Rhetorical Appeals In Manicure Against Cancer

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Fakhira Nabassa Professor Russo English 112 28 May 2024 Rhetorical Appeals in “Manicure Against Cancer” Breast cancer affects thousands of women every year, and early detection is a crucial step in successful treatment. Unfortunately, many women overlook the importance of doing a breast cancer self-check. In the “Manicure Against Cancer” advertisement, this importance is discussed as the creator encourages and educates the viewer on the significance of a breast cancer self-examination. The ad also showed a step process on how they developed an informative design for the manicure and how it is beneficial to spreading breast cancer awareness. Throughout the ad, all three rhetorical appeals—pathos, ethos, and logos—are used to draw the viewer …show more content…

By using rhetorical appeals, they capture the viewer's attention by rewarding them for hearing out and supporting their cause. In this case, the reward would be getting a manicure while also being educated on how to perform a breast self-check exam. By combining health and something appealing like beauty, the advertisement empowers women and keeps the target audience engaged. Firstly, logos are used in the ad multiple times in order to provide an explanation with reasoning towards the cause. For example, the video begins by stating: “In Costa Rica 73% of women know how to perform a breast self examination, but 49% have never done it.” By starting the advertisement with a numerical value, the audience is quickly captured which forms an immediate trust bond between the creator and audience. Another example of logos in the video would be the use of claims in order to support logic and reasoning. By stating that 2,750 nail kits were sold, the creator’s were able to convince the audience to also purchase one. Even after this, the creator continues to use numbers to show evidence of success, such as 45,000$ income made for the foundation. Overall, the use of logos was effective because it quickly grabbed the viewer's attention and provided evidence …show more content…

During the ad, they start with more of a dramatic approach by using dramatic music, then after the audience’s attention is caught, the creator’s switch to a more empowering and influential sound. The second half of the ad is also more appealing because along with giving a sense of self empowerment to the target audience, it positively contrasts from the beginning of the video. By using a more subtle, pathological approach, the viewer is much less likely to become annoyed by the obvious appeals that most advertisers tend to use. Lastly, the final main appeal used in the ad was ethos. Multiple news stations, health professionals, and organizations were featured in the ad in order to draw the viewer's attention. An example of an organization being featured is at the beginning of the ad when the American Cancer Society was sourced. They also stated that doctors, manicurists, and graphic designers were behind the multistep process of creating their breast cancer awareness nails. This ethos is geared towards women who care about the risks of breast cancer and how it affects people in their lifetime. Just like the use of logos, this appeal is effective because it allows the

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