Rhetorical Analysis Of The PETA Campaign

The PETA Advertisement uses each of the three rhetorical appeals to get the audience’s attention. PETA is a nonprofit corporation with nearly 400 employees, it claims that it has 6.5 million members and supporters, in addition to claiming that it is the largest animal rights group in the world. What made me choice this advertisement is it’s showing you that elephants should be free. The PETA slogan is "Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way." This group has been the focus of controversy, both inside and outside the animal rights movement. What make this ad important is that it focuses on issues dealing with elephant abuse.
In the ad it shows Olivia Munn nude with elephants in the background. There is no harm in the ad, but what the ad says is a different story. At the top of the ad it says “As nature intended, let elephants be free” and “Boycott The Circus,” This ad uses logos by arguing that people should boycott circuses to help stop cruelty under the big top and spread the word about this important issue to everyone they know. It also wants the audience to believe that Elephants used by Ringling Bros. and Barnum & Bailey Circus are beaten, hit, poked, prodded, and jabbed with sharp hooks, sometimes until bloody when they are not performing.

This ad uses logos by grabbing the audience’s attention who has a soft spot for elephants or animals in general.

The leader of PETA is Ingrid Newkirk. After Ingrid took in some abandoned kittens from an animal shelter, she began to see the bad conditions there and so she chose a career in animal protection. This advertisement does appeal to the audience's emotions from the text at the top of the picture which says “As nature intended, let elephants be free.” Another way is the naked woman who is Olivia Munn and she went from hosting G4’s Attack of the Show! to appearing in summer blockbusters Date Night and Iron Man 2, Olivia Munn is entertaining audiences all over the

globe.
The advertisement does use ethos because it portrays the speaker and the company. The speaker of the advertisement is the company of this ad which is PETA. There has also been criticism from feminists within the movement about the use of scantily clad women in PETA's anti-fur campaigns and others. Even though there has been criticism Olivia Munn is the main voice box for this ad. She has a soft spot for animals and was shocked to learn that elephants used in circuses are torn from their mothers at birth and bound and electro-shocked as babies in order to break their spirits. The company People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 6.5 million members and supporters.
The PETA Advertisement uses each of the three rhetorical appeals to get the audience’s attention. This ad uses logos by arguing that people should boycott circuses to help stop cruelty under the big top and spread the word about this important issue to everyone they know. This ad uses logos by grabbing the audience’s attention who has a soft spot for elephants or animals in general. The advertisement does use ethos because it portrays the speaker and the company. This advertisement is very persuasive to any animal lovers including myself. I would say I am a member of the audience but I don’t donate money or spread the word of this company.