Public Relations Case Study

1595 Words4 Pages
bulb-icon

Recommended: Role of public relations functions in business communication

PUBLIC RELATIONS 1 WHAT IS PULIC RELATIONS? 1.1 PR = EFFECTIVE COMMUNICATION What is public relations? PRIA (2014) defined that it is the process to build, maintain and reinforce mutual understanding between an organization or individual and its publics by the designed, planned and sustained effort. Also, it can be understood as a practice of managing the flow of information between an organization or individual and the public.(Grunig& Hunt 1984) However, these two definitions cannot fully describe the term of “public relations”. A long-standing CIPR definition mention a concept of “goodwill”.(Oliver 2009, p. 11) It implies that PR not only refers to publics’ awareness of the information about an organization or individual, but also highly …show more content…

Any progress starts when a case hands to a team. First of all, the team leader has responsibility to communicate with their clients. Meanwhile, the rest of this team usually begin to do the case analysis and data collection. Secondly, the team will come together and do a brainstorming that exactly based on the requirements of their client. After that, a designed plan will come out, any member will be distributed to response for different parts of this plan. Team members will have tasks to prepare materials (articles, brochures, videos, exhibition stands, slide presentation) and press releases, or to communicate with relevant parties (media, journalists, hotels, governments and other useful contacts), or to organize events (press briefings, conference, exhibitions, tours), or to initiating public relations campaigns. (University of Kent 2012) Based on my experience, it has to say that workload of a Public Relations Professional is not low. How high it is? Honestly, it depends on which kind of service you are doing. Generally, new media, online and digital activities would be slightly easier. Offline activities, however, would be very tough. Or sometimes, if your team receive a crisis management case, it would be the hell. Thus, who are Public Relations Professionals, what they look

Show More
Related

  • Case Study: Situation Assessment

    1108 Words  | 3 Pages

    - If all of the options were explored, and patient is given antibiotics and is treated without any pain or suffering than the treatment identifies with the ethnical principles of autonomy, non-maleficence, and veracity. In turn, Mrs. Dawson will be happy with the outcome of the procedure.

    Read More

  • Public Administration Case Study

    802 Words  | 2 Pages

    Woodrow Wilson, after earning his Ph.D. became a political science teacher at a college in Pennsylvania. At that time, public administration was very foreign in America and Wilson felt the need for it to be developed. Woodrow Wilson framed the initial study of public administration in The United States. Additionally, according to Wilson there were many events that took place during that era of the late nineteenth century that forced America to take notice of its need for public administration. “Technological innovations and growing international involvement in the Spanish-American War, combined with increasing participation in a democratic government,”

    Read More

  • Case Study : Getting The Message Across

    933 Words  | 2 Pages

    Case 5.3: Getting the Message (Northouse, 2013) demonstrates an example of situational management. In summary, Ann Calbera is a program manager of a college campus radio station (WCBA). The radio station has a strong pipeline of student workers who value the media experience from working at the station. As a program manager, Ann is well respected, takes great pride in developing relationships with the student workers and allows them to be creative which the students respond positively to leadership style. However, the student workers have a lack of understanding on how their behavior negatively impacts the station and violates FCC rules by which the station is governed by. Even though Ann provides the students with a detailed policy and procedures handout, FCC violations still occur on a regular basis which result in illegal practices and consequences.

    Read More

  • Tylenol Case Study

    1454 Words  | 3 Pages

    The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction

    Read More

  • Customer Service Case Study

    1457 Words  | 3 Pages

    1.1 Explain the value of customer service as a competitive tool Customer service is valued as a competitive tool by many organisations. It gives you the ability to gain customer loyalty while meeting the customer’s expectations. Staff will have the skills and knowledge that will provide a competitive edge. Most organisations are known for the quality of their customer service. This means that they are known for good customer service or poor customer service.

    Read More

  • Managing a Crisis Using Public Relations

    1017 Words  | 3 Pages

    Managing a Crisis Using Public Relations Handling Public Relations for any organization can be very difficult. task in any circumstance - even in simple, non-crisis situations. When a crisis strikes, that's when PR managers really have their work. cut out for them to see. A PR manager must always be prepared for the inevitable crisis to happen because that is when their jobs are really tested by the public and the organization.

    Read More

  • Public Relations Campaign Essay

    1011 Words  | 3 Pages

    Public relations can positively affect the Australian public, and bring forward important issues and the need for attention amongst society, which is why EON’s campaign is classified as public relations.

