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Strategic planning for airline industry
Competitive strategies used by American airlines
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True/ False/ Depends
Question 1
False. Under typical circumstances, which is to say, if government regulators were not involved, we might expect for the industry to coalesce around one dominant competitor; however, as it is, there are anti-trust statutes preventing such a merger, and therefore it is likely there remain a few major competitors in the space who consume 80-90% of the market share with the remaining share going to a few minor competitors for whom the major players are legally required to provide network bandwidth. Also, there is some differentiation of product, e.g. CDMA vs GSM, that allows for the development of two networks within the market and increases switching costs for the customer, such that they are relatively sticky
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This would be an effective strategy for deterring another airline from entering the route, but would likely be very bad for margins as in order for it to be effective the airline would need to drop its prices such that they were somewhat balanced with supply and demand. If the airline were to simply run the routes with the excess capacity, it would have the double-disadvantage of carrying higher costs on the route and still demanding a premium price from consumers, thereby inviting entrant competitors. A more effective measure would be to communicate a price match as above in Question 3, but this, however, is not without its limitations as it assumes all entrants are rational competitors, and, as we’ve seen over the years, this is empirically untrue in the airline industry; entering firms cannot help but think they will be able to manage their way out of bad industry dynamics to eke out a profit in this space, perhaps owing to the perennial managerial shortcoming of overconfidence bias, to tie in a concept from other …show more content…
While the reduced transportation costs are undoubtedly good for the company’s cost structure and therefore its competitive standing in the market, building a coal-fired power plant next to its primary coal supplier effectively grants that supplier a monopoly over its raw material contracts. A better strategy may perhaps be to locate near multiple abundant sources of coal suppliers where there are few coal-fired power plants currently and where there are expected to be few in the future (due to environmental or geographic constraints, etc.), or to enter into a long-term joint-venture (with strong dissolution penalty measures) with the primary coal supplier before building the plant, or to enter into a long-term fixed contract over the price of future coal supply. Separately, the company could attempt to hedge against the future price of coal on the open marketplace; but this is subject to significant difficulties as if the company is not part of some larger conglomerate, it may not have the resources to develop the expertise required to compete effectively in this area, and, even if it were, it may not be wise to do so anyway. Another solution still is potentially to acquire the coal supplier. This is subject to a number of core competency issues as is the hedging strategy, but may altogether be worth pursuing if the dynamics of the market lend themselves to such
The pros of an airline implementing a policy that bigger customers need to buy a second seat is that the weight capacity regulations will be followed to. As well as the cons of an airline implementing a policy that larger customers need to buy a second seat would result in a bigger people who travelling will not uses that airlines anymore, airlines would be glowered on by family or relatives of larger customers, airline’s policies could be vigorously monitored for discriminatory actions against overweight persons. As mentioned in the book there are no federal laws prohibiting discrimination against obese individual, although there are some places such as Wisconsin, DC, and California provide legal protection. (Harvey & Allard , 2012, p. 234)
Of particular importance is the deregulation of the telecommunications industry as mentioned in the act (“Implementation of the Telecommunications Act,” NTLA). This reflects a new thinking that service providers should not be limited by artificial and now antique regulatory categories but should be permitted to compete with each other in a robust marketplace that contains many diverse participants. Moreover the Act is evidence of governmental commitment to make sure that all citizens have access to advanced communication services at affordable prices through its “universal service” provisions even as competitive markets for the telecommunications industry expand. Prior to passage of this new Act, U.S. federal and state laws and a judicially established consent decree allowed some competition for certain services, most notably among long distance carriers. Universal service for basic telephony was a national objective, but one developed and shaped through federal and state regulations and case law (“Telecommunications Act of 1996,” Technology Law). The goal of universal service was referred to only in general terms in the Communications Act of 1934, the nation's basic telecommunications statute. The Telecommunications Act of 1996 among other things: (i) opens up competition by local telephone companies, long distance providers, and cable companies ...
