Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Compare qualitative and quantitative approaches to research
Research design
Compare qualitative and quantitative approaches to research
Don’t take our word for it - see why 10 million students trust us with their essay needs.
The intention of this paper is to define the quantitative research and to explain the reasons why I choose this as a research approach. Regarding to Marczyk, DeMatteo & Festinger (2005) suggest, it is necessary to think carefully about an appropriate research design when the researcher wishes to answer specific questions, clearly define the variables and measure the hypothesis. Choosing the suitable research design is important because each type of research design has its own characteristics and methodology. Given this, is must be realized that all research designs have both strengths and weaknesses. Hence, the researcher must make an informed and personal decision about the match between the kinds of variables to be studied and the strength and weaknesses of the various methods (Herzog, 1996).
The research design can be classified into two main categories; quantitative research and qualitative research. These two types of researches are different. Quantitative research is concerned with using numbers and closed-ended questions in quantitative hypotheses. On the other hand, qualitative research is focused on using words and open-ends questions in qualitative interview questions (Creswell, 2009). As Greener (2011) explains "Quantitative research is primarily concerned with techniques that analyze numbers. Quantitative data is the numbers we use as data, or the results of numeric processes that the research has been thought (pp. 2-3). Greener (2011) ibid further describes quantitative methods as "The social research methods which are based on numbers in one form or another. Quantitative methods are typically deductive, and are extremely powerful in hypothesis testing because of their strong internal validity" (p. 202). John W. Cr...
... middle of paper ...
...e a finding. For instance, if we want to know about the pupils self-esteem and their social background have any influence with their achievement or not. We could review the theory and set up the hypothesis that low self-esteem is influenced by lower social class. We can test and prove this suspicion by using quantitative research (Muijs, 2004).
In conclusion, it is often difficult to choose between quantitative and qualitative research because it seems that there is an overlapping between qualitative and quantitative when we look thoroughly at researchers' actual beliefs (Muijs, 2004). Clearly, we can say that both quantitative and qualitative research are appropriate in particular situations and inappropriate in certain situations. We should not select a research design just because we are more familiar with one method or the other recommends a particular design.
Research can be quantitative and qualitative. Quantitative research is objective and involves measuring the phenomena under investigation. Qualitative research is subjective, explores experiences and feelings, and involves the recording of phenomena that cannot easily be quantified (Toates, 2010, pp. 5-6). Both are empirical since they involve data collection (OU, n.d.).
According to Smith (1983) quantitative research is to explain, predict and develop laws that can be universally applied and Qualitative research is the interpretation and understanding of what people give to their situation. The researchers clearly stated the purpose of their studies, aim, objectiv...
Gelo, O., Braakmann, D., & Benetka, G. (2008). Quantitative and Qualitative Research: Beyond the Debate. Integrative Psychological & Behavioral Science, 42(3), 266-290. doi:10.1007/s12124-008-9078-3
On the other hand, Quantitative research refers to “variance theory” where quantity describes the research in terms of statistical relationships between different variables (Maxwell, 2013). Quantitative research answers the questions “how much” or “how many?” Quantitative research is an objective, deductive process and is used to quantify attitudes, opinions, behaviors, and other defined variables with generalized results from a larger sample population. Much more structured than qualitative research, quantitative data collection methods include various forms of surveys, personal interviews and telephone interviews, polls, and systematic observations. Methods can be considered “cookie cutter” with a predetermined starting point and a fixed sequence of
Quantitative research may be seen as the less contentious of the two because it is more closely aligned with what is viewed as the classical scientific paradigm. Quantitative research involves gathering data that is absolute, for example numerical data so that it can be examined as unbiased as possible. The main idea behind quantitative research is that it is able to separate things easily so that they can be counted. The researcher generally has a clear idea of what is being measured before they start measuring it, and their study is set up with controls. Qualitative research on the other hand is a more subjective form of research, in which the research allows themselves to introduce their own bias to help form a more complete picture. Qualitative research may be necessary in situations where it is unclear of what is exactly being looked for in a study, while quantitative research generally knows exactly what it is looking for. Questionnaires and surveys are quantitative socio-legal research, because it is the collection of numerical data, or data that can be easily being turned into a numerical form. In terms of analysing quantitative data, Excel is the b...