    Read More

  • Public Administration Case Study

    1101 Words  | 3 Pages

    The current wave of economic revitalization resonates as a wake-up call for governments to come up with appropriate policies and apply them in both private and public administration to be at par with global competition from countries that they have historically shared favorable trade relations. As a result of this awareness, public sectors in these nations have continued to experience periodic policy reforms all aimed at increasing efficiency in the use of public resources as well as reducing prodigality. This paper addresses some of the strategies used in management of public administration that could have potential lingering effects on normal public service activities.

    Read More

  • Defining Public Relations

    1125 Words  | 3 Pages

    What is Public Relations (PR)? PR is difficult to define because it encompasses so many areas and today has developed into a multi-million dollar industry influencing all aspects of our lives (Adams et al, 1999). However, it is important to be able to compare and contrast the various definitions in order to have a complete understanding of what public relations is and how it is used. The public is a large population to consider, making it easier to understand why it is so difficult to define PR. Along with a large population come many perceptions, beliefs, ideas, and opinions, all influences on PR. I define public relations as the act/s used by individuals, corporations, and groups to influence ones opinions and/or decisions about a product, idea, person/s, company/s, etc. and the public. Robert L. Heath defines PR as ‘functions of management/supervisors that foster an organization's ability to strategically listen to, appreciate, and respond to those persons who's mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values (Health, 2007)'.

    Read More

  • Role Of Ethics In Public Relations

    1492 Words  | 3 Pages

    According to Grunig and Hunt (1984), they wrote that ‘public relation is the management of communication between an organisation and its publics’. Harlow (1976) defined public relations in a more elementary level. He mentioned that public relation is ‘a management function which deals with the relations between two or more organisations or public.’ There are many other scholars and practitioners that have produced their own version of PR but it is basically a communication process which uses different strategies to ultimately build beneficial relationships with publics or organisations. These obligations of serving the publics’ interest have caused heated debates amongst many practitioners and scholars over its fundamental values of public relations. It has also become a highly controversial industry as many people have negative stigmas towards public relations. It is obvious that for a long time there exists a negative perception of

    Read More

  • Case Study: Direct Marketing

    719 Words  | 2 Pages

    The term “direct marketing” excludes the "middle man" from promotion, as a company's message is provided directly to a potential customer. (Investopedia, 2010) Direct marketing is an advertising campaign that aims to gain an action (such as an order, a visit to a store or Web site, or a request for further information) from a group of consumers in response specific communication from a marketer. The communication may take many forms such as mail, telemarketing, direct e-mail marketing, and point-of-sale (POS) interactions. (searchcrm.techtarget.com, 2014).

    Read More

  • A Career in Public Relations

    1266 Words  | 3 Pages

    The history of the career field of public relations all started when Julius Caesar hired a team to persuade the citizens that he was doing a good job running the area. Caesar’s influence led to public relations in the Unite States beginning in the 1800’s. Newspapers ran friendly columns to reward advertisers with “free publicity.” Then, in the 20th century, the official job title of “public relations specialist” came into play. Those first public relations specialists were publicity agents and mostly former journalists (Mogel). Now, having a career in public relations most nearly means that a person has the job of creating publicity for a specific brand or person (Lila B. Stair).

    Read More

  • Social Studies Case Study

    1165 Words  | 3 Pages

    The term has been enjoyable, or at least memorable. I remember when we were first asked the question, “What is Social Studies?” I recall thinking at the time Social Studies is the study of everything in the physical world. In some ways that has not changed for me. If anything I would say this semester has brought me more down to Earth on what Social Studies is exactly. Nothing perhaps did that more than the question “Why and How should we teach it?”, the ‘why’ was never a question to me, while the ‘how’ is the one that actually stumps me. The why could be summed up simply with a quote from “Beyond Personally Responsible”, “Schools are the primary vehicle for civic education, where the goal is to ‘help young people acquire and learn to use the skills, knowledge, and attitudes that

    Read More

  • Business Relations: The Role Of Public Relations In Organization

    939 Words  | 2 Pages

    Today, public relations is a complex profession by thousands of thousands of people all the world to practice. Almost all large and small organizations have their own public relations department or they need to outsource their public relations to a company. Public relations practitioners work for schools and universities, companies, governments, professional and trade associations, hospitals, hotels, non-profit charities, and other else more (Grunig, 2001). Therefore, PR is an important department for organizations.

    Read More

  • Functions Of Public Relations

    1082 Words  | 3 Pages

    Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.

    Read More

More about Public Relations Case Study

Open Document