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Reflection Essay on Marketing
Reflection Essay on Marketing
Reflection Essay on Marketing
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This report/reflective journal has been prepared as a reflective work of my group in Marketing Management course. The main purpose of this reflective journal is to redirect how I and my team mates worked while undertaking the module. The main point of writing this Reflective journal is to include my actual thoughts and reaction during this module. This reflective journal is personal learning experiences. I have been asked by the university of faculty sciences to write a individual reflective journal on thinking about a business plan that should consist of my critical way of thinking in an analytic way.
Personally the reason why I have chosen to study Marketing Management is because marketing is a diverse field to work in which involves in group activities, what I love about this course is it gives you opportunities as a student to join in with the group that you are satisfied and can relate with. As student of Marketing Management I love being given responsibilities such as doing researches etc... Sometimes you got to handle
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So sometimes its important to make the workplace more flexible for employee's/student because if the employee's don't get no lunch break or some type of rest then employee's will have a lack of motivation, this will certainly effect the company's growth. This covers the module content of work orientation, motivation and meaning, and reward. In class what I learnt was the different motivational theories relating to workplace/studying. For example an Employee's motivation is a factor that causes an employee to pursue work tasks or
What I love about my course is I am able to apply what I have learnt to real business scenarios. I have enjoyed exploring how different businesses operate, such as Cadburys, Timpsons, Tescos, a Coco bean plantation and many local businesses. I have done this through evaluating their marketing strategies, management styles, recruitment processes and strategic decision making. This has enabled me to understand different organisations in terms of their aims and objectives and vision to
(Yoder-Wise, 2015) During the process of planning you need to assess your internal and external environment, identify any opportunities and threats. Then you want to create your plan and identify your goals and objectives, implement the plan and lastly you evaluate and make any necessary changes. In strategic marketing, you want to identify your target market and research it. When planning you identify your strategies and objectives you identify what services you will provide and at what cost an how you’re going to market your plan. You can evaluate by getting feedback from consumers through different
People spend an extensive part of their lives at work, so it is not astonishing that they expect to be rewarded and fulfilled with the job that they do. Motivation is concerned with why people do things as well as what drives them to act in a particular way. Understanding what motivates an individual is important in a workplace. Motivated employees are happier at work. They get more satisfaction from their work, they are absent less frequently, and work with more enthusiasm. This encourages them to contribute more, hence increasing the productivity in the organization. Unmotivated workers will not be as contented with their position in the work environment as motivated workers. The job might not be as important for them which may lead to a poor performance, which will lead to less efficiency and hence to poor productivity.
I learnt about the importance of motivation and empowerment of employees in an organization. The motivational forces are of two types. One is extrinsic motivational forces and the other one is intrinsic motivational forces. These forces drives an individual to pursue a desired goal or an objective. Then we also discussed about the simple model of motivation. According to this simple model of motivation, first comes the arousal of need, then comes the behavior, then in the end comes the rewards. First the individuals determine their desires to fulfill their needs. Then comes the actions or activities through which they fulfill these needs. Final, comes the rewards that are received according to the performance of the individuals. If the feedback received is good, the individual will continue to perform in the same manner. I also There are two types of rewards including intrinsic rewards and extrinsic rewards. The intrinsic rewards involve the internal satisfaction of the individuals after performing well in the tasks or objectives. The extrinsic rewards include bonuses, promotion etc. I also learnt about the different theories presented on the needs. The first theory is hierarchy of needs. According to this theory, the needs of the individuals are present in a hierarchical manner, first coming the most essential need to be fulfilled. The first includes the physiological needs, then safety needs, then belongingness needs, esteem needs and in the end comes the self-actualization needs. The other theories that were discussed includes Herzberg’s t...
The business plan will also be useful in facilitating the adoption of a strategy that will help the business prosper in the modern market. The plan will be a critical tool that will help in the production of a reliable strategy for attaining the goals and objectives. The proposed business plan will be implemented in three years time. Within the first three years, the business i...
This critical reflection seeks to provide an in-depth analysis of how the entrepreneurial tools taught throughout this semester has assisted me in developing insightful information towards my contributions of the business plan. The process allowed me to identify, clarify and test the credibility of my personal insights. Entrepreneurial tools being assessed are customer experience mapping, questioning and idea networking. The paper started off with a detailed introduction of the actual product that my group have finalised on, then followed by comprehensive evaluations of the tools. Lastly, it ends off with a reflective conclusion with valuable learning points. All in all, it improved the quality of my contribution towards the project.
