Public Relations

894 Words2 Pages
bulb-icon

Recommended: Strategies in a fast food restaurant

Public Relations

Good public relations is key to the success of any business. A company must strive to make itself stand out in its particular field. The media can be a very effective public relations tool if it is used right.
A twenty first century company is not only going to need the ability to please their customers, but to delight them. In order to accomplish this goal, employees need to understand who the company is, and what it stands for. Not only do they need to understand these values, but an employee needs to be committed to upholding them on an everyday basis. Every employee represents their company individually, and the impression that they give the customer is the perception that the customer will have of the company. This is something that many employees don’t think about, or don’t care about. Many fast food restaurants are good examples of this. These companies are operated in such a manner that their employees don’t have any pride, or satisfaction in what they are doing. If you have been to a fast food restaurant lately, you can see how that reflects in the service that you get.
Another method is to create a distinguished history for a company. This would include how the company was started, who founded it, accomplishments and contributions, and other bits of information that would complement a company.

The...

Show More
Related

  • Trait Theory Of Leadership And Leadership Issues: Chipotle

    1430 Words  | 3 Pages

    Chipotle Mexican Grill is a fast-food chain that faces a variety of human behavior challenges within their organization. One of the main issues Chipotle faces is employee satisfaction. This issue was highlighted in a Fast Company article written by Adele Peters which stated, “The company’s employees aren’t always satisfied: A group of nearly 10,000 workers sued in 2016, saying Chipotle had forced them to work off the clock, and another group sued in June 2017 arguing they were owed overtime pay” (Peters). A second major issue discovered while researching Chipotle was leadership or management problems. After reading over fifty employee reviews on glassdoor, a public website where current and former employees assess businesses,

    Read More

  • Executive Summary

    1621 Words  | 4 Pages

    for an existing business, historical information is also included. The business background provides the reader with information

    Read More

  • Liberal Democracy

    2836 Words  | 6 Pages

    We now live in a liberal democracy were public opinion influences political action. So as public opinion has sustained an influential presence within politics we have now seen the emergence of public relations within politics. According to Moloney public relations is “the discipline which looks after reputation, with the aim of earning the understanding, support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain good will and mutual understanding between organisations and its publics” (Moloney, 2:2006). In relation to politics public relations is about maintaining a positive relationship with the public. Public relations main concern in relation to politics would be the reputation and image...

    Read More

  • Case Study Of Trader Joe's

    909 Words  | 2 Pages

    Employee satisfaction is often founded on several need–based theories, such as Maslow’s hierarchy of needs theory, which in this case involves employee needs fulfillment to motivate good behavior (Mofoluwake & Oluremi, 2013). The first approach that Trader Joe’s has utilized to promote a positive work environment in order to increase job satisfaction and performance is the creation of the vacation themed work environment. This provides the employees with an opportunity to experience the cozy and intimate environment associated with vacations. In fact, Schermerhorn (2012) states that this approach provides employees with the freedom to be themselves, as well as nurture employee loyalty.

    Read More

  • Whole Foods Market Essay

    961 Words  | 2 Pages

    One of main concept is about utilizing motivation. Whole Food Market, Inc. knows well about how to motivate their employees and make them be productive. It is not just simply provide gain sharing program and different rewards, but takes care of every employee to let them feel that they are giving same opportunities and are treating equally. For example, the CEO of Whole Foods, John Mackey claims that he desired to create a “positive, productive, and enjoyable work environment.” With that being said, the company really focuses on employees’ satisfaction of working in whole Foods. This could be really essential because only when employees are happy with their work, they would like to produce more, and with that motivation of working more, it will bring the company much more profits. Besides that, Whole Foods follows the mission of interdependence, which means all the employees are encouraged to believe and help each other as well as rely on each other. Instead of one employee “controls” or “demands” another employee, they are giving more power to do what they need to get done and they are given fully recognition, because the company believe every employee is valuable and should be given the same opportunity to accomplish the working task. Given employees recognition also apply to Herzberg’ two-factor concept, which says the recognition for workers can motivate them to be productive because they know they are worthy to finish their jobs, and their achievements are noticed by the company. Meanwhile, Whole Food Company also provides incentive program and rewards for all the employees. Each of stores will receive a comparative data on how other teams perform in their job, and it will come out as a finical report so that the entire employee can see. This action will highly improve employee’s motivations, because when there is competition and rewards, people usually want

    Read More

  • Improving Attitudes in a Recession

    631 Words  | 2 Pages

    Improving employee attitude during turbulent times is a challenge for any corporation. Managers need to consider, at all levels, what is truly the most important piece to the continuance of the company. The driving force of success is employee commitment and motivation. As stated in the book Help them grow or watch them go, “even during challenging times your best and brightest have options (Kaye &Giulioni, P 9)” Bain & Company, Home Depot and Best Buy had positive outlooks by using a few of Schwartz’s ten values. Leaders use positive employee behavior to negotiate uncertainty. Communicating with employees to bridge the gap between personal response to information and an institutions collective understanding organizational norms. These norms may include placing the organizations needs for success higher than ones desire to maintain status quo.

