Ford Motor Company Swot Analysis

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line, built a company upon those unique foundations that pushed through one of America’s hardest financial times. As of 2014 Ford Motor Company ran into another dip in profit due to the competitive market. However, the company is investing into its future by looking into multiple aspects that have high potential in paying off. As of the end of 2015, the company’s total Revenue equated to $149.5 Billion compared to $135 Billion in 2014. The company’s insight on using start up companies and awareness of sustainability could push Ford Motor Company into a much brighter future. Henry Ford is the founder of Ford Motors, an automobile company with over $149 billion in profits and currently one of the top competitors in the automotive industry with over 14% market share ownership. The company started in 1903 with Henry Ford and partner Alexander Malcomson, Detroit’s largest coal dealer, incorporate the Ford Motor Company with $28,000 in cash and $21,000 in promised funds from 10 other investors, primarily friends, relatives, or business contacts of Malcomson. Between 1903 and the 1908 advent of the Model T, Ford’s company manufactures nine different cars: Models A, B, AC, C, F, K, N, R, and S. The most successful, the
Ford’s major products are passenger cars and light commercial vehicles (trucks and vans). Ford’s current assets include 90 factories, two automotive brands, Ford and Lincoln, and the Ford Motor Credit Company. Ford’s largest market is the United States, where it generated $82.67 billion in revenues in 2014.

Strengths:
- Strong brand awareness within the U.S. market. Second largest market share in automotive industry after General Motors with 14.8%
- Ford’s most popular models include:
F150 pickup

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