Proctor And Gamble Competitors

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4. COMPETITOR ANALYSIS
The key competitors for Tagerty are – Proctor and Gamble, Coty Canada and Unilever.
Proctor and Gamble is a multinational company and in 2015 with 35% value share, it was leading men’s cosmetics market. It held 67% value share in men’s grooming. Companies success is attributed to its Gillette- a leading Brand in Men’s shaving category. With new innovations which are supplemented by large marketing campaigns, a company had maintained its powerful position of Brands. Such as Fusion ProShield razors were launched by Gillette in 2015.(reference)
Coty Canada stood second in line after Proctor and Gamble. There was a large difference between both. Coty Canada had 12% value share. Coty Canada has now merged with Proctor and
It has 10% value share. It leads in men’s toiletries with vale share of 29% in 2015. Company’s success is because of its Axe brand that led men’s toiletries in 2015 with 19% of value share. During NBA All-Star weekend it launched fresh world campaign for a television spot which highlighted Axe in the Canadian market in 2016.
Furthermore, Men’s skin care was led by 29% value share in 2015 with Unilever’s Dove Men+ Care. To celebrate modern men’s caring character and vision of masculinity it launched new campaigns with which it recognized that how being caring makes them strong (Passport 2016"Men 's grooming in Canada"). The strategy of Unilever is to focus on dynamic categories and premium segments remained consistent in 2016 and possession of Dollar shave club showed positive results. TRESemme Botanique and Lux Silicone- Tree are the organic products which help Unilever to align its brand in emerging market with growing sophistication.

SWOT Analysis
Strengths

• Brand image – as an organization is operating successfully since 1996.
• Operation in a low-cost manner.
• Extensive range of man’s cosmetic products.
• Well-equipped facilities and production can be increased.
• Superior quality and good presentation of the product.

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