Samsung Case Study

This paper will be a review of the provided case study around the success of Samsung in gaining traction in the global mobile device marketplace. This is especially intriguing given their late start into this area of the electronics marketplace. We will identify the key product streams of Samsung in this space as there ranges of smartphones and mobile tablets along with how they are able to provide value to Samsung customers. We will also seek to analyse the nature and design of Samsung’s operations by exploring and identifying the key processes and methods they employ that take a holistic approach focusing on both their people and the products they produce. We will also discuss and review the key processes and decisions Samsung perform in house and those they outsource along with the reasons for each of these decisions. Along with how competitive priorities are managed by Samsung. The last section will focus on process strategies that are most suited to Samsung in regard to a process and product manufacturing environment and how a product will have differing manufacturing needs during its product life cycle.

The key product streams for Samsung in regard to the mobile device global marketplace are its range of smartphones and mobile tablet devices it introduced in 2009 (Anon 2013). The established dominant player in this market at the time was Apple with their IPhone (Hughes 2013). In order for Samsung to attain any degree of success in this market it would have to provide both value, and a point of difference to its customers. It was able to do this by utilising both differing hardware from the competition for example employing there expertise in television to produce what they claim are larger superior screens (Byrk 2013). As we...

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