Page 1 of 8 1 Group 3 Belkis CNSR SCI 657 004 OA1 February 24, 2024 Project One: Lululemon Leisure apparel has become an up-and-coming industry in recent years. One brand that has embraced this expanding retail sector is Lululemon. Lululemon has created its brand around enhancing the athletic journey while supplying peak comfort. Their products encourage a healthy and active lifestyle. Competing with powerhouse brands like Nike and Adidas, Lululemon is constantly working to make its products stand out in this industry. Comfort is one of the most effective ways to do this. The extensive materials and manufacturing that go into making Lululemon products drive customers to pay a premium price for them. Nevertheless, customers are incredibly loyal …show more content…
Considering how well loved Lululemon is, we were surprised to find this was the least common type of review. These were customers who wanted to express their enthusiasm for Lululemon, leaving high-star reviews. Gathering reviews from these three areas allowed for data that was representative of all product reviews for Lululemon. Lululemon has established its brand around versatility, quality, and comfort. From a first glance at the website, there are ads of videos and pictures displaying just this through guests using products in active, social, and work situations. Throughout our work looking through reviews, it is undeniable that these were part of the positive sentiments that a large group of people gave towards Lululemon. These reviews were easily accessible and placed in an organized manner, allowing us to gather them effectively. Throughout this project, we learned how the review process works for large brands. In addition to this, we learned about how much variety there is in reviews and how the information can vary between low versus high-star …show more content…
This difference in consumer sentiment highlights the importance of addressing areas of improvement, particularly in customer service responsiveness and pricing strategies, to maintain and enhance customer loyalty in the competitive apparel industry. Overall, our research illustrates the complexity of consumer perceptions and the critical role they play in shaping brand success and longevity. Works Cited for: Amazon. https://www.amazon.com/s?k=lululemon.html. Accessed 16 Feb. 2024. Influenster. The. Lululemon. https://www.influenster.com/reviews/lululemon. Accessed 16 Feb. 2024. Lululemon. https://shop.lululemon.com/. Accessed 16 Feb. 2024. Thingtesting.com -. Lululemon. https://thingtesting.com/brands/lululemon/reviews.html. Accessed 16 Feb. 2024. Trustpilot.com - a trusted platform. Lululemon Athletica. https://www.trustpilot.com/review/www.lululemon.com/. Accessed 16 Feb. 2024 at Walmart. https://www.walmart.com/search?q=lululemon. Accessed 16 Feb. 2024. Yelp. I am a naysayer. Lululemon Athletica. https://www.yelp.com/biz/lululemon-athletica-madison-4?osq=lululemon. Accessed 16 Feb. 2024.
The retail industry is continuously growing. There are many successful companies and entrepreneurs in this industry. One successful entrepreneur is Dennis Wilson, also known as Chip Wilson.
Founded in Vancouver BC in 1998, the first Lululemon shared its retail space with a yoga studio. Lululemon Athletica inc. is a Canadian designer and vertical retailer of athletic apparel, which operates predominately in North America (“Lululemon Athletica Inc (LULU.O),” 2014). The Company’s garments are marketed under the brand name “Lululemon Athletica” (“Lululemon Athletica Inc (LULU.O),” 2014). Lululemon decided to go public in 2007, 7 years after opening their first store in 2000, raising $327.6 million (Urstadt, 2009).
Since 1998, Lululemon has transformed the way people dress to workout. Through innovative products and technical athletic fabrics, a brand was created to provide clothing for workouts such as yoga, running and cycling. Lululemon opened its first store in Vancouver in 2000 with the plan to have the store be a community hub for people to learn and discuss their physical fitness and overall health goals. As Lululemon was more than a store to provide products for consumers, their goal was to influence every person who walked into the store. A basic criterion for investment is Lululemon’s mission to create components for people to live longer, healthier, fun lives. All Lululemon locations maintain strong relationships with local communities and host in-store events such as complimentary yoga classes and goal-setting workshops.
day. lululemon athletica uses fabrics for their apparel that are most suitable for athletic pursuits. The main fabric that they use is called “luon”, which is a mixture of spandex and nylon. The sizes that lululemon athletica offers range from US sizes 2-12 in their tops, bottoms, sports bras, and outerwear. Since lululemon athletica caters to men and women, their product mixes for each gender vary a bit.
