Ralph Lauren Essay

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The business model of Ralph Lauren Corporation is characterized by a great diversity in distribution channels, product categories and geographic areas. The company's main competitive advantages focus on inspiration and design; Product development; merchandising products; the supply chain and logistics; advertising and marketing; and the incomparable customer experience in the store. Numerous areas of leadership complemented by disciplined operational management that, in the long run, supported strong financial results and value creation for shareholders.(8)

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Notwithstanding the decline in sales, shares of luxury retailer Ralph Lauren grew 10% after the company surpassed expectations in the first quarter (the quarter ended June 2017). The company is in the process of transforming the brand and makes concerted efforts to increase the value of its brand after its clothing has become widespread due to its …show more content…

He recently held the position of president of the beauty group at Procter & Gamble, overseeing a sector that had a turnover of about 11.5 billion dollars in 2016. The appointment took effect on July 17, after which Louvet will inform Ralph Lauren and the Board of Directors. Stefan Larsson left his post less than two years after he takes on the first executive director on May 1. What to blame is the strategic approach for the creative and consumer sectors of the company.
Patrice Louvet has over 25 years of experience at P & G, where he oversees several multi-billion dollar brands that occupy a number of executive and leadership roles in Europe, North America, and Asia. However, the question remains open whether his experience in the consumer goods industry can be used in the fashion industry. In a competitive fashion market, it is difficult to even for the initiates to succeed; for a stranger, this can be even more

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