Fakhira Nabassa Professor Russo English 112 28 May 2024 Rhetorical Appeals in “Manicure Against Cancer” Breast cancer affects thousands of women every year, and early detection is a crucial step in successful treatment. Unfortunately, many women overlook the importance of doing a breast cancer self-check. In the “Manicure Against Cancer” advertisement, this importance is discussed as the creator encourages and educates the viewer on the significance of a breast cancer self-examination. The ad also showed a step process on how they developed an informative design for the manicure and how it is beneficial to spreading breast cancer awareness. Throughout the ad, all three rhetorical appeals—pathos, ethos, and logos—are used to draw the viewer …show more content…
By using rhetorical appeals, they capture the viewer's attention by rewarding them for hearing out and supporting their cause. In this case, the reward would be getting a manicure while also being educated on how to perform a breast self-check exam. By combining health and something appealing like beauty, the advertisement empowers women and keeps the target audience engaged. Firstly, logos are used in the ad multiple times in order to provide an explanation with reasoning towards the cause. For example, the video begins by stating: “In Costa Rica 73% of women know how to perform a breast self examination, but 49% have never done it.” By starting the advertisement with a numerical value, the audience is quickly captured which forms an immediate trust bond between the creator and audience. Another example of logos in the video would be the use of claims in order to support logic and reasoning. By stating that 2,750 nail kits were sold, the creator’s were able to convince the audience to also purchase one. Even after this, the creator continues to use numbers to show evidence of success, such as 45,000$ income made for the foundation. Overall, the use of logos was effective because it quickly grabbed the viewer's attention and provided evidence …show more content…
During the ad, they start with more of a dramatic approach by using dramatic music, then after the audience’s attention is caught, the creator’s switch to a more empowering and influential sound. The second half of the ad is also more appealing because along with giving a sense of self empowerment to the target audience, it positively contrasts from the beginning of the video. By using a more subtle, pathological approach, the viewer is much less likely to become annoyed by the obvious appeals that most advertisers tend to use. Lastly, the final main appeal used in the ad was ethos. Multiple news stations, health professionals, and organizations were featured in the ad in order to draw the viewer's attention. An example of an organization being featured is at the beginning of the ad when the American Cancer Society was sourced. They also stated that doctors, manicurists, and graphic designers were behind the multistep process of creating their breast cancer awareness nails. This ethos is geared towards women who care about the risks of breast cancer and how it affects people in their lifetime. Just like the use of logos, this appeal is effective because it allows the
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
In this commercial we have ethos, logos, and pathos present. First of all, ethos are established because Kim Kardashian comes out. She is a rising artist and a
Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.
After reviewing this week’s episodes of serial, and given our topic, I found that the Rhetorical Appeals are directly linked to the court cases. These Rhetorical Appeals (Ethos, Pathos, and Logos), are used throughout both cases. From Jay’s case, it’s clear that Pathos and Ethos are two main elements supporting his defense. However in Adnan’s case, Logos was the prevalent appeal when defending his innocence.
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
In everyday life we are bombarded with advertisements, projects, and commercials from companies trying to sell their products. Many of these ads use rhetorical devices to “convey meaning [,] or persuade” their audiences (Purdue OWL) . Projects, such as the Dove Self-Esteem Project uses native advertising in their commercials, which refers to a brand or product being simultaneously and indirectly promoted. In this essay, I will analyze the rhetorical devices, such as ethos, pathos, logos, and kairos, as well as the fallacies corresponding to each device, that the Dove Company uses in their self-esteem project .
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
The ad is 1:01 in length and features eight elderly men and seven elderly woman. The choice to use a relatively equal amount of men and women comes off well to the audience because there is no abundance of a single gender and it helps broaden the audience to both men and women. It also begins with an elderly man holding a picture of himself from what appears to be World War II which utilizes ethos due to the fact it builds a sense of trust because he served in the military and that makes him a more trustworthy person. The ad utilizes both ethos, pathos, and logos throughout the whole ad,
Use of Pathos in an Ad Commercial Images used for advertisements, newspapers, or magazines usually include the significant purposes and ideas. Then, in many cases, they are described by ethos, pathos, and logos, which are used frequently to catch viewers’ attention. Even if the ads do not have concrete strategies and clear opinions, those ads may not be able to persuade the viewers. In other words, the excellent ads could use one of three persuasions. The following advertisement is the good example of embedded pathos in the advertisement.
What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
The advertisement, "If you let me play," provides evidence to support the implementation of three rhetoric devices: pathos, egos, and logos. Pathos is intended to convince the audience of a specific argument to instill an emotional response. The advertisement uses pathos to make girls and young women feel better about themselves by promoting positivity through sports. Also, the image of the little girl on the Nike campaign poster shows an emotional connection with the audience through her soft smile. The sympathetic look allows the audience to share a common feeling that Nike is
Frontline takes an in-depth look at the multibillion-dollar “persuasion industry” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements. Paragraph 7: Conclusion Rhetoric is easily seen when comparing and contrasting these two forms of advertisement, as has been proven. Between the Doritos commercial and the smoking billboard, examples of pathos, logos, and ethos were not hard to find. Both advertisements, though, were different in their ways of expressing rhetoric.
Dove is a personal care trademark that has continually been linked with beauty and building up confidence and self-assurance amongst women. Now, it has taken steps further by impending with a new advertising strategy; fighting adverse advertising. And by that it means contesting all the ads that in some way proliferate the bodily insufficiencies which exits inside women. Launched by Dove, the campaign spins round an application called the Dove Ad Makeover which is part of the global Dove “Campaign for Real Beauty” what has been continuing ever since 2004 and times print, television, digital and outdoor advertising. As Leech (1996) believed,” commercial consumer advertising seems to be the most frequently used way of advertising.” In which way the seller’s chief goal is to sway their possible spectators and attempt and change their opinions, ideals and interests in the drive of resounding them that the produce they are posing has a touch that customer wants that will also be in their advantage, therefore generating false desires in the user’s mind. Dove is vexing to influence their viewers to purchase products they wouldn’t usually buy by “creating desires that previously did not exist.”(Dyer, 1982:6)