Ryanair Case Study Summary

Introduction:

Ryanair is an Irish low fare airline which was founded and named by Ryan family in year 1984 with bases at Dublin and Stansted airports. Ryanair was bought into operations in the year 1985. From a small company, it has grown to a big carrier company across Europe. At first, the aircraft used to carry 15 seats from Waterford to Gatwick airport and back again for short distances. Passengers began to increase and they expanded their business from one country to another thus spreading across the whole Europe. In 1987, Michael O’Leary was appointed as tax and financial advisor of the company. In 1991, the company faced a lot of losses even when the passengers for their airlines were increasing. So the work was given to Michael O’Leary

Ryanair did not managed properly its New Year changes for pilots (like how many leaves are left and what leaves to be covered for next year), lacked in scenario planning, lacked in workforce planning like when and where the employees are required for a particular task, no proper management with the shift patterns, human resource departments were acting on a very short notice periods, lacked in resource requirement, proper acknowledgement was not provided to staff and to customers (passengers) regarding flight cancellations as well as there was not enough technology equipment to keep a track of all employee details like who all are on contract and to which all employees require changes for their roasters (CIPD UK,

But Ryanair was lacking behind in providing good hygienic conditions to employees as well as to customers. Value chain analysis consists of primary activities which mainly focus on operations, inbound and outbound logistics, marketing sales and services. Inbound logistics consists of low-cost deals and compromising against promises to make businesses grow larger and bigger. Primary logistics also depend on suppliers for fuel, food, drinks, products which are duty free and paid, and the cost required for storing, handling and delivery. Inbound logistics also consists of providing television transmitted from satellite, internet surfing, machine games, point-to-point flights, and non-stop journeys. For outbound logistics, Ryanair makes use of remote airports for easy access of transport arrangements to customers. But it failed to arrange alternative flights for customers who were affected by cancellation of connecting flights on isolated