Robert Allen Iger Research Paper

The fourth master manager that we have picked is Robert Allen Iger. Robert Allen Iger also known as Bob is the sixth chief executive officer in the Walt Disney Company's 83-year history. He has been the CEO of the company since October 2, 2005 and has been its chairman since March 13, 2012. Mr Ager graduated magna cum laude in his Bachelor of Science degree in Television and Radio from Ithaca College. At the beginning of his career, he used his communication degree to become a weatherman for a local television station. After that, he got hired to work in American Broadcasting Company. With his excellent job performance, he got promoted gradually and finally appointed as the president of ABC network Television Group at 1993 and chief operating

He often assigned people to the job they may not have experience in and believed in them. He let his team to take chances and risks, learn from their mistakes and try again with some other form. This spirit or culture of risk taking bring in the company by Mr Iger has boost the company's confidence in their actions and making decisions. So, the company has raised and become the largest media company in the world with a compounded annual growth rate of 8%. Under his management, Walt Disney Company also recognized as one of "America's Most Admired Companies" by Fortune magazine; one of the "World's Most Respected Companies" by Barron's; and one of the "Best Places to Launch a Career" by Business Week magazine. Second chance given when people made honest mistakes or fail, but Robert Iger has zero tolerance to those who loss their integrity, break the law or lapse of judgment. By establish ethics for the company's employees, they can prevent the scandal and negative news which will damage the company's image and profit. Beside that, Robert Iger himself also take risks and chances all the time. He oversaw the acquisition three of the entertainment industry greatest storytelling companies in the world, Pixar (2006), Marvel (2009) and Lucasfilm (2012). With combine with latest technologies, Mr Iger has made Disney the industry leader through its creative content offering across new and multiple