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Social media:
In this section important aspects of social media marketing will be discussed. Social media marketing is the use of social media sites such as Facebook, YouTube, and Twitter to advertise products and access new potential buyers. This is also beneficial for social media users who get to “like” or “tweet” about their favorite products, get up to date news on the company, and share their preferences with friends who are then potential buyers of the products. While social media is a huge part of people’s daily lives, advertising to users is not an exact science. Most successful companies listen to their followers and adjust their advertising strategy based on what customers like and recommend. Doing this not only creates a better marketing strategy that more customers like, but also creates more brand loyal customers because they feel that they have influenced the company. Creating brand loyal customers is an important part of marketing because these customers will then sell your product for you.
Social Media
Social media has become the most popular internet activity in the U.S. with Americans spending an average of 37 minutes a day using some type of social media. With that many companies have begun to utilize social media for marketing their products. Social media marketing has become one of the most popular ways to reach customers, both business to business (B2B) and business to consumer (B2C). Out of the three thousand marketers surveyed in the 2013 industry analysis, 97 percent were using some type of social media to advertise their products. Also, 84 percent thought that social media was an important part of their business. Although there are many popular social media sites, Facebook is by far the dominant platform...

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...content naturally by visiting your page or seeing your post. Viral is a step beyond organic where people share your content by reposting, re-blogging, retweeting etc. about it. Viral will then track the users who view the content by viewing the reposted content. Paid reach has become more popular recently with changes to social media sites that lessen the amount of organic reach a page gets. Because fewer users are seeing posts naturally, page owners must pay for posts to be promoted or featured to essentially regain or increase their reach beyond what they have. Reach and engagement can easily be tracked through Facebook although other social media sites do not offer these statistics. Although these statistics are not built in to other sites, studies and industry reports have shown that the results are similar with the most correlation between Facebook and Twitter.

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