Reflection About Country Management

Individual Reflection Paper

MKT 4410 was a very meaningful class for me, and it helped me to understand and analyze the international market better. Now, the current international market is becoming more complex and difficult to understand because of the globalization of information and the political policies of countries. Although the international market is risky to enter, I learned enough professional knowledge about international marketing that can help me to survive in the foreign market. Also, Country Manager was a very useful tool for me to learn the knowledge by doing simulations. I learned the complex relations between every decision that we made in the market and how it might affect our firm’s success in the market. During the process, I think there are two most important things I learned from Country Manager; they are: knowing and analyzing the consumers

In the resource of Country Manager, some cases like a start guide of Country Manager, and they helped us to get started quick and better. Moreover, the other cases like manual that lead us to know more background information about every country and Country Manager, and also these cases explained us every questions that we might meet in Country Manager and what we need to do to help us get better performance, such as what is allowance rate. In country Manager, it gave a very detailed example about what allowance rate was and how to calculate prices with the rate, so we could understand it better. The information I learned from the cases was useful for me to know them before I enter the market. I feel that if we want to get a better performance in Country Manager, we need to read more in order to know every information we need that might help us to make correct