    Read More

  • Bubba Gump’s Employee Retention Strategy

    1223 Words  | 3 Pages

    The United States is nation dependent on restaurant industry, over the past 60 years the allocation of the family food dollar toward restaurants has grown from 25% in 1955 to 47% in 2012. Bubba Gump, a young restaurant company (founded in 1996), leveraged a brand based on the Forrest Gump movie (1994). Scott Barnett, President and CEO knew his brand would gain immediate recognition. In the highly competitive hospitality industry all restaurants are looking for the competitive advantage, capturing as much of the food dollar expense. In 2001, Mr. Barnett fully understood that most new brands must differentiate themselves from similar concepts by quality food, excellent customer service and consistency across all units. (Case study: Bubba Gump Shrimp Co. 2007) He facilitated a program centered on a “culture of care and concern for people”. It the late 1990’s, Bubba Gump was facing a management retention issue and was positioned for aggressive growth. The combination did not align. We will diagnose and provide an aligning strategy for reducing management and employee turnover, as well, specify career paths for management, empowering Bubba Gump Growth.

    Read More

  • Tylenol Case Study

    1454 Words  | 3 Pages

    The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction

    Read More

  • Power of Media in Modern World

    1033 Words  | 3 Pages

    Media is the most powerful sector of an economy. It is a tool to maintain a balanced society which is characterized by well informed people, effective democracy and social justice. In fact, media has unparallel influence on all aspects of human life in modern times.

    Read More

  • Strategic Management of Public Relations

    1159 Words  | 3 Pages

    Q1. Grunig and Repper (1992) proposed a model of strategic management of public relations. Sung (2004) commented that the model emphasizes Public relations has a significant role in the process of an organization’s strategic management by identifying stakeholders, publics, and issues around the consequences facing the organization.

    Read More

  • Lincoln Electric Company Case Study

    1077 Words  | 3 Pages

    Lincoln Electric Company is a great example of how a successful organization creates successful employee satisfaction. Company founders are the key stakeholders in making the organizational culture a success. They are the leaders with the vision of how they want to promote their company and they have to present the values to their employees so that the employees also do understand that the success of an organization is a success for themselves. It was not an easy task for Lincoln Electric Company to plant the foundation of organizational culture. There were many obstacles that Lincoln Electric Company had to overcome to succeed.

    Read More

  • A Career in Public Relations

    1266 Words  | 3 Pages

    Furthermore, a public relations career is much more closely grouped with media relations these days than journalism. In the book, Making it in Public Relations: An Insider’s Guide, it is said that Media relations is the most dominant function of public relations. Its basic role is the origination of press information and the handling of requests from the media about a specialist’s subjects and activities. After all, the main goal of specialists is to present a positive public image of their client to the public (Mogel). The possible types of clients and fields vary wildly from each other. Some specialists can work in public relations consulting firms and hold campaigns for many clients. Other specialists can work in the advertising departments of major brands and w...

    Read More

  • Essay On Social Media And Public Relations

    1192 Words  | 3 Pages

    Public Relations has acknowledged public involvement as the most essential factor of the practice since its creation. However, the means and methods of reaching the public remained significantly limited until recently. Over the last decade, public relations has welcomed the use of varied tools, including new media, to further their reach and cultivate relationships with its publics. The term “new media” encompasses a variety of non-traditional methods including social media. Social media has become a significant catalyst in the communication sector of public relations. The pairing of social media and public relations has helped create new opportunities for brands through two-way communication, social case study campaigns, and social sharing.

    Read More

  • Business Relations: The Role Of Public Relations In Organization

    939 Words  | 2 Pages

    Today, public relations is a complex profession by thousands of thousands of people all the world to practice. Almost all large and small organizations have their own public relations department or they need to outsource their public relations to a company. Public relations practitioners work for schools and universities, companies, governments, professional and trade associations, hospitals, hotels, non-profit charities, and other else more (Grunig, 2001). Therefore, PR is an important department for organizations.

    Read More

  • Functions Of Public Relations

    1082 Words  | 3 Pages

    Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.

    Read More

More about Public Relations

Open Document