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Pathos in music
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Extra Gum's "The Story of Sarah and Juan" is a far fetched but is a very moving advertisement. The commercial depicts how a male and a female, Juan and Sarah, meet in High School because of a piece of gum. Throughout the rest of the commercial we see that Sara and Juan remain together, and eventually, they get married. The culminating theme is that Extra Gum can bring people together. As such, the commercial uses a pathos charged song with deep sentimental situations to aide in its rhetoric.Extra argues that because this young couple found happiness through Extra Gum, anyone can. Originally, Sarah and Juan were strangers but they became closer and closer to each other because of the bond they shared through Extra gum. They met in
172). The attention is focused on an irrelevant situation as one of the boys as he asks the other, “Have you tried these berries and cream Starburst?” While the other boy answers by shaking his head side to side, a man’s voice is overheard asking “pardon me, what kind of Starbursts did you just say?” The voice is unfamiliar to the audience, so curiosity arises about who is speaking and why because the man sound interested, excited and foreign. A man who appears to be from the Victorian era is then revealed as the voice that was speaking which suggests that the candy is favorable by all sorts of people. When the Victorian man starts clapping while he chants an improvised song about the candy and performs a dance, humor is being used to make the audience interested (A.Graf, personal communication, 3/10/15). The commercial ends by showing is a picture of the Starburst candy which will have a lasting effect because it reminds the viewers what the product is (Aronson, Wilson, & Akert, 2012, p.
“Reese's cup, peanut butter chocolate flavor” is definitely a phrase people remember. In the commercial, William Lupo raps about the flavor of Reese’s puff cereal while in animated greenscreen kitchen.Colors of orange-yellow chocolate flash across the screen along with images of milk pouring into the cereal as Mr.lupo raps in the background saying”Reeses puffs Reeses puffs peanut butter chocolate flavor”The commercial ends with giant speakers blasting the song in the background as the product is set down on the kitchen table.Advertising is like mental hypnotization.
Sarah Vowell’s Assassination Vacation is a humorous exposé on the sites of murdered presidents and how they are used commercially instead of historically. Vowell takes a series of trips to the murder related sites of presidents Lincoln, Garfield, and McKinley, pointing out the lack of historical context in each of these areas. The use of history and her personal experiences captivate the audience in an emotional level, creating a platform for her argument. She opens the reader to the true history of these events and adds to it in her own humorous way. Arguably, her modernized language and sarcastic style of writing is the strong point that expresses the dissatisfaction these sites bring to a true appreciator of history. By the use of her historical knowledge, the first hand accounts of her trips, and tone Vowell’s argument induces change in the information found in United States landmarks.
The commercial opens with a video of a smiling African-American woman discussing plaque, a common dental problem that many people can relate to, and that her dentist recommended Colgate Total to help. After that, a smiling white woman appears on the screen and explains that she assumed bleeding while brushing meant that she brushed her gums too hard, but her dentist explained that gingivitis could be the real cause, and Colgate Total could help. These women are multiracial, middle-age, and share stories common to many different types of people, causing adult consumers to begin to feel connected to them. After that, Colgate attempts to introduce an expert to further persuade the audience by having a man dressed as a dentist elaborate on the superiority of the brand, but Colgate fail to establish his personal credentials or the source of their claim that Colgate Total is the number one dentist recommended toothpaste. Colgate attempts successfully appears reliable, and also leans on the emotional appeal of attractive visuals instead of providing real
Jane the virgin is a show about a woman who had her life planned out the way she wanted until it made a spiraling turn due to unfortunate events. When Jane was a young girl, she had made a promise to her grandma that she would save her virginity until marriage. Unfortunately, during a doctor's check up she was artificially inseminated. After she agreed to keep the baby her relationship with her finance when down the hill. Keeping the baby also caused her school work to be a little harder for her. An examination of Jane the virgin will demonstrate the concepts of process of listening, the benefits of power and being in denial.
