Referral Network Paper

In our article on building a referral network we talked about how building a referral network was the most reliable way to build a massage practice. In the tradition of all the ancient cultural healers that have gone before we practice our profession. For many massage therapists we tend to think of ourselves as therapists or technicians because this is the designation that our licenses have provided for us. As an extension of this label we often box our ideal of ourselves into a structured category within the health care community.

Although working within the greater health care community is a blessing, the constraints of this thinking have far greater consequences. We are an extraordinary group of individuals as massage professionals.

Do they ever indicate that you need to consult with some other professional before you make an appointment with them? No they don't, they are professionals who provide a complete service to the community.

As an individual take the time to do things within your community knowing that you are a professional. As you do things within your community you will have the opportunity to interact with, listen to and speak with other individuals who are living their lives within the same community. Make an appointment to get a pedicure or manicure, the conversation provides an opportunity to offer a 50% discount on a massage for a referral and a free massage for two referrals.

The 50% off allows them to gain a reward for the first person referred. After they have gotten in the habit of referring you clients then receiving an amazing massage for 50% off, they may just wait to come see you every second referral for that free massage. Just imagine the possibilities that this on going exchange can produce. Know that this arrangement requires an on going relationship with the nail salon owner or technician you first made contact with. Every time a referral comes in to see you, you will need to call and offer an appointment at half off or for