Representation of Smoking in Advertising
My chosen topic today is representation of smoking in advertising. Cigarette advertising has changed over years but the theme was always the constant promotion of sales. Cigarette advertisements from the 1910s through the 1960s have promoted smoking as socially acceptable and healthy. They ignored the harmful effects and encouraged smoking. However, with increased evidence that smoking can cause everything from strokes to cancer the face of cigarette advertising has changed. Present day advertisements emphasise the risk of smoking and focus more on anti-smoking campaigns.
The first advertisement is a vintage cigarette advertisement published in 1930. The target audience were men in the age bracket
…show more content…
The use of colour and juxtaposition is classic. The image in the advertisement is a pair of opposite men the first fat sloppy and colourless, the second fit with an athletic body and colourful. This is done to highlight the weight loss benefit of smoking the cigarette. The use of ethos, pathos and logos to draw attention to the advertisement has been done. Ethos and Logos is used by stating that 20,679 physicians guarantee that these cigarettes are less irritating to our throat due to an extra heating process. The cigarettes being toasted will protect the throat against cough and irritation. Pathos is used by appealing to the audience emotions by promoting that smoking lucky cigarettes will make you slim and …show more content…
It depicts a healthy young man promoting the benefits of not smoking. The use of rhetorical devices is clearly evident in the advertisement. Ethos is used by stating clearly at the bottom of the advertisement that it is authorised by the Government of Australia with Quitline contact details HOW DOES THIS SUPPORT THE REPRESENTATION OF SMOKING. Pathos is used by highlighting the benefit to each body part when you stop smoking. Every cigarette you don’t smoke, benefits and repairs the body EXPLAIN WHY THIS PROMOTES AN EMOTIVE REACTION. This advertisement makes people aware of the effects of smoking and persuades them to
The second thing you notice in this ad is the spokesperson. It’s a nice looking, slim-shaped White lady. She’s dress in a gold short dress and also very pretty. She could attract attention from anybody of any sex or race, but I believe she is try to grab the attention of young white teenage men. I think they are trying to say that if you smoke these cigarettes you could get a woman like the spokesperson in this ad. Some people like things that represent beauty, and that she is, and she also represents the cigarettes. She’s carrying a carton of these Turkish Gold Camel Cigarettes and in a way it looks like she is trying to sell these cigarettes. They also have this glow of light around her and the box cigarettes next to her. Something else I notice is that the lady is dressed in like clothes from the 60’s or 70’s. Although these cigarettes have just hit the market, they try to use the mature look to make you feel like it’s something that’s been around for a while.
...r someone to quit. Instead of creating ads with the intent purpose to ostracize smokers, we should instead make ads to inform them.
positive and healthful image. This is where beautiful men and women would be seen socializing
Tobacco companies have relied on the media to lure children. They quickly realized that ‘the company that dominates is that which most effectively targets young”(Imperial Tobacco document.) To counteract the idea of disease and other negative aspects of tobacco, the industry used imagery in the media such as natural settings and healthy actors doing active things. This helps them to insinuate that smoking leads to success, romance, sophistication and other advancements in their lifestyle, which was easily imprinted in the minds of children. A document found among Imperial tobacco files described their priority: “…having our imagery reach those non-reading young people who frequent malls should be our chief goal.”(1.170) Unaware of how important the under 18 market was to the industry, the government could only attempt to lengthen the distance between schools and billboards because they’re ineffective attempts were ignored by the large corporations. With many billboards concentrated in small areas it put the idea in children’s minds that smoking was socially acceptable and that t...
The advertisement's rich red coloring immediately strikes a viewer with exciting and salacious overtones. The red lettering, border, cigarette package, and swimsuit all emphasize social and physical pleasure. The other colors' absence only strengthens the red coloring's implications.
