Raiders Marketing Plan
The Raiders organization has finalized plans to move from Oakland, CA to Las Vegas, NV. A marketing plan needs to be created to retain the current Oakland fanbase for 2-3 years until the move and also set up the market in Las Vegas as we get ready to make the move.
Retaining the current fanbase that we have held in Oakland for many years will be a tough task to complete. Many of these fans feel betrayed by the fact that even though they were a loyal fanbase, we were not loyal to them. To keep ticket sales up, there have to be incentives for fans to come through the gates. The average price for a ticket during the previous 2016 regular season was around $85. This will have to be lowered drastically to an average of
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Las Vegas is seen as an open market due to the lack of professional sports teams. Many residents have been waiting for Vegas to get a team for years and have had to pick an out of state team to call theirs. We will create a marketing slogan such as, “The Raiders are coming!” to help stir up excitement for the team. We will plaster this on billboards, on TV, in magazines, and in the newspaper. We will hold events and auction off and give away season tickets to lucky fans. The will promise the greatest luxuries in the new arena. It is very important to make these new potential fans feel welcomed to our organization. As a team and as an organization, we will try to be competitive to ensure to these fans that we mean to bring a championship to their city. Players on the team will hold press conferences and fan meetups and autograph sessions in Las Vegas in the months leading up to the move. This will hopefully get some of the current NFL fans to jump over and it will pull in the young children who have yet to pick a favorite team. Casinos in Vegas bring in a vast amount of the city’s revenue. The Raiders organization will pay these casinos in order to be our sponsors and advertise us in the casinos. We will also build our own Casino right outside the stadium in order to bring people over to the games. We will also create partnerships with the many hotels in the
Prior to the current stadium, the Cowboys’ home was one of the most recognizable professional sports stadiums of its time. According to Stadiums of Pro Football, “Texas Stadium, seated nearly 66,000 fans and was known for its partial roof where weather conditions could play a factor in each game,” (Page 1). Stated in the official Irving, Texas fact sheet pertaining to Texas Stadium “the stadium was constructed at a cost of 35 million and lasted from its opening date in 1971 until it was closed in December of 2008,” (Page 2). The new stadium built to replace Texas Stadium in 2009 named Cowboys Stadium, is luxurious to say the least, not to mention it is practically brand new. Altough 4 years later reported by Star Telegram, “Cowboys Stadium would now be known as AT&T Stadium under a multimillion-dollar naming-rights deal between the iconic football team and the Dallas-based ...
Background Information In implementing a strategic plan for Coastal Medical Center, our consulting team has conducted many analyses and formed numerous strategies in order for Coastal Medical Center to be successful. Such assessments include an internal analysis, external analysis, gap analysis, and SWOT analysis. In conducting these analyses, our consulting team was able to better understand the internal environment, external environment, where the organization currently stands in terms of performance, and the major strengths, weaknesses, opportunities and threats that oppose the Coastal Medical Center. From our inquiry, we will be able to establish a strategic plan that best fits the organization’s needs.
They could set up a few different activities for the kids and families outside of the stadium for example; snow cone machines, and bounce house. There could be a giveaway of specific family night t-shirts for that game. This would encourage fans to bring their family’s and enjoy this specialty night together. Having these specialty night making the Vikings favorable and showing that the organization is supportive, engaging with the fans, and family
First of all, the league will succeed because it has been geared towards the fans from the beginning. In contrast, the NFL only seems to care about its premadonna, million dollar superstars. Chuck Miller, a columnist for Football Digest, points out the perfect timing for the league. It starts up right after the Super Bowl and ends right before the basketball and hockey postseasons (58). The XFL has implemented many new rules to increase the excitement of the game. No fair catches, no kicking for PATs, and no “safety” rules to protect the quarterback are just a few of the rules changed in hopes of creating a faster more competitive game. Secondly, there are cameras and microphones everywhere, including on the benches, in the huddles, and all over the field. This will give the fans a new and different perspective than the average NFL game. The locker rooms at half time, a referee’s huddle, and even a player’s brutal taunts to the opposing team which are usually off limits to the average fan add to the thrill and emotion of an XFL game. Also, the price of an average XFL ticket is around a reasonable twenty-five dollars. These cheap tickets to a new and certainly exciting professional football league have many people believing this is truly fan-based entertainment.
Where are the fans? That is the most commonly asked question at a University football game. During the past few years at University football games, the university has been lacking with their football fans. How come nobody comes to the games? At most universities, football season is the largest season of the year. People spend hundreds of dollars on season tickets and go out of their way to attend the games. What can the university do to attract more fans to their games?
The Titans provide a good example of how teams can change the perceptions that have built around them over the years. In the case of the Titans, the change was effected by moving to a new state, changing the team name, replacing personnel and replacing the coaching staff. The Titans hardly have the same team at all, but they formerly were the Houston Oilers. You should keep in mind that as the Oilers, the team had posted so many consecutive losing seasons that it had managed to destroy the reputation built during the winning years.