Contents 1. Introduction……………………………………………………….2 2. Annotated Bibliography 1………………………………………….2 2.1 Evaluations and Reflection………………………………….. 2 3. Annotated Bibliography 2………………………………………….3
Motivation is key in the workplace. It is developed from the collaboration of both conscious and unconscious principles such as the strength of desire or need, motivating force or reward estimation of the objective, and desires of the person and of his or her peers/co-workers. These elements are the reasons one has for carrying on a specific way. An illustration is an understudy that invests additional energy contemplating for a test since he or she needs a superior review in the class. The Inside and outside principles that animate want and vitality in individuals to be constantly intrigued and centered around their work, part or subject, or to try to achieve an objective.
Employee motivation has always been a central problem in the workplace, and, as an individual in a supervisory position, it becomes one’s duty to understand and institute systems that ensure the proper motivation of your subordinates. Proper motivation of employees can ensure high productivity and successful workflow, while low worker motivation can result in absenteeism, decreased productivity rates, and turnover. A large body of research has been produced regarding motivation, and much of this research is applicable to the workplace. Due to the nature of man, motivation varies from individual to individual, and, because of this, there is no one system that is the best for ensuring worker motivation in every organizational situation, and, as a product, many theories have been created to outline what drives people to satisfactorily complete their work tasks. Throughout the course of this document, the three main types of these motivational theories will be outlined and examples of each, as well as how these theories can be used to further strengthen and sustain worker motivation....
“Marketing managers typically have a bachelor’s degree in marketing or business administration; however, some employers may prefer a master’s degree, in addition to extensive experience in marketing, advertising, brand management, or sales” (Marketing Manager: Career Info & Requirements). It is not impossible to get a job with a bachelor’s degree but to stay on the safe side, a person should really get a master’s degree. It is always a great idea to be educated in other areas other than marketing that will help benefit you and your future job in marketing. Being a big talker would make this an easy job because a person who wants to become a marketing manager needs to have strong communication skills as well as presentation skills. Someone must be willing to go after what they want, be able to juggle many things at once especially while under a whole lot of pressure, and have a creative mind when it comes to having to make up things right on the spot. A marketing manager must be able to work well with people that they work with as well as working with new employees in training how to do the job and motivate them to do their best. Since most of marketing occurs on the internets nowadays, they will have to be well educated with computers, the internet, and budgeting of many kinds. Having extraordinary communications will also be a big factor in this field of business and will help you the most. If someone who is really shy wants to go into this field, they probably should not because being quiet while being a marketing manager is not going to help them at
...vation of their employees. All the theories brought forth regarding employee motivation rotate on the need to make sure that employees are fully satisfied by offering both monetary and non-monetary incentives such as training, promotion and a safe working environment. It is often difficult for employees to devote themselves and engage fully in teamwork activities whenever their leaders favor some of their counterparts while showing bias against others. As the Two Factor Theory puts it, employee satisfaction and dissatisfaction have to be handled separately to ensure that the right measures are initiated whenever there are challenges that jeopardize the prospect of organizations attaining their goals. It is therefore the role of managers to make the environment of their workplaces ethical to attain the level of motivation needed to make employees perform effectively.
Motivation is an important function in organizations to motivate their employees for their ability to perform well, improving their skills, increasing productivity, job satisfaction and employee extension. Employees also are not a machines that we could just program their task in their brain and they will do it automatically, they require motivation to actually do their job properly. And so, after discussing the process models of the Maslow’s “Hierarchy of needs”, Douglas McGregor theory X and Y, and also the Herzberg’s “two factor motivation hygiene theory.” understanding the ways of motivating people, the human nature, and the substance of nature. I believe that the true motivation can only come from within and also managers can actually motivate all of their employees.
Motivation can be one of the greatest and most important aspects inside a workplace, as it enables employees to find their incentive to work harder and achieve different types of goals. Motivation can be identified and accomplished by elaborating a job design that helps keep employees happy considering the different environmental factors of the integrative framework when applying organizational behavior. A formal definition states that job design “refers to any set of activities that involve the alteration of specific jobs or interdependent systems of jobs with the intent of improving the quality of employee job experience and their on-the-job productivity” (Kinicki 168). Job designs help structure jobs and the different tasks needed to accomplish
“Our greatest fear is not in never falling, but in getting up every time we do.” – Confucius
Before taking this course, marketing was all about product and the promotion of that product. I took a marketing course during my undergrad about 7 years ago that emphasized the 4 P’s. Building a strategy around promoting a product and/or service seemed to be the most fundamental concept of marketing to me. My narrow thinking soon changed after going into the workforce and after taking this course. Marketing is more than just telling potential and current consumers about your products and why they should buy it. Marketing truly encompasses all areas of business. A great marketing strategy needs to focus on all the new strategic marketing elements of positioning, product, logistics, price, integrated marketing communications, and service. It’s