Public Relations Reflection

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Recommended: Relevance of ethics and values in business

Public relations is a very complex practice that utilizes many fields in social sciences and humanities. The multidisciplinary application used by public relations practitioners helps them further understand the people to which they are trying to relay their company’s message to. In my opinion, it is very smart to incorporate research from fields like sociology, psychology, and political science. Without the advancements of these fields public relations would not be as effective as it is today. Public relations practitioners use theories from other disciplines like sociology and psychology, which aids in understanding how people respond to forms of mass and strategic communication. I think it is important for company’s to make smart public …show more content…

My duties as an effective communicator could be compromised due to biases I may have. The textbook emphasizes the importance of the ethical tone top management sets. Although public relations practitioners can help give a company a “conscious,” they can not dictate the behavior of their employers. I find this frightening, because I could be an advocate and spokesperson for a set of values that I may not believe in. I do not doubt my abilities to complete the job presented to me, but the most effective strategic communication comes from people who are passionate and persuasive about their …show more content…

Newsom was known for being an expert in a crisis or scandal situation. ENCO managed many large corporations, like Ford, as a counselor in public relations. According to Encyclopedia Brittanica, Newsom deeply resented dealing with the press in and this was not in his job description. Our textbook explains how Newsom employed four principles of persuasion, which suggest the client should try to use a personal appeal to gain favor with the public. These four principles are: identification, suggestion of action, familiarity and trust, and clarity. Newson emphasized that it is important to relate the idea back to the interest of the public when employing his principles. If people believe the information presented will have a direct impact on their lives and a convenient solution is presented, they can be persuaded to act in the corporation’s

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