Clash’s famous dictum, “if you’ve been trying for years, we already heard your song.” Dewey is threatened by his roommate Ned and Ned’s girlfriend with eviction if he doesn’t pay his share of the rent, but Dewey simply shrugs off the threat by believing his group will win this year’s battle of the bands. Dewey doesn’t even get along with his other bandmates: his solos are out of control, he mugs annoyingly to the crowd, and even does stupid frat boy stunts like diving into the crowd mid-song. For this, his band dumps him. Desperate, Dewey pretends to be Ned and gets a job at an exclusive private elementary school. Because the children are generally type A students, they expect to learn, while Dewey is mainly interested in his paycheck; he wants to give them recess until their injured teacher returns. But soon, Dewey learns that the children are learning music, and creates a “school project” – Rock Band – in order for him to create a group to compete in the battle of the bands.

School of Rock’s plot is not very original. The parents’ dislike of rock music resembles the grown-ups’ attitudes in countless early rock and roll film “classics” like Mi...

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...s main advertisement used the logo from Rolling Stone magazine, the dominant bi-weekly of the boomer culture which claimed rock music as its own, whose move from San Francisco to New York symbolized the shift from countercultural to mainstream media publication (for its twentieth anniversary issue, the magazine offered reprints of the first issue; when the first issue was published, buyers were treated to a free roach clip). Its soundtrack is for sale through Atlantic Records, once an important independent source of early R&B and soul records but for over thirty years part of the Warner Entertainment conglomerate today known as AOL Time Warner. It is without question the product of a culture industry that packages rebellion in a pleasant and entertaining manner. Rock and roll, even stick-it-to-the-man rock and roll, is just another commodity for youth to use to establish identity. Thirty years ago mainstream record labels were touting slogans like “The Man Can’t Bust Our Music” and “The Revolution is on CBS.” School of Rock, despite its obvious charm and great performances, is part of that same tradition. The Rock and Roll Rhetoric prevails again, hollow like an old bass drum.

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