What is Rum?
Rum (also known as Rhum in French and Ron in Spanish) is a distilled alcoholic spirit made from the by-products of sugar production, i.e. molasses, or from sugar cane juice and is made by fermentation followed by distillation. Rum can be distilled in continuous or pot stills and is usually aged in oak barrels.
Classification of Rums
There are may different types of Rum and these vary from region to region and country to country depending on the different primary material to be distilled, different production methods and different ageing regimes. Most people only differentiate between rums by virtue of their colour but there are many ways of classifying different rums. Due to the variablity in all the styles and production methods
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These are distilled in Pot Still and made from sugar cane juice. They tend to be quite fruity with floral notes and produce a spirit in which you can taste the starting product, the cane sugar juice. Rum Agricole has a carefully defined ladder of quality running from Blanc, Ambre, Vieux (aged at least 3 years), Hors d'Age and up to age statements and vintages. A good example of these are those produced by Bally in Martinique, Rhum Barbancourt in Haiti and Rums made in Gaudeloupe.
American Rum - Characterised by distillation in Pot Stills, high levels of congeners and only aged for a brief time in oak barrels. Producers of this sort of style include the Newport Distilling Company (Rhode Island), Railean Distillers (Texas) and Triple Eight Distillery (Nantucket)
Cuban (and Puerto Rican) Rum - Epitomised by one of the most famous Rum brands in the world, Havana Club, these tend to be distilled to produce the lightest, cleanest, most rectified spirit which then derives it characteristics from careful oak ageing and blending. Others include Varadero from Cuba and Don Q and Ron del Barrilito from Puerto
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These are fruit flavoured and spiced Rums usually made from un-aged Rum (so technically not Rum). Famous spiced Rums include Sailor Jerry, Foursquare and Kraken Black Spiced Rum. Of course, each brand's blend of spices is a secret but it usually includes some or all of vanilla, clove, sugar, cinnamon and nutmeg. Some of the well-known fruit-flavoured Rums include Cristal Limon from Ecuador and all sorts of flavours from Barcardi and Cruzan (British Virgin Islands) such as banana, mango, coconut and lime. There is also Ron de Miel, a honey-flavoured Rum from the Canary
What inspires artistic genius? Some proclaim God, others beauty, many believe instanity, and a few say….mind altering drinks. One cannot but notice the companionship of alchohol with music, literature, and poetry. During the late nineteenth century and early twentieth century, Absinthe was the beverage of choice for many prominent artists, and was at the center of the lives of such famous minds as Degas, Manet, Gauguin, and Poe. Le Feé Verte (its pseudonym, meaning green fairy) while immensly popular at one point, was prohibited because of its dangerous side effects and “immoral” connotations. However, its sudden come back in Europe and the U.S. has only reaffirmed its symbol as a drink for artistic revolution and just plain drunkeness.
This AD is about an alcoholic beverage called Captain Morgan Original Spiced Rum. When you first see this AD you can clearly see that the focus of this ad is to make you want to drink. It jumps out and says “drinking is cool”. It’s saying not directly but indirectly. The focus of it is to make you want to buy this beer because those people are drinking it. They’re having a fun and great time, so the ad can get those people that want to have a fun and great time. The tone of this ad is pretty funny. As you can see the headline of this ad says, “take off your pants and stay a while”. You can make different interpretations of this ad which makes it even funnier. The voice is also very funny, because of that line. The language is quite funny to me, but some people that do not understand it probably would not enjoy this ad. Some people might think the language is ridiculous and inappropriate. Most young people would find this ad very natural to them. I am not saying that old people wouldn’t like this ad, but some of them might not get it or understand the humor of the ad. It all depends what your definition of humor is. The audience is mainly designed for younger people. I can conclude this by seeing that all the people in cabin are young, maybe in there 20’s. Also they could be snowboarding and not a lot of old people snowboard. So this ad is mainly to attract the younger folks. The design of this is pretty thought out. The whole logo is in red, and the ad is in black and white so they try to catch your attention by doing that. You turn the page in the magazine and all of sudden you see “take off your pants and stay a while” you probably are going to see what the ad is all about. I think its smart advertising that they have the main logo in red and the alcohol colored but the background in black and white.
Once people wanted a drink, nothing stopped them. Subsequently, prohibition sparked American ingenuity to step to the forefront. A black market emerged, as brewing beer making wine, and distilling whiskey, became a national past time. Enterprising home brewers could make enough Home brew, Dago Red, Bathtub Gin or Moonshine to quench their thirst and to sell as well. Therefore, stills begin popping up in basements, barns, backrooms, and the deep woods. Both Canada and Mexico were wet, and their border towns offered many opportunities for thirsty Americans to quench their thirst. Ships anchored outside the three-mile limit on both the Atlantic and Pacific coasts, loaded with alcohol becoming floating bars and nightclubs. Additional ships offered cases of alcohol spirits only to the professional rumrunners. Illegal liquor grew to such an extent that enforcement became virtually impossible.
Cuban cuisine has been influenced by Spanish, French, African, Arabic, Chinese, and Portuguese cultures. Traditional Cuban cooking is primarily peasant cuisine that has little concern with measurements, order and timing. Most of the food is sauteed or slow-cooked over a low flame. Very little is deep-fried and there are no heavy or creamy sauces. Most Cuban cooking relies on a few basic spices, such as garlic, cumin, oregano, and bay laurel leaves. Many dishes use a sofrito as their basis. The sofrito consists of onion, green pepper, garlic, oregano, and ground pepper quick-fried in olive oil. The sofrito is what gives the food its flavor. It is used when cooking black beans, stews, many meat dishes, and tomato-based sauces. Meats and poultry are usually marinated in citrus juices, such as lime or sour orange juices, and then roasted over low heat until the meat is tender and literally falling off the bone. Another common staple to the Cuban diet are root vegetables such as yuca, malanga, and boniato, which are found in most Latin markets. These vegetables are flavored with a marinade, called mojo, which includes hot olive oil, lemon juice, sliced raw onions, garlic, cumin, and little water.