Scope of competitive rivalry: primarily major carriers (revenue more than $1 billion). Legacy carriers developing low-cost offshoots
Southwest Airlines: A Case Analysis. ORGANIZATIONAL ANALYSIS It is evident that the greatest strength Southwest Airlines has is its financial stability. As known in the US airline industry, Southwest is one of those airlines who are consistently earning profits despite the problems the industry is facing. With such stability, the corporation is able to make decisions and adjust policies, which other heavily burdened airlines may not be able to imitate.
“Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.” William Pollard’s, a 20th century physicist, words show us the power of being proactive, and igniting change to strengthen a company’s productive climate (Sellers, Boone, Harper, 2011). Acme Airlines flight attendants lacked incentive to improve the quality of their work, as a result of distrustful management and overall frustration within the company. Acme took successful steps to rebuild their FA program into a more relationship oriented work environment. Through an understanding of effective leadership, we will use the
The Southwest Airlines company and its culture is one that is often cited in today 's business classes. The airline is widely known to be “different” compared to many of its competitors, a result of its founding values and strong corporate culture. This culture developed early in Southwest’s history and was deeply entrenched due to the competitiveness of the airline industry, as well as due to some of the pressures experienced as a result regulatory issues and stiff competition.
There are few things that are impressive about Southwest Airlines first one is how they treat the employees. For Southwest Airlines employees are first and customers are second. If the employees are treated well that will bring in happy customers. Next is that Southwest is not only with their low prices but is able to create a competitive advantage by offering a fun and humorous experience when flying. Finally another impressive fact is when Herb Kelleher’s retire from CEO position yet remained a Southwest employee till July 2014. Even after the retirement he was still active with the Southwest Airlines that reflected his enthusiasm and dedication for the
Before to select the proper alternative, three alternatives were analysed and evaluated under four decisions criteria: customer experience, cost, growth rate / market penetration and ease to implementation (See Exhibit 2: Factor Analysis). Between all the alternatives, it was suggested that Southwest Airlines enters to New York City by bidding the slots and gates at the LGA (See Exhibit 3: Alternatives Analysis). This alternative sustains the challenge of changing the customer experience which means adding more flights from and to the East; furthermore, entering to new markets will reinforce “the power of the network” through LGA. At the same time, this decision will allow signing more code-sharing agreements with other airlines flying to international destinations and offer new products and services to LUV customers as loyalty rewards, in-flight internet, onboard duty-free purchases, etc.; as a result of this, it will increase passenger’s insights and experiences by flying with Southwest Airlines. Nevertheless, there is potential risk by selecting this alternative, in the recent years the energy prices has had a huge increase affecting costs, fares and even capacity needed, however Southwest Airlines has been able to hedge fuel for decad...
When Frontier got its “restart” back in 1994, the idea was that the airline would be a small, regional airline. After going through many ups and downs associated with the cyclical nature of the airline industry and facing Chapter 11 bankruptcy, Frontier needed to change some things. Finally, in 2013, Indigo Partners acquired Frontier Airlines and immediately began the process of making the airline an ultra-low-cost-carrier or ULCC. Frontier is still facing the growing pains of being a ULCC and is still trying to get settled in. Some of these growing pains include having to compete within the same market against other ULCCs like Spirit or Allegiant, and also against the big airlines that feel the encroachment of the ULCCs on their market shares,
In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.
An alternate strategy for JetBlue to return to profitability is to expand the market it services. A large part of JetBlue’s business is transporting cust...
to major airports but later it went down as PE try to grow faster and
profits. Equating MC=MR yields an output of Qm and a price of Pm. If the same
Monopolies have a tendency to be bad for the economy. Granted, there are some that are a necessity of life such as natural and legal monopolies. However, the article I have chosen to review is “America’s Monopolies are Holding Back the Economy (Lynn, 2017)” and the name speaks for itself.
The airline industry has over the past few months gradually been going into recession. This has been due to a number of factors, all affecting the industry in a negative manner at the same time. This has resulted in low profits and poor performance. The decline in the industry sharply increased after the terrorist attacks on the United States, increasing the urgency to clearly identify the causes of the problems faced and to find any solutions available to overcome them.