Radiant Skin Advertising

Central Focus

Can I really get “radiant skin?” Now a days you see everywhere “Your can have radiant skin,” “With this lipstick, your lips can look luscious,” and similar ideas. All of these phrases appeal to women, ages young adult up to middle age. These phrases are created to appeal to women so that they by their products so that the “look” like the models that show them off.

Audience

Aveeno is a popular skin care brand now-a-days. Their products are manufactured for women. They create skin care products that claim to give you “beautiful, radiant skin,” or “younger looking skin.” This ad for Aveeno Active Naturals Positively Radiant Daily Moisturizer appeals to middle-age women. At this age women’s skin tends to lose its elasticity and natural glow. The one phrase on their ad, I believe, that really draws in the consumers is “Naturally beautiful skin begins with soy. In fact, it helps to even tone and texture for more radiant looking skin.” It promises the women that their skin will create youthful, healthy and natural looking skin.

Purpose

This company obviously wants to sell their products, and can do so by creating ads, such as this one. Creator(s) of this ad preplan their design for the ad to ensure the message to its intended audience. Big and in the middle of the ad is Jennifer Aniston. It shows her with skin that is even tone and texture, and radiant. If someone is looking for their skin to look like Jennifer Aniston’s, then they will want to buy the