Exploring the Features of Samsung Galaxy S8

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Samsung Galaxy S8

I am going to talk this week about Samsung Galaxy S8. The new smartphone from Samsung that has been released 2 weeks ago. I chose this product since Samsung forced to recall its Galaxy Note 7 last year after some of the devices caught fire due to a fault with the battery.

Last year has not been a great year for Samsung. After its expensive recall, Samsung had no new high-end phone for the holiday season. As a result, according to IDC report, it fell to second place after Apple in sales in the last quarter of 2016 — and that's accounting for all of Samsung's phones, at all price points.

List of Samsung Galaxy S8 Features:

1. Infinity Display

The new Galaxy has a 5.8-Inch & 6.2-Inch with bezel-less; it has a clean unbranded …show more content…

This phone does not have a physical home button. It does have a fingerprint scanner, as well as face-scanning capabilities. The fingerprint scanner is now on the back of the phone.

3. BETTER SELFIE CAMERA

New feature came to the Galaxy S8’s photo-snapping capabilities. The selfie camera now captures 8-megapixel photos with an f/1.7 lens, and has autofocus capabilities.

4. FAST FACE SCANNING

Authentication through facial recognition has been a feature on Android phones and laptops for years now, but this is the first implementation made by Samsung itself. Considering that the fingerprint sensor has been moved to the back, this kind of face-scanning tech could easily become the default mechanism for unlocking your phone.

5. BIXBY

It is 2017, and Samsung has finally introduced its own virtual assistant: Bixby. Samsung is positioning it as a virtual assistant that is largely focused on helping you get stuff done on the phone itself: you can set reminders, search through photo galleries, and cast your phone screen to your Wi-Fi-connected TV, all by pressing a dedicated Bixby button and talking to it.

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VR support is built right in

The Galaxy S8 and Galaxy S8+ support Gear VR, Samsung's virtual reality platform. It is one of the coolest virtual reality platforms out there, largely because it works well and it is practically free to own with the purchase of a Galaxy smartphone.

Samsung marketing strategy should focus on consumer’s awareness to highlight the phone’s main features. This should be through utilizing the social media and online advertisements that focus on the benefits of the new phone features to the customers. Samsung can use celebrities or social media marketers to talk about the value of each features’ benefits to them, and how having the new phone is added value on their daily use. This could be helpful to get Samsung image revival. For an instant, since the safety is very important for Samsung image revival, Samsung needs to focus on the new process that has been added to the line of production, which is 8-point safety check. In addition to the new refund policy, Samsung took an unprecedented marketing step of offering a three-month refund policy for who buy the Galaxy S8 (Reuters, T. 2017). I believe these steps definitely will help Samsung to regain its market share

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