Promoting Free Speech: A Rhetoric Analysis of Texture's Advertisement

President Donald Trump has continually attacked freedom of speech and press. Consequently, news organizations and publications need to actively promote themselves by appealing to the masses. Found in a TIME magazine, Texture’s advertisement effectively conveys that US citizens should read from Texture through a balanced use of rhetorical appeals. Texture’s advertisement effectively appeals to emotion. For instance, the headline asserts “Truth will make America great again.” The publishing of the advertisement in the democratic institution TIME shows that its intended audience are democrats. Recommending truth as a way to “Make America Great Again” stimulates democratic vigor as the statement tacitly shows disapproval towards Republican President Trump’s current methods. Furthermore, the advertisement features a collage of magazine covers on iPads and iPhones placed in the

To illustrate, the advertisement says to “tap into 200 of the most reputable magazines in one app.” The audience is familiar with paying a subscription to gain access to magazines, since this advertisement was found in a physical copy of TIME. Thus, Texture conveys the message that they provide a spectacular deal by offering a large number of quality magazines. Furthermore, the collage contains seventy distinct magazine covers on iPhones and iPads depicting climate change, health, Planned Parenthood, and more from magazines like Forbes, Vanity Fair, and more. That this advertisement can be found in a TIME issue implies that the audience seeks knowledge. The diversity of magazine covers implies that Texture’s catalogs cover a myriad of topics--ensuring the audience that they can find what they are interested in in Texture. Since the visual is a collage of phones, the advertisement conveys the message that the magazines can be conveniently accessed anywhere and anytime. Texture appeals to logos by demonstrating the benefits of using