Hello Kenyetta, I found your post to be insightful, for it highlighted the increasing buying power that Latinos have. Latinos are becoming a fast growing demographic for advertisers. I would like to elaborate on a point you made. In your post you stated, “Some of my Hispanic friends own their homes, purchase cars and other things that non-Latinos buy. The few Hispanic undocumented residents I knew worked hard and did not rely on the government to take care of them. They spent their money on some of the same things I did. They paid their rent, bought cell phones, clothes, shoes, hair products, food and other necessities. Almost all the things that advertisers sell, they bought. So why not create advertisement that target the Hispanic/Latin@ population?” From my perspective as a Hispanic, I see self-reliance being a characteristic that most Latinos share. I know my parents and their friends are hesitant in asking for government assistance. Even though they qualify, most seek to ask family members or simply go without. …show more content…
Advertisers have done a lot of research looking into these behaviors to ensure their resources are spent in the most profitable areas. In Kim Souza’s “Wal-Mart to focus more on Hispanic Shoppers”, she showcases that Walmart recognizes the importance of the Latino demographic and is creating a shopping atmosphere that Latinos are comfortable with. Within the article, there is data that show several differences in Latino consumer behaviors compared to other consumers. Below is the data: “Hispanics shop with their senses • 55% Hispanics vs. 38% Non-Hispanics – like to touch and feel a product • 49% Hispanics vs. 19% Non-Hispanics – judge product quality by product
Recently illegal immigration has become a very pressing issue among people. Many people around the borders are being greatly affected by the issue and think immediate action needs to be taken to put a stop to the issue. The Documentary Border War: Battle Over Illegal Immigration takes a stand on the issue using many examples of pathos, ethos, and logos to try and persuade people that illegal immigration is a very serious issue and we need to put a stop to it. This documentary follows the lives of people who have been affected by illegal immigration, and explains how they feel about the issue. Another way that people can look at the issue of illegal immigration is through the eyes of the immigrants, and the reasons why they might be trying migrate to another country. The documentary Wetback: The Undocumented Documentary focuses on the issue from this point of view. This documentary uses pathos and logos to show the lives and hardships of those people who are trying to migrate to a new country. Although Wetback used many examples of pathos and logos to show the struggles of the migrants, Border War did a better job showing pathos by following the lives of people who were affected by the illegal immigrants they were also very persuasive with ethos by following credible people.
The political climate in the United States has recently been very intense, all beginning with Trump and his negative remarks against the immigrant community. His most famous and derogatory words calling Mexicans rapists and drug dealers (Reilly), sparked a huge uproar in the defense of the Mexican people who have chosen to immigrate to the United States. Along his path to the presidency he has time after time belittled Mexicans and their culture. That, however, has not stopped the Mexican band, Calibre 50 from shedding light on an all too real journey and attempting to fortify their fans for a common cause. Almost a year into Trump’s presidency Calibre 50 released the music video for their song, “El Corrido de Juanito.” The music video follows the journey of a man crossing the border to which it then shows him trying to make a life for himself in the United States as a gardener and a chef. The video attempts to show what it is like to illegally
By using diction and repetition, Cesar Chavez emphases the need to use nonviolence during moments of injustice. The rhetorical choices made in this argument draw forth feelings of understanding and cause the readers to think deeper into Chaves' point of view. The purpose is to carry a message that shows the power of nonviolence and what it brings to the world. People quickly follow the straight, bloody path of force and violence, rather than thinking deeper in search for the winding yet cleaner path. As human beings, we crave the freedom and power we believe was bestowed upon us by God. We will fight tooth and nail, even threw the deaths of many, in order to achieve these trivial things.
Harvest of the Empire is a valuable tool to gaining a better understanding of Latinos. This book helps people understand how varied Latino’s in the United States are. The author also helped give insight as to how Americans reacts to differences within itself. It does this by giving a description of the struggles that every Latino immigrant faced entering the United States. These points of emphasis of the book were explained thoroughly in the identification of the key points, the explanation of the intersection of race, ethnicity, and class, in addition to the overall evaluation of the book.
Latinos beyond Reel documentary film presented how US news and entertainment media portray Latinos. Latino American is an ethnic minority group of whom origin was from Latin America or Iberian Peninsula. Latino American is the fastest growing population in the United States. However, media has had negative effects for the Latino community. News media and entertainment had strongly influenced the perception of non-Latino about Latinos. These media portrayal of Latinos had implications for real world perceptions of Latinos.
