Pumpkin Patch Swot Analysis

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Question 1: (15 marks, 150 words)
Answer:
Mission statement:
A proper summary of the purposes and morals of a business, group, or company.
Mission Statement of Pumpkin Patch
Pumpkin Patch to be established as a brand of belief and assurance in our customers mind (www.pumpkinpatch.co.nz).
Vision statement:
Defines the prime preferred forthcoming future/status of an business wants to attain over a tenure, It expresses direction and motivation as to what an business is focused on achieving in future longer period.
Vision Statement of Pumpkin Patch
We’re passionate about bringing our faithful customers the best kids wear collections, season after season (www.pumpkinpatch.co.nz).

Goals:
Pumpkin patch will always give best in class products …show more content…

(Robbins, Bergman, Stagg & Coulter, (2012); www.pumpkinpatch.co.nz)

Question 3: (15 marks, 150 words)
Answer for SWOT analysis on the business.
Strengths:
1: Have knowledgeable experienced business staff and services to answer all the questions asked by the customer.
2: Online growth as the online society is increasing day by day by doing online shopping.
3: Loyal customers as they are satisfying and completing the demands of customers.
4: unique products which no others manufacture.

Weakness:
1: Not diversified as they are not globally involved in different countries.
2: competitive price for the product as compared to others.
3: Lack of marketing infrastructure
4: Limited financial …show more content…

When talk about Pumpkin Patch showrooms there each show rooms should change weekly or daily basis. The displays should also change. It is necessary to make feel the customer when they coming each show room should get a newer look. If Pumpkin Patch showrooms looking the old that mean not attaining to new trend of fashions ,that they coming every day the interest of the client will be gone away. So they should understand new strategies of displaying and merchandising and they should give a proper guidance and training to their merchandisers (Hanson, Hitt, Ireland & Hoskisson

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