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Recommended: Strengths and weaknesses of southwest airlines

Operations resources
One of Southwest Airlines’ operations resources is their flight point-to-point service to maximize its operational efficiency and stay cost-effective, where its aim is to keep their aircrafts in the air more often to achieve better capacity utilization. Another resource that they have is the consistent aircrafts that they employ, in which they only use one type of aircraft , the Boeing 737 jets. By maintaining a single model fleet, it significantly simplifies scheduling, operations and flight maintenance. Then training costs for pilots, ground crew and mechanics are not as high, due to the fact that there's only a single aircraft to learn. This then makes the purchasing, provisioning, and other operations vastly simplified and thereby lowering costs. A third operations resource that they have is their airport operations that include the following: “Ramp Agents, Operations Agents, Customer Service Agents, Provisioning Agents and Cargo Agents” (Our People). Without them, a flight on Southwest would not go as smoothly as it does now. The last operations resource to consider is Online or E-tickets. This allows the customer to be able to find the flight they want in their own home without the hassle of booking through a travel agent, it is fast and convenient.
Research & Development Resources
Once of their resources is their service by their low fare, short haul, high frequency, point to point destinations from their 3,500 flights a day. A second resource is technological competence in use of new innovations. This is done by the following: 1) their online forum where a customer can share their stories as well as their advice traveling, rate the hotel, restaurant, etc. Where Southwest can also monitor to gau...

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...nerCountry=USA http://financials.morningstar.com/ratios/r.html?t=JBLU®ion=usa&culture=en-US&ownerCountry=USA http://financials.morningstar.com/ratios/r.html?t=LUV®ion=usa&culture=en-US&ownerCountry=USA http://www.transtats.bts.gov/Data_Elements.aspx?Data=1 http://southwest.investorroom.com http://investor.jetblue.com/phoenix.zhtml?c=131045&p=irol-irhome http://www.southwest.com/html/customer-service/baggage/index-pol.html http://www.southwest.com/html/air/products/mobile.html http://www.southwest.com/html/customer-service/airport-experience/index-pol.html http://www.southwest.com/html/southwest-difference/southwest-citizenship/index.html http://www.southwest.com/html/about-southwest/careers/our-team.html http://www.swamedia.com/channels/Corporate-Fact-Sheet/pages/corporate-fact-sheet http://investing.businessweek.com/research/stocks/people/board.asp?ticker=LUV

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