The Cuban style of cooking is simple in concept but complex in flavor. Much Cuban food owes its heritage and tradition from Africa and neighboring, Caribbean cultures. However, there are two distinctive styles of cooking: "the classic" whose techniques and ingredients have been in use for a long time across the island, and "the new," labeled nuevo Cubano, which adds a variety of herbs and spices from other cuisine and emphasizes presentation. For example, the province of Oriente, in eastern Cuba, is well known for its contribution of spicier and more robust dishes to the cuisine of the island due to the influx of Haitian and Jamaican immigrants to the island beginning in the 1790's. In the states, Cubans, too, have opted to choose hot peppers, like blazing scotchbonnets and serranos, to prepare recipes such as black bean salsa.
... a very unique style, which includes such seasonings as coriander, papaya, cacao, nispero, apio, plantains, and yampee2.
Traditionally, fruit beers made from various cereals, and a slightly fermented beverage made from porridge water (maheu) are the beverages usually taken between meals rather than with food. More recently, sugar and honey-sweetened tea and coffee and commercial soft drinks are replacing the traditional and more. nourishing beverages.
Spanish ancestors, tapas. Although, many are uniquely Cuban such as tiny tamales or fritters made with tropical tubers. Many popular saladitos consist of empanadas, mariquitas (plantain chips), and flaky pastries usually filled with guava.
He let it ferment 24 hours longer than ordinary bourbons, then leached it through vats of sugar-maple charcoal to purify it, and finally aged it four to six years in new, charred white oak barrels. This process helps give Jack Daniels its unique smoky taste combined with a smooth richness that makes it, to such famed connoisseurs as Lucius Beebe, Novelist William Faulkner and onetime Vice President John Nance Garner, “the best sippin' whisky of all.”(sippin’ whiskey)
Another festival that is celebrated in Cuba is the Havana Carnival. The Carnival is traditionally a Catholic celebration that is examined internationally
African, French, Portuguese, Haitian, Jamaican and Chinese immigrants helped to shape a musical and culinary heritage that 's distinctly Cuban. Cuban music exhibits an insistent beat, complexity and intensity that make it immediately recognizable around the world. The ingredients in Cuban cuisine may lack drama, but ultimately, they work together in perfectly spiced dishes that bring out new flavor notes in common ingredients" (HowStuffWorks). In Cuba, the most popular cooking style is called criollo in which the main ingredients are chicken, beef, pork, eggs, beans, rice and vegetables. Cubans use many common spices in their dishes. Some other Cuban dishes are empanadas, pan con bistec, arroz con pollo, and moros y cristianos. In Cuba western clothing has been worn for many years, but casual clothing is popular also. Latin styles of clothing like bright colored shirts and blouses and ruffled skirts have been in Cuban fashion as well as Afro-Cuban styles. Some popular Cuban holidays and celebrations are Liberation Day, International Women 's Day, Labor Day, and Christmas. There are a couple of popular sports in Cuba like boxing and football, but baseball is the most popular. Baseball is considered the national sport of Cuba. "The national baseball team of Cuba is easily the best in Latin America and often dominates regional competitions in this sport. The
Majority of the the island’s geographical location is mountainous, which consist of Guaniguanco chain, the largest system Sierra Maestra, Pinar del Rio, and the Escambrey (everyculture.com). Havana is the capital of Cuba which is located at the island’s western third of the northern coast. It used to be one of the world’s busiest cities in the past, its architecture and extraordinary infrastructural designs are evidences of its grand. Today, Havana is still regarded as one of the world’s favored venue for rendering special events. (cubaheritage.com)
The higher quality products have a longer aging period, more alcohol content, and a higher price. Consumers may choose a substitute that has as much aging, but has more alcohol content for a cheaper price. In other words, the may be more concerned with feeling like they are getting their money’s worth. Table 9 Product Aging Alcohol Content (%) Price (1 liter)* Bourbon 1-20 years 40 - 75 $13 - $180 Rum 1-22 years 40 – 95 $4 - $120 Vodka No aging 40 – 50 $8 - $75 Tequila 14 days – 10 years 45 - 50.5 $3 - $140
The older the wine the costlier it sells. Most of the wines are stored in wooden barrels, as it enhances the taste and colour of the wine. Process & Chemistry in Wine Industry Grape juice contains 79% water & 20 % carbohydrates, 1 % organic acids and, phenolics, vitamins, minerals and nitrogenous compounds. Grape juice gets its flavour from the sugars, organic acids and phenolics, while the vitamins, minerals
... many of them are put in salads and meats to give it a spicy or sweet taste. Some of the spices would be Allispice, Anise, Cardamom, and more. Allispice kind of looks like cinnamon when you crunch it up, but its not. What it really is a brown spicy spice that delights your mouth and gives a lot of tastes to your meat. Anise is found in these very nice plants that look like a star. Their color is brown and they are sweet spices that many people like. Cardamom is green and this spice is made using and mortar and pestle and this spice is in many salads they are very sweet and salty if you would say.