Now within the rest of this paper you will be finding a few different things getting discussed. Staring it off we will be discussing the articles that we have found to make our arguments and hypotheses. After wrapping up the literature reviews we will be discussing the hypotheses thus continuing onto our variables and indicators. Once we discuss our hypotheses we will be moving onto the research design. The research design will have our general issues, sampling, and methods.
Quantitative research uses a deductive reasoning also known as top to bottom or (top down approach) starting with a theory, then the hypothesis, followed by observation and finally confirmation , going from the general to the more specific. Quantitative methods use numbers and statistics to show the results of the research exercise and mainly are concerned with mathematics and statistics. In quantitative research there are levels of measurement being firstly nominal which are names of things followed by ordinal sequence of things, interval where the sequence has equal distance between each item, and ratio where there is a true zero (Alston & Bowles, 2003, p. 7-9).
We believe it is clear that both qualitative and quantitative research have many benefits and many costs. In some situations the qualitative approach will be more appropriate; in other situations the quantitative approach will be more appropriate.
A research design basically comprises of procedures and methods to be taken in order to achieve the pre-determined research objectives or to test the formulated hypotheses statements. The role of a research design is to ensure that statistical findings generated by the data would provide valid and conclusive answers to the stated research questions. Research design can take various forms, namely (i) exploratory research, (ii) descriptive research and (iii) causal research. This study is a descriptive approach and this mean that we wanted to describe and reveal particular characteristics and pattern.
Qualitative and quantitative research methods take different approaches to gathering and analysing information. Whether it is a qualitative or quantitative study, the research study begins with a question or series of questions. Both use rigorously designed studies to get the most accurate, detailed and complete results. Qualitative studies common methods are interviews, surveys and observation. A qualitative study aims to provide a detailed description of the study results, often using pictures and written descriptions to describe what the research revealed. A qualitative study looks at the big picture, helping researchers to narrow in on points of interest that then can be followed up on in a quantitative study. While a quantitative study has a narrower focus, it attempts to provide a detailed explanation of the study focus, along with this using numbers and statistics. And the results from a quantitative study can reveal bigger questions that call for qualitative study. Or vice versa a qualitative study may reveal at analysis that a more focus and direct approach may be needed. With both methods analysis is a key part of any study whether qualitative or quantitative.
Qualitative and Quantitative study designs both can be beneficial in research design. They both provide valuable options for researchers in the field. These techniques can either be used separately in a research study or they can be combined to achieve maximum information. This paper will define the terms qualitative and quantitative; describe the similarities and differences between each; discuss how qualitative and/or quantitative research designs or techniques could be used in the evaluation of my proposed research; and discuss why linking analysis to study design is important.
Traditional research may use quantitative or qualitative research method. According to Hendricks (2009), quantitative research is a general conclusion based on hard data. Hen-dricks describe quantitativ...
Another option available to a researcher is mixed methods which focuses on collecting, analyzing, and mixing both qualitative and quantitative data in a single study; also, it is based on the premise that the use of quantitative and qualitative combination provides a better understanding of the research problem than either approach alo...
According to Mouton, research designs are tailored to address different kinds of research questions. Thus, when attempts are made to classify different kinds of research studies to different design types, they are classified by the kind of research questions they are able to answer. Research designs can be mapped out to the types of research questions (research problem) using four dimensions: 1) empirical versus non-empirical dimension, 2) using primary versus using secondary data, 3) the nature of the data (numerical versus textual data) and 4) the degree of control (structured (laboratory) conditions versus natural field settings)
Striating from the research idea to the culmination of the findings, the research process entails many segments, all of which are imperative. By choosing the research methodology, the researchers can formulate the path to be used in conducting the study and reporting the findings. The methodology helps in the search of literature, development of research questions and the creation of the most suitable study design. It also assists in the interpretation of the results and the publication of the findings in journals.