It is in the solving of social problems in which Hispanics can be of tremendous service to the country. One of the greatest attributes of hispanics is the willingness to mix, and by doing so, have created cultural forms, new human relationships, and life styles. Because this, Hispanics can help look for solutions to barriers, prejudices, and stereotypes that have divided us as a
It is true that “The George Lopez Show” does not stoop to the usual levels of stereotyping Hispanics as lazy or gang members (Morales, 2002). For the most part the show does a good job in portraying Hispanics in a non stereotypical way, however, the way that certain characters on the show talk, such as the mother and the brother, are very much the stereotypical Mexican dialect. Also, Lopez’s children are extremely lazy, which is stereotypical of the Hispanic culture, although its also very abundant in teenage culture too (Morales, 2002).
It is crucial to understand the historical context of immigration in America. Initially, most immigrants were from Europe and were not restricted by any immigration laws. Now, most immigrants come from Latin America but are restricted to severe immigration laws. The Latino/a community is one of the most severely affected groups because the current immigration system disproportionally affects Latino/as. Recognizing how the experience of Latino/a immigrants have been both similar and different in the past from other immigrant groups and dispelling common misconceptions about Latino/as today brings awareness of how Latino/as are affected.
FFF emerged due to the fact that illegal immigration has been growing in America during the last couple of years. Therefore, one of the strongest rhetorical appeals used by Figure 2 is Kairos because it is relevant to what America is currently experiencing regarding immigration. The photograph was taken at the 770 Broadway building in Manhattan, New York. In fact, according to Vornado Realty, this building serves as the headquarters for companies such as Facebook, The Huffington Post and AOL, among others. Moreover, the photograph was taken in May 2013 when the Gang of 8 Bill was negotiating the new immigration reform that, at the time, would totally change the lives of immigrants in America because it would increase deportations. Thus, as
Clutter, Ann W., and Ruben D. Nieto. "Understanding the Hispanic Culture." Osu.edu. Ohio State University. Web. 20 Nov. 2011. .
Latinos have struggled to discover their place inside of a white America for too many years. Past stereotypes and across racism they have fought to belong. Still America is unwilling to open her arms to them. Instead she demands assimilation. With her pot full of stew she asks, "What flavor will you add to this brew?" Some question, some rebel, and others climb in. I argue that it is not the Latino who willingly agreed to partake in this stew. It is America who forced her ideals upon them through mass media and stale history. However her effort has failed, for they have refused to melt.
Many groups of ethnicity are portrayed in media in either in a bad way or a good way. Hispanics are groups that are mostly portrayed in a negative way in all types of media. Many Hispanics are judged on just what they wear, where they come from, and just because they are Hispanic. In my examples that I have chosen show Hispanics that are judged just because they are Hispanic, Hispanic that is judged because he looks like a Hispanic gangster, Hispanic teens that are judged because where they lived, the stereotype that all Hispanics are immigrants, and my last example shows that not Hispanics are not showed in a negative way in media. Even though I am Hispanic myself I have never been in a situation just because I’m Hispanic.
Today, the Hispanic population has grown tremendously over the years. We have watched the Hispanics community growth rate grow faster than any other racial and ethnic group in the nation. The Hispanic culture and community has populated all around the United States, introducing new traditions and customs. I was traveling to different to city in the States, I notice the wide spread growth of Hispanic communities, For Instance in Miami the Cuban and El Salvadoran culture is heavy populate in the area. In New York the Puerto Rican culture is dominating through out the several boroughs. I have come around town and Hispanics are known for their good food, which tends to have more diverse people try new cultural customs. Hispanic or Latino Americans are a group of people made up of distinct characteristics. Hispanics or Latinos are defined as a people of Mexican, Puerto Rican, Cuban, South or Central American, or other Spanish speaking cultures.
The goal of any network is to achieve high ratings. Researcher belief that by 2060, 29 percent of the United States is projected to be Hispanic—more than one-quarter of the total population. According to the Nielsen research, one of the biggest misconception when thinking about hispanics is that bilingual hispanics, whether raised in the United States or not, no longer watch Spanish television. This is partly false taking into account that:
4. Hale, Todd. “Understanding the Wal-Mart Shopper.” Nielson Trends & Insights: Page 1. 10/19/2008 http://www2.acnielsen.com/pubs/2004_q1_ci_walmart.shtml