Corporate Level Strategy Essay

Corporate-level strategy and business level strategy are respectively operationalized in terms of interindustry and intra-industry variation, According to Donald W. Beard. Experts identify different levels of strategy and in many cases, a firm might consider that business and corporate matters are the same; but when divided into strategies, there is a difference. Largely, corporate levels of strategy deal with predominant issues that do not constantly embrace precisely business whereas business level strategy is seldom concerned with anything but the business position of the firm. Every day companies compete against each other to attain and sustain competitive advantages that go to the heart of the strategic mangement. What business should

An organization implements an overall cost leadership strategy when it attempts to gain a competitive advantage by reducing its costs below the costs of competing firms. The tasks associated with the cost strategy variables focus mostly upon the internal operations of the business, emphasizing the productive employment of capital and human resources; therefore a cost strategy also requires attention to operational details. For example, it concentrates on simple products attributes and how these product meet customers needs in a low-cost and effective manner. Overall, a firm that selected a cost leadership strategy offers a manufactured product to large members of customers and offer strong incentives to its salespeople to increase the volume of sales. This strategy incorporates variables dealing principally with the business' environment. The products and services must be designed to meet unique customer needs. Quality, product performance, perceived quality, and new technical features added are more important components of the marketing effort that is a concern for low price. However there are also consequences of low cost as well. In the years prior to the prevalent use of the Internet in e-commerce, according to the Knowledge@Emory website, being the everyday low-price leader meant being the price leader in your geographic region. The Internet now offers consumers the ability to check your pricing against hundreds or thousands of online retailers. Your company stands to lose credibility among consumers if your everyday low prices are not comparable to pricing found on the