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The role ICT is playing in the hotel and tourism sector
The role ICT is playing in the hotel and tourism sector
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Resource Allocation in Hotels –Alternative Distribution Options
The number of reservations flowing to hotels through the electronic and switchboard distribution channels – the Internet and reservation call centers – is growing steadily. Once a minor contributor of bookings, they are now primary business sources and grow more important with every passing month.
This productivity growth has heightened emphasis throughout the hotel industry on using the electronic and switchboard distribution channels effectively and maximizing their potential. Every director of sales and marketing faces the challenge of understanding, prioritizing and managing these alternative outlets on behalf of his or her property.
How important is this mode of resource allocation as a means of gaining reservations? The Hotel Electronic Distribution Network Association (HEDNA) reported that in 1999 these alternative distribution systems delivered over 43 million bookings with a value in excess of $12.5 billion. GDS booking growth continues at about 10 percent a year. Everyone has his or her own stories of the impact of the Internet and central reservations centers. Some large chains are experiencing 200-300 percent growth annually. Small, boutique properties report that over 75 percent of their bookings now come from the Web.
It is clear that bookings over the Internet will become more of normality than even the central reservation call centers. While the number of people who have Internet access approaches 100 million in the United States and 200 million worldwide, research repeatedly indicates that consumers are turning to the Internet for travel-related information. They may not book online (although they will eventually), but they are already comparing hotels online before they pick up their telephone to call central reservations or drive up to the front door of the property.
For hotel sales and marketing professionals limited resources are allocated to presenting properties in the sales channels that will be the most productive in their comp set--be they print ads, direct mail, public relations, sales calls or electronic distribution channel participation and advertising. A sales professional strives to select the most cost-effective and compelling channels that will in turn bring guests to their door and fill their available rooms at a competitive price.
This resource allocation process requires assessment of each potential business source’s target audience, opportunities for participation, probable production and costs. This applies to electronic distribution just as it does to utilizing central reservation call centers.
Pelton, L. E., Strutton, D. & Lumpkin, J. R. 2002, Marketing channels: a relationship management approach. McGraw-Hill Irwin: Boston, p. 387.
The Virginia Beach Convention and Visitors Bureau uses a multimedia approach to its marketing and media strategy when reaching its target markets. Using magazines, newspapers, interactive and digital media, television and radio, Virginia Beach hopes to accomplish two primary objectives—first, to generate awareness of Virginia Beach as a viable vacation option, and drive traffic to their website. Direct marketing efforts, like email lists, are also used to connect to potential tourists, but most importantly these lists are used as a way to speak to these prospects directly and on a more individual basis. Mass advertising on radio and television is not as successful in appealing to the specific needs and wants of market segments like direct marketing can. (Spiller, 2012, 89)
Rationalisation within organisations and industry is a complex and diverse operation (Kalberg, 1980) which was implemented historically (Ibid) but can still be seen thriving within certain modern institutions globally (Ritzer, 2010), affecting various outputs of activity (Davis, 2009). This study will outline and introduce rationalisation, identifying key concepts such as bureaucracy and introducing early pioneers of the movement such as Henry Ford, it will explain how rationalised techniques are utilised in the pursuit of efficiency and control in the workplace through key theories and studies assimilated from a variety of academic resources. It will then apply this theory to the running case study, “Junction Hotel” and explore the practical
This study will make inferences by content analysis in line with “Analyzing the Use of an Advance Booking Curve in Forecasting Hotel Reservations” “Hotel reservation methods--a discriminant analysis of practices in English Hotels” “A comparison of forecasting methods for hotel revenue Management”. As well company information from annual reports (2014 and 2015) will be analyzed with regard to occurred reservation system failures to conclude recommendation for how capacity utilization and demand management can be enhanced by updating current reservation system with better forecasting capabilities.
Course Name: Hospitality Information System Course code: HISS4701 Submitted in partial fulfillment of the Bachelor Degree in Tourism Hospitality and Entertainment Management Lecturer: Claudia Blythe Name of Group Members: Christal McGillive 09T8160 Kimesha Brown 20131711 Shanice Martin 20131307 Tashana Green 20131565 Due date: Friday October 20,, 2017 SIREV @2017 PCVoyages 2000 Be The Best Agent You Can Be! In store. Over the phone.
Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel's website, which gives detailed information about the hotel's accommodations and services, can be accessed by potential customers all over the world. In addition, the Washington Plaza Hotel has teamed up with such web-based travel services like Orbitz, Expedia, Travelocity, Etc. in order to capture more of the global market. Before the existence of the internet, the global market was not easily reachable. Technology has the greatest affect on marketing for many organizations and certainly for the Washington Plaza Hotel as well as the hospitality industry itself.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
Internet Marketing News and Know-How. Hotel Marketing. 18 Feb. 2011. Web. 19 Apr. 2011. .
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
Hilton Worldwide carries out business through three segments: (1) management and franchise; (2) ownership; and (3) time-share. These business segments enable management to capitalize on strengths like brand recognition and economies of scale. The company focuses primarily on the management and franchise segment which consist of 3,918 hotels with 610,413 rooms. Managing the properties, rather than owning them, allows the company t...
Accommodation stores serve the whole acquiring populace of its land territory however concentrates on clients who need to buy things outside of ordinary working hours, for example, swing shift representatives and snappy customers searching for snacks. Therefore we have segmented our market into night customers, brisk customers, and
The pricing factor is almost hard to match by the hotel industry, as the consumer is becoming more demanding but also exigent in terms of low pricing. Switching costs range from negligible to high, but a factor that motels can’t substitute are the various benefits including spas, restaurants, or a community holiday feel brought with the package of any chosen hotel/motel. But the consumers in the US, for example, see the switch as more of a necessity rather than a choice, this puts them in an affluent position and the threat from substitutes is likely to diminish. The solution then lies in expansion where mitigation usually takes place, and therefore in turn threatens the substitutes by expanding in the new low cost and service field. Some of these low-cost hospitality choices have expanded thanks to technology and brought to life a new era of cost comparison.
As there is difference in service between a 5 star and a 3 star hotel, discuss the accommodation and front office services for these two different hotels.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. The Hotel industry not only plays an important role in the life of people but as well as the economy of the country. I spent an hour of my day relaxing in the lobby at the Fontainebleau resort in Miami, while on vacation with my family visiting from out of state. It was my first time staying at the resort so I was eager to check it out, after seeing such great reviews on Yelp and hearing great things from friends who have been there in the past. The employees working at the resort were very welcoming, professional and willing to go above and beyond to help their guests. The check-in process was very quick due to having
Guests can make bookings through a combination of ways. In August 2003, AirAsia became the first airline in the world to introduce SMS booking where guests can now book their seats, check flight schedules and obtain latest updates on AirAsia promotions from the convenience of their mobile phones. AirAsia also recently introduced GO Holiday, the airline’s online programme where guests can book holiday packages online in real time. (Temporal, 2006)