Ralph Lauren Research Paper

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“Ralph Lauren Corporation is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 49 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Double RL, Polo Ralph Lauren, Lauren Ralph Lauren, Polo Ralph Lauren Children, Denim & Supply Ralph Lauren, Chaps and Club Monaco among others, constitute one of the world's most widely recognized families of consumer brands.” (Lauren 2016) Ralph Lauren Corporation has many competitors …show more content…

Ralph changes his last name to Lauren at age sixteen because of being teased in school. As a teenage he had a taste in classic preppy wear and vintage look. Lauren attended college in Manhattan, where he studied business. He also attend the army for a brief time but afterward he worked at Brooks Brother which is a label known for its classic shirts, suits, sport wear and accessories for men, women, and children. Ralph worked for Beau Brumell whom was a fashion leader known for his elegant dress. While Ralph worked for Beau he designed his own necktie but with a wider cut and branding them “Polo” in 1967. Polo opened many boutiques across the United States and abroad. Ralph opened his flagship store, which is company's main store that is used in showcasing the various brands the store offers, in New York’s Rhinelander Mansion on Madison Avenue. (LLC 2017) The initial public offering of Ralph Lauren stocked of “Polo” was on July 1997. In 2005 Ralph stepped down as chief executive and appointed Stefan Larsson to take over as chief executive officer. He remains chairman of the $7.4 billion sales company and also controls 82% of the voting …show more content…

Phillips-Van Hess Corporation also known as PVH is an American clothing company that owns brand such as Calvin Klein and Tommy Hilfiger. Phillips-Van Hess Corporation is the largest dress shirt and neck wear company.Compagnie Financière Richmont SA Company is a Switzerland-based luxury goods holding company that is the second largest luxury firm that markets Cartier jewelry, Piaget and Baume and Mervier watches. Burberry Group Incorporated is a British luxury fashion retailer known for its trench coats. Ralph Lauren Corporation competes with these companies because they are all in the apparel industry. (Bradstreet

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