Ray Kroc Rhetorical Analysis

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Unlike many essays on fast food, Gladwell does not aim to place blame, condemn, or renounce the consumption of fast food. Instead, he challenges preconceived ideas and popular opinions about fast food, while questioning and concluding why people continue to eat food with such a bad reputation.
Gladwell begins this process by creating a twist in his essay to disrupt the reader’s preconceived notions about its end. After reading about Ray Kroc’s ingenuity and entrepreneurship in the beginning paragraph, I expected an accusatory essay discussing the negative direction McDonald's has taken since he retired. Instead, Gladwell described the steps that could be taken to positively change McDonalds, and other fast food companies. Furthermore, much to my surprise, he ended the essay by stating his belief that the crusader of the nutrition movement needs to be another Ray Kroc.
The notion that someone like Ray Kroc-who essentially started the fast food business-could spearhead a nutritional reform is shocking. Ray Kroc is the father of McDonalds and other modern fast food, creating inventions and ideas such as the potato computer, hydrometer, curing bins, and multimixer shake maker that have evolved into an integral part of fast food production. However, if Ray Kroc’s innovation and imagination were out to use to improve fast food’s nutritional …show more content…

This becomes an integral part of Gladwell’s essay, as his goal is not only to explain how fast food could become healthier, but also its worst roadblock in the way- people’s desire for

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