Promoting a Package For a Newly Formed Company
My objective is to promote a package for a newly formed company. I
will be producing a handbags company, which will be called 'Noble &
Wild'. What inspired me to choose a handbag company was actually my
father. This is because he used to have a business in that trade. My
company will be world-wide, which will attract the young female group
aged between 18-30, as the bags produced will be used as a fashion
accessory.
I will produce designs for:
Ø A logo for the company
Ø A suitable business card
Ø A appropriate letter head
Ø A introductory leaflet to show the client what services the company
offers
Logo research
[IMAGE]This logo has not got a border around it, but it still looks
Neatly presented. There is a bright colour used for the
Font, which catches your attention. Aswell as a name
Used there is also an image included in the logo. I
Personally do not like the colour used for the font, as it
Is too bright.
[IMAGE]
This logo has a very dark background. The font used in this logo is
curved and really thin. It is a really basic colour, which contrasts
well with the background. It is neatly presented. I like the idea of
the border around the logo, which keeps the name of the company in
place.
[IMAGE]This logo is completely different from the other logos
that I have chosen. There is different size fonts used
which immediately attracts your view. The colours
used are basic and plain, but it still makes the logo
stand out due to the font. There is no border around
the logo to keep it in place, which makes the logo
look free.
[IMAGE]
This logo is very bright. There are three colours used
which are: red, white and yellow. The logo has a border
which makes the logo stay together. Aswell as the
Brand recognition is important for both companies. Coca Cola uses white text on a red background, with the font being classical and the wording being quite bold. Using red symbolises love and loyalty, something that the corporation obviously wants in order for people to buy the product again and again. Benetton for their logo uses a dark green box, with the words 'THE UNITED COLORS OF BENETTON' in white text inside. This is the logo that is invariably placed in all of Toscani's work. The look of the logo is very modern and fashionable to reflect the style of the clothing they sell. Green also represents 'go', which is not unlike a traffic light that indicates that you respond to signals that the poster is showing. In the handcuff poster, the logo is in the top-right corner, and in terms of narrative flow, would be seen second after seeing the handcuffs and the linked hands. In the coca cola poster, it would be seen first because it is a t the top and in the centre.
Attractive Appeal & Get Attention– Here you can be as innovative, artistic and creative as you want, within the limits of compliance laws, of course. Create a theme with pictures and colors that take positioning into account. For example, if you want your product to be perceived as jovial and festive, then you'll want to think about using bright colors and images of people laughing or smiling, perhaps. Your goal is to get your consumers to not only notice your product, but to also trigger positive emotions of trust and loyalty. You want to think outside of the box and see if you can come up with unique and interesting ways to catch attention. Study some of your competitors, especially the ones that are thriving. What kind of packaging are they using? Test out some of their products, and note down your feelings. Look at products that you use and love. What drew you to the packaging? A good example of great product packaging is Magnum Ice Cream. The white chocolate flavor comes in black and gold packaging, radiating emotions of prestige, stability and power – all that from just ice
I am one of the two graphic designers in the company that creates different marketing materials, such as newspaper ads and gift certificates. These ads and gift
Branding is a critical component to a customer’s purchasing decision. These days, customer complaints and opinions are online and viewable through a simple search, on either Google or social networks, such as face book, instagram, what’s up and twitter. There is no hiding anymore; transparency and authenticity are the only means to survive and thrive in this new digital kingdom.
... look out for high profile contacts and good image building activities especially due to the on going outsourcing concern. As community theatre boards include executive level staff these consulting companies could get high visibility and a sophisticated image by pairing up with something as ?cultured? as theatre. These companies can be requested by the boards of community theaters to sponsor the building and maintenance of the theatre websites in exchange for good PR and contacts.
To the Marketing Manager Introduction The pet food market has experienced steady growth for years and despite a slight decline in pet ownership, pet food sales have increased. This is especially true for cat food sales, which reflects the fact that cats are outpacing dogs slowly but steady. As the trend is going towards pets being treated as a part of the family, they deserve food that is equal in the way to human dishes. These and other factors are the foundation of our report on entering the promising cat food market. Main The current cat food market is dominated by 2 multinational players, namely Mars (Masterfoods) with a share of 40% of the market and Nestlè (Friskies UK) with 41 %.
Youth, timeless beauty and the pursuit of perfection seem to be on the forefront of everyone’s agenda. From television portraying reality shows such as “Extreme Makeover” and fictional dramas such as “Nip and Tuck”, it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise,
As an idea digital images and prints could be used specially on the boxes that carry the product. Futuristic themes that would suit the brand purpose and portray the style aspect. Or a chance for customers to customize their own packaging of the product based on their choice.
Marketers assert to develop branding and packaging strategies that signify the brand’s products in a way that establishes lasting impressions in consumers’ thoughts. Because brands distinguish the many product offerings in the marketplace, brands help consumers choose between product offerings. When branding and packaging strategies clearly illustrate worthy product expectations, and products remain true to branding messages, positive consumer perceptions ensue, and brand value is strengthened.
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.
Promotion. Finally comes promotion - informing the customer on the qualities and advantages of the product so that the potential buyer learns about the product, prefers it to those of the competitors, and has an opportunity to buy it at some place.
My task is to find out about the steps it takes to launch a new
Hyperdyne is an established in 1995 the company has flourished into a 1 billion dollar a year company
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
The product researcher has study is Keropok Losong (frozen) and the suggested promotional method is packaging design. The researcher will only focus on elements of packaging design specifically on visual elements. Other promotional method such as signage, or advertising (billboard, mess print, posters) will not be methoded for this study. The researcher will only focus on the elements of packaging design design as reported by newspaper article, interview and observation. The researcher will not focus on any Keropok Losong brand but in term of design in design development process in chapter four, the researcher will suggest a random name for the Keropok Losong brand and product.this is due to the issue regarding Keropok Losong in Terengganu which many products uses the same