For years the LGBT community has been consistently denied the same rights as their heterosexual counterparts, and it wasn’t until last year that same sex marriage became legal throughout the United States. However, they are not the only minorities being discriminated against in the United States. That is why Dolores Huerta, a well-known civil rights activist, points out that people who have experienced oppression should come together to achieve equality. In her keynote speech at the 21st National Conference on LGBT Equality, Dolores Huerta uses ethos, logos, and pathos as an effective way to inspire her audience to make a change in society.
The political climate in the United States has recently been very intense, all beginning with Trump and his negative remarks against the immigrant community. His most famous and derogatory words calling Mexicans rapists and drug dealers (Reilly), sparked a huge uproar in the defense of the Mexican people who have chosen to immigrate to the United States. Along his path to the presidency he has time after time belittled Mexicans and their culture. That, however, has not stopped the Mexican band, Calibre 50 from shedding light on an all too real journey and attempting to fortify their fans for a common cause. Almost a year into Trump’s presidency Calibre 50 released the music video for their song, “El Corrido de Juanito.” The music video follows the journey of a man crossing the border to which it then shows him trying to make a life for himself in the United States as a gardener and a chef. The video attempts to show what it is like to illegally
1. This advertisement features Taylor Swift, which is a celebrity spokesperson; she is supporting the company, “Diet Coke”. People that enjoy listening to Taylor Swift’s music will most likely buy this product, because they think that buying this product, diet coke will make them closer, and more like their favorite pop star Taylor Swift. This advertisement also features Pathos, an appeal to emotions, because Taylor Swift may be someone’s favourite musician or person in general. It also features ethos, an appeal to credibility, or character, because Taylor Swift is famous for her music, therefore she is well recognized throughout our society, and the music industry.
Yet this “Oreo Cookie” commercial is perhaps the most remarkable. First, she twists the cookie apart and then, this cute little girl with her hair in pigtails proceeds to dunk the cookie in a tall glass of milk, submerging her entire hand. The camera then shifts to show the child’s grandfather eating the cookie in the same manner. This advertisement aims at leading audiences to reminisce of the simple pleasures of their childhood, like enjoying a cookie.
This advertisement pronounces two very important themes: Extra is always there and Extra can be used as an 'awkwardness' bypass. The advertisement backs both of these claims with various scenes, analyzed above. These scenes follow a very linear path in the lives of a couple and how they develop and how Extra helps them develop. It is almost if Extra helped create their relationship and maintained it. This advertisement screams that Extra will always be there with you, through thick and thin, by practically following the lives of a couple. Finally, they end the advertisement very abruptly with 'Give Extra, Get Extra'. This could have been their direct theme to get you to buy Extra: Give someone gum and they will marry you. However, I believe that theme is a very pronounced theme that develops itself through the help of the not-so-pronounced themes mentioned
I chose this word because the tone of the first chapter seems rather dark. We hear stories of the hopes with which the Puritans arrived in the new world; however, these hopes quickly turned dark because the Purtains found that the first buildings they needed to create were a prison, which alludes to the sins they committed; and a cemetery, which contradicts the new life they hoped to create for themselves.
This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
I found your post to be insightful, for it highlighted the increasing buying power that Latinos have. Latinos are becoming a fast growing demographic for advertisers.
Advertising contributes in a large way as to why massive amounts of people that eat junky food. There is no doubt that the rich, colorful commercial...
For example, Moss spoke to Bob Drane, inventor of the Lunchables, on how they started adding sugar to the packaging by including Kool-Aid, cookies and other extras when customers started to get bored with the plain packages. Moreover, they started targeting younger kids. When the company shifted focus to the kids, the ads started showing up in the Sunday morning cartoons which announced: “All day, you gotta do what they say, but lunchtime is all yours.” In their ads they generated a feeling of empowerment to kids who now want to eat lunchables as an act of independence. They don’t make it about what is inside, but they form it into a psychological aspect.