Promote Awareness Campaign on Obesity among Malaysians

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Do you consider yourself as an obese? Do you know that if yours calculated Body Mass Index (BMI) is 30kg/m2 and above it is consider as an obese? Body Mass Index (BMI) is a measure of weight for height (Must & Anderson, 2006. p.590-594). The obesity problem is on the rise among Malaysians nowadays. Malaysian is one of the fattest countries in South-East Asia. The Malaysians population intake of energy in fats and sugar was increase by the statistics that can be obtaining from several Ministries for the last two decades. This is occurs due to the rising of fast food and the ‘westernization of global eating habit (Ismail et al, 2002, p.204). Several ways need to be taken to overcome the obesity among Malaysians. Obesity among Malaysians can be overcome by promoting awareness campaign through the social media, interactive program and education.
World Health Organization defines obesity as abnormal or excessive fat accumulation that can cause risk to (Overweight and Obesity Fact Sheet, 2011). Obesity is the fifth leading risk for global deaths. WHO stated that at least 2.8 million adults are dying due to the obesity. Obesity is linked to more death than underweight. The fundamental cause of obesity is an energy imbalance between the calories eaten and the calories used. According to a report by UK-based poverty and disaster relief group ranked Oxfam International, Malaysia is ranked 44th out of list of 125 countries globally while WHO ranked Malaysia as sixth highest obesity rate on 2010. World Anti-obesity day is on November 26 as part of an annual campaign to increase awareness worldwide on obesity.
One of the effective ways to promote the awareness campaign among Malaysians is through the social media. The reason why the social...

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... Obesity Fact Sheet. Department of Sustainable Development and Healthy Environment.
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