Abstract: The Stadium construction boom continues, and taxpayers are being forced to pay for new high tech stadiums they don’t want. These new stadiums create only part-time jobs. Stadiums bring money in exclusively for professional leagues and not the communities. The teams are turning public money into private profit. Professional leagues are becoming extremely wealthy at the taxpayers expense. The publicly-funded stadium obsession must be put to a stop before athletes and coaches become even greedier. New stadiums being built hurt public schools, and send a message to children that leisure activities are more important than basic education. Public money needs to be used to for more important services that would benefit the local economy. Stadiums do not help the economy or save struggling towns. There are no net benefits from single purpose stadiums, and therefore the stadium obsessions must be put to a stop.
Orvetti, P. (2011). Do the Redskins Need a New Name? Retrieved Mar. 17, 2012, from
Throughout Las Vegas history, Vegas have grown in tourism and residency to become more well known. From gambling clubs to casino and resorts, Las Vegas has grown to a little town to a big, bright city to the“Sin City”. If all the laws and mafias that collaborated with the casinos and gambling clubs did not happen back then, our community of Las Vegas would not be as popular as we are today.
In the NCAA, all of the Division 1-A conferences generate a vast amount of their athletic revenue through their broadcast agreements. ABC, NBC, ESPN, FOX SPORTS, and CBS play a pivotal role in creating exposure as well as allocating funds to universities that are sponsored by them. It’s a strategic business philosophy, and one of the easiest ways to promote athletics. Why? For the most part many of the power six conferences developed a wide and a loyal fan base over a long period of time with limited television exposure. Many teams may have an unofficial count of excess of over 300,000 fans, and most of the universities rigorous task of marketing was already taken care of in the past. Now that there is a high demand of what viewers want to
The product sales of the company?s newly launched product Kathon MWX are well below the target set in the marketing plan for 1984. Despite its superior quality, the consumers have shown little inclination to adopt this product.
Since 2005 the Philadelphia Eagles have saved 3 million dollars because of the environmental work they have done and 100 percent of their energy comes from reusable sources. ("Smarter Business: Greening the Games") To start off, most NFL teams have charities and donate to charities, especially the Philadelphia Eagles. Also, they help out with the environment. Teams have a special way to pick players around the league and in the draft for their team. To add to that, NFL teams and especially the Eagles keep a close eye on the player's health and how to keep them healthy. I want to start an NFL team and have the franchise based on the Philadelphia Eagles. There are many cities in the U.S. that are suitable for teams and there are a lot of things
The Great Transformation From A Casino City To a Resort Destination Atlantic City is the place to gamble on the East Coast. Although this may initially seem to be a positive characteristic, it is evident that this destination has the capability to be so much more than it already is. This point of interest has the world’s first boardwalk, which opened in 1881, has 4 miles of hotels, amusements, and casinos. Atlantic City was originally a resort town, until 1978, when it changed into a gaming city. This popular day-trip destination had over 34 million visitors in 1998 alone. Despite this amazing statistic, along with the revenue that gambling brings in, many steps are being taken in order to further promote the expansion of this great city. The renovations and improvements being made to the Atlantic City Convention Center are already increasing the amount of money coming in. There is a great deal of other things to focus on in the Atlantic City region. In endorsing local attractions in this scenic area, and in shifting the target market of this spot, this city would change back into a resort destination. When most people think of Atlantic City, the first thing that comes to mind is the casino attractions that are available. With the city’s constant shuffle and excitement, gamblers from all over go there dreaming of a big win. Many people consider Atlantic City to be the “Las Vegas of the East Coast”. There are over 12 casinos, with one building as magnificent as the next. At any given second of the day, these hopefuls may have their lives changed in an instant with just one win. These casino hotels gain most of their income from gamblers. Casinos employ almost 49,000 people every year. This number should actually jump when the Marina District opens. Although Atlantic City prospers as a gambler’s paradise, many would love to show others just how much more Atlantic City really has to offer its tourists. The Atlantic City Convention Center, built in 1929, was renovated with $72 million in 1997. With the world’s largest pipe organ, everyone from the Beatles to Pavarotti has played there. It was designated a historic landmark in 1987. Conventions, trade shows, meetings, and public events of the greater Atlantic City area all take place here. When the renovation is finally completed, it will seat up to 12,000 people for special events.
Colleges, especially big Division 1 universities, bring in millions during football season. But when the die heart fans purchase their ticket and walk through the stadium entrance, who are they coming to see? Are they coming to see the coach? No, they are there supporting the players and the team who have worked so hard. My personal opinion is to pay each player $500 a game, that’s not too much to ask.
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.