Question 1: (15 marks, 150 words)
Answer:
Mission statement:
A proper summary of the purposes and morals of a business, group, or company.
Mission Statement of Pumpkin Patch
Pumpkin Patch to be established as a brand of belief and assurance in our customers mind (www.pumpkinpatch.co.nz).
Vision statement:
Defines the prime preferred forthcoming future/status of an business wants to attain over a tenure, It expresses direction and motivation as to what an business is focused on achieving in future longer period.
Vision Statement of Pumpkin Patch
We’re passionate about bringing our faithful customers the best kids wear collections, season after season (www.pumpkinpatch.co.nz).
Goals:
Pumpkin patch will always give best in class products
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(Robbins, Bergman, Stagg & Coulter, (2012); www.pumpkinpatch.co.nz)
Question 3: (15 marks, 150 words)
Answer for SWOT analysis on the business.
Strengths:
1: Have knowledgeable experienced business staff and services to answer all the questions asked by the customer.
2: Online growth as the online society is increasing day by day by doing online shopping.
3: Loyal customers as they are satisfying and completing the demands of customers.
4: unique products which no others manufacture.
Weakness:
1: Not diversified as they are not globally involved in different countries.
2: competitive price for the product as compared to others.
3: Lack of marketing infrastructure
4: Limited financial
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When talk about Pumpkin Patch showrooms there each show rooms should change weekly or daily basis. The displays should also change. It is necessary to make feel the customer when they coming each show room should get a newer look. If Pumpkin Patch showrooms looking the old that mean not attaining to new trend of fashions ,that they coming every day the interest of the client will be gone away. So they should understand new strategies of displaying and merchandising and they should give a proper guidance and training to their merchandisers (Hanson, Hitt, Ireland & Hoskisson
WinCo Foods is a supermarket chain with headquarters in Boise, Idaho. It started in 1967 and has since expanded to include over 100 locations throughout the United States. Until 1999, all of its stores operated as Cub Foods or Waremart Food Centers, but the company now has its own branded locations. It also has five distribution centers. The stores and distribution locations employ more than 15,000 staff members in a variety of positions.
The holiday weekends, e.g. the 4th of July celebration should be specially marketed, using media advertising, including different store promotional activities with an aim to increase higher percentage of Kingsford’s annual sales.
As you can see from the points above it is vital to give good customer
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The company went with a new concept the “Follow your Folly where it relied on whimsical branding that evoked nostalgic and reflective memories” (Ferrell, 2010.pg 67/473).
Delivering excellent customer service to customers is their way of expressing appreciation. Publix's dedication to keeping a good reputation in customer service has contributed to their success. Customer service is the main ingredient to customer satisfaction.
Although Cheerios is the same brand as it has always been, the design of the box has changed drastically to persuade different audiences as time passes. Today there are multiple different assortments of Cheerios, so the focus will be set on the original mixture. To decipher how the cheerios box has changed over time, this essay will explore different boxes at different times to show the different strategies the company has used. The strategy of Cheerios currently is to promote that Cheerios will motivate you towards healthy living and happiness.
Candles are principally sold in three types of retail outlets: specialty or gift shops; department and home décor sto...
Company should provide the right price for food and service, and make sure the food is fresh.
Vegemite has been an Australian icon, an icon that has represented the ‘Australian identity’ as effectively as a kangaroo. Vegemite has been a part of Australian heritage for more
test whatever it's a bad effect or not. So when it used on humans, we
3. We endeavor to be dedicated, disciplined and loyal, providing consistent value and great service to all the clients.
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
Will it stand changing trends caused by both external and internal factors? Having answers to these questions is vital for the determination of the market potential. The Internet is a great source of gathering secondary data. Shopping sites and social networking sites allow easy access to shopping trends and wants of the
It might be one reason for the rapid growth of online shopping.