Lululemon was founded in Vancouver, Canada in 1998; as of October 2015 they have 354 stores worldwide, making them on of the biggest retailors to solely focus on athletic wear clothing. Their most popular product are their leggings. Created for health conscious yogis, Lululemon prides themselves in creating high-quality products for men and women who live a health focused lifestyle. Lululemon is famous for giving environmentally friendly red and white reusable bags after a purchase and providing the highest quality for their clientele. They also practice social responsibility when they screen their vendors to make sure they have the same environmental and social standards as them ().By examining the main social forces, consumer behavior, and
Market Analysis Summary The global sports and fitness clothing market is expected to soon reach over $125 billion dollars (PR Newswire, 2015, June 26) and individuals across the U.S. are becoming more active (Institute for Health Metric and Evaluation, 2013, Jul 10). The breadth of the overall market covers many subsets of products and consumer groups. Target segment. There are two primary segments in the market; sports apparel and fitness clothing.
Kilpatrick, Marcus, Edward Hebert, and John Bartholomew. "College Students' Motivation for Physical Activity: Differentiating Men's and Women's Motives for Sport Participation and Exercise ." Journal of American College Health 54 (2005): 92. Mintel . Web. 4 Dec. 2013.
Problem: Lululemon Athletica wants to convert consumers of rival workout clothing companies to become loyal customers of Lululemon.
Lululemon Athletica, Inc. (Lululemon) is renowned for its technical, high-quality yoga-inspired apparel for women. However, the company is growing beyond this niche market and is therefore altering its competitive strategy. Lululemon utilizes a broad differentiation strategy because its target market is broad and its product line is varied, it stresses product innovation, and its community-based marketing and retail experience sustain its differentiation from competitors.
Lululemon, a premium yoga-focused retail chain, serves two market segments. One segment consists of consumers who are characterized as “trendy urban” and the other segment consists of “wealthy” consumers. The “trendy urban” segment, in summary, is fashion oriented or active women who live in metropolitan areas. The “wealthy” market segment is affluent women who live in either urban or suburban areas. As discussed below, these two market segments are defined by differences in demographics, geography as well as behavioral and psychographic characteristics.
With much success expanding into a global market, Lululemon’s vision was to evaluate the world from mediocrity to greatness. To achieve this vision, a strategy was developed with a network of leaders and established three different kinds of calculated sales programs in the hope of increasing love for yoga and improving the level of health within their communities. These are opportunities missed by the company, with the potential to provide the company with financial growth and further brand recognition. Increasing the products they offer to all genders and ages is only going to create more product awareness and consumer loyalty.
considered normal for a well-established business. Lululemon's price earnings ratio tells us that there is increased growth and performance anticipated in the future.
Media For media we decided to choose national network television advertisements as our main media channel with a smaller focus going towards using their social media presence to produce more sales. We chose to go with television as main channel for advertising because of Lululemon's lack of presence in that medium, by choosing television they will be able to go up against other athletic heavyweights like Under Armor and Nike. By choosing national television networks to advertise, Lululemon would be able to reach a larger audience and create a stronger image for the brand by grabbing the consumers attention with a strong commercial. We also decided that Lululemon, who already has a strong presence on social media, could use this to push more sales with advertisements mixed in with their general posts.
In order to beat its competitors, Under Armour Company can engage in market sensitive fresh product invention. New products are more likely to draw curiosity amongst the populations especially if they commensurate well with the prevailing trends (Hill & Jones 2009, p. 308).
A customer’s response falls in two categories, judgment and feelings. Consumers are constantly making judgments about a brand. These judgments fall into four categories: quality, credibility, consideration, and superiority (Keller, 2001). Customers judge a brand based on its actual and perceived quality, and customers judge credibility using the perception of the company’s expertise, trustworthiness, and likability. To what extent is the brand seen as “competent, innovative, and a market leader,” “dependable and sensitive to the interest of customers,” and “fun, interesting, and worth spending time with” (Keller,