Smoking Kills. This is no longer a myth, it’s a fact. According to the British Medical Journal, every time a person smoke a cigarette, he or she will lose about eleven minutes of life here on earth and subject yourself to cancer. In the advertisement below, you can easily tell from just looking at the picture that this ad is against smoking. The ad portrays the message that smoking is deadly, and is able to be comprehended by people of all ages in the hopes that the viewers do not get into a fatal habit such as abusing cigarettes. Essentially, smoking cigarettes is a long term form of suicide. A man is holding a lit cigarette in his hand with his middle and pointer finger, and his thumb held up. As shown in the
Laird, Pamela, “Consuming Smoke: Cigarettes in American Culture.” University of Colorado at Denver. Author of Advertising Progress: American Business and the Rise of Consumer Marketing. 1998
No matter what country you go to, one thing you will always find is a cigarette. No matter the culture or region, one thing that most stores sell around the world are cigarettes. So advertisements are a huge deal for Cigarette Companies. The better the advertisement, the more consumers, and since cigarettes are very addictive, it is important the consumer likes the cigarette so they will continue to buy it. One particular advertisement made by Camels, actually made me wonder if people were stupid enough to believe the advertisement. After seeing that Camels are one of the top cigarette companies in the world, I answered my own question. The advertisement had an older white male with a shirt and tie on, in an office setting. And in big bold words, it said, “More Doctors Smoke Camels Than Any Other Cigarette”. Then it had a little paragraph on the bottom that explained, they had taken a nationwide survey and
Then the viewer understands that this advertisement is about marijuana. In this advertisement, Pathos, which is used for emotional appeal, is embedded efficiently. Also, it is the best choice for this anti-drug ad and more suitable than ethos or logos because appealing to a person’s character or logic does not work so much for the marijuana addicts. That is why this image successfully persuades people to disregard the risks of marijuana. First, the ad tells the story of an accident that was caused by a person who smoked weed.
The target audience of this advertisement is everyone who smokes. The advertisement aims to explain the health and financial consequences of smoking. There is a wide range of ages of those who smoke and this advertisement aims to deter them from smoking. It also targets those who don’t smoke by making them aware of the effects of smoking as
According to the course text, it is best to look at ads that are at odds with our contemporary opinions as this helps differences in assumptions to be more readily apparent (Croteau, Hoynes, &, Milan, 2012). Following this guideline an infamous ad campaign was that of the Marlboro Man (Tobacco.org, 2011). I can remember as a child seeing the Marlboro ads on the backs of magazines. To me the denotation was always very simple. I saw a cowboy, rigid, hardworking, and smoking a cigarette. In fact as a child the cigarette was always the thing I overlooked in the picture. I was mesmerized by the cowboy, the rough, tough, free cowboy I longed to be.
1. “cemetery”, it is obvious that the advertisement is targeting smokers (mostly the young), telling them how detrimental smoking could be to them and their loved ones.
One way that the tobacco industry can be more ethical is changing their advertising strategy. I believe that today’s advertising strategy is very misleading about cigarettes. Examples of this unethical advertising is in Argentina, here 20 percent of television advertising is spent on smoking commercials, as well as in countries in and around Africa there are billboards that depict a man in a business suit stepping out of a black Mercedes as a chauffeur holds the door. This displays that cigarettes make people classy and sophisticated, making cigarettes look not only harmless but stylish. Another good example of unethical depiction on cigarettes is in Nigeria; here they promote a cigarette for graduates, with a picture of a university and a student in a cap and gown. As if this wasn’t a misleading visual they add a slogan that says, "A very important cigarette for very important people." These ads and slogan are ...
Should tobacco and alcohol advertising be allowed on television? The ban on advertising tobacco is already in affect, however, alcohol is another harmful substance. Should liquor be allowed to be advertised, if tobacco can not advertise their product? The ban on advertising tobacco products on television and radio, was passed through legislation in 1970 by Richard Nixon. This argument like others out there has two sides, one side in favor these advertisements and the other against these advertisements. Since both of these substances are highly addictive and costly. Would we like to see these advertisements continued? Are these advertisements the hazard they are communicated to be? Through the research of these two important sides, this essay will explore which side has a stronger stance on the topic.
Big brands like Marlboro spend 70% of their profits on advertisements in 3rd world countries to try and get the people who do not know the consequences of smoking.In total tobacco companies spend over ten billion dollars on advertisement world wide. (who.int) The advertisement that is going on is on the covers are are cartoon animals and images that show if you smoke you will be