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Importanceof logistics management
Scope and importance of logistics
Importanceof logistics management
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Many organizations currently utilize production plan strategies in an effort to win the future market which has promising outcomes due to the high rate of demand on the consumer goods and services. With a clear understanding of the good marketing plan strategies the business owners are able to come up with good proposals concerning the future projects and through proper follow up and consultation the plan ends up making high profits for the organization. The production plan strategies come in different formats and it is the responsibility of the organization to choose the best format which suites their product and expectations. The benefits of the production plan strategy have also been highlighted in the essay.
Production planning strategy
All activities in our daily life occur according to a certain plan. Production planning involves making prior decisions on how to carry out a certain strategy in a business which involves: the material to produce, the period of production, and the exact location to carry out the production process. A well designed plan with good understanding of the future outcomes helps to avoid failure due to uncertainties. Production planning aims at looking ahead and estimating the type of resources required in an organization and then coming up with the proper arrangements which enables attainment of the set production targets in the proposed plan (MBA Knowledge Base, 2011). Production planning strategy therefore involves coming up with ways and means of achieving the above objectives. To implement the plan, the organizing group has to be equipped with the information on the complete data of the product which includes; the expected operations, market research, and the methodology to be put in place. T...
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...e key success to a business venture since it gives the direction on how to execute the business activities well and compete in the international markets (BDC, 2011).
References List
BDC. (2011). What Makes a good Production Plan. Retrieved from:
http://www.bdc.ca/en/advice_centre/articles/Pages/production_planning_plan.aspx
Dickersbach, T. (2009). Supply Chain Management with APO: Using Production Planning
Strategy. New York: Springer-Verlag Berlin Heidelberg. p 85
MBA Knowledge Base. (2011). Production planning – Definition. MBA Knowledge Base.
Retrieved from: http://www.mbaknol.com/operations-management/production-planning-definition-objectives-and-levels/
Vollmann, Thomas E., William L. Berry, Clay D. Whybark, and F. Robert Jacobs. (2005).
Manufacturing Planning and Control for Supply Chain Management. New York: Irwin McGraw-Hill. 5th ed.
(Yoder-Wise, 2015) During the process of planning you need to assess your internal and external environment, identify any opportunities and threats. Then you want to create your plan and identify your goals and objectives, implement the plan and lastly you evaluate and make any necessary changes. In strategic marketing, you want to identify your target market and research it. When planning you identify your strategies and objectives you identify what services you will provide and at what cost an how you’re going to market your plan. You can evaluate by getting feedback from consumers through different
The co-operating business recently failed to maintain its reputation, thus the business tries to making and implanting a new marketing plan. This marketing plan contains its objectives, situational analysis, target market, market segmentation, marketing strategy and marketing mix, implementation and control. First it find its objectives which the business is, and which it want to be. Then it find the strength, opportunities and weakness and thread then represent the target market and customer and define the market segmentation. Then it formulate it strategy to capture the target market. Lastly it described the implementation and control procedures.
Malcolm McDonald, Hugh Wilson (2011) Marketing Plans: How to Prepare Them, How to Use Them John Wiley & Sons
Strategic planning directs every movement in a business and is very essential to business performance (London 2002, pp.26-33). The strategic plan and operational plan are extracted from Best Buy Form 10K to better clarify the current situation and future direction of Best Buy.
Facing to more complex business environment, systematically marketing plans are important to organizations in terms of maintaining a high level of operating efficiency and achieving goals fully. According to Sally and John (1996:3), marketing plans are “the written document or blueprint for implementing and controlling an organization’s marketing activities related to a particular marketing strategy” (Sally, D., Lyndon S., & John, B., 1996: 3). A successful marketing plan is able to improve organizations’ profits and growth, uses in objective setting and monitors results (Subash Jain, Michael D. Clemes, Gregory Brush, 2008: 5)
... need for this one human interaction with the system is what makes it vulnerable to errors and redundancy and the need to get it right is paramount. So the production plan is created bases on the sales order and this is shared with purchasing so that any unavailable material can be ordered. This shows how the MRP links the production with purchasing as well as accounting. Using this information links and sharing properly in the ERP can result in significant cost savings because companies are beginning to see its SCM as part of a larger process than just customers and suppliers.
A marketer doesn’t just have a plan. Marketers now open up to a wider strategic plan and it’s based on steps that balance out what the market is offering consumers. These marketers must analyze their production with these steps, then make a portfolio of the growth and even their down falls therefore this keeps these marketers to continuously innovate and create even a greater amount of value for their customers. Marketing management functions are discussed along with the marketing mix and strategy.
Operational planning is what drives strategic planning goals to a success. On a day to day basis, operational plans are being communicated and decisions are being made. Operational planning is important because it leads to the goals and visions of the organization and by doing that, operational plans must be made daily to keep the organization competitive in the market. Friend & Zehle (2004) discuss operational plans central to the allocation of resources, it uses inputs to scale operations in order to deliver information about all stages of the primary value chain activies and the support of those activities. Without operational plans, an organization would have no way to reach its goals that were set. The market is changing constantly and operational plans help keep organizations making effective
A marketing plan helps to focus your company on the vital activity of growing the business. It provides the framework on which to build new
Once plans have been developed, an organization must address how management will be accomplishing be those plans. This involves operational plans that must flow from strategy; specify resource, time issues, and commitment of human resources. Operational plans at the lower - levels of the organization, have a shorter time horizon, and are narrower in scope (Bateman, Snell 2003 p.113). A good example of this is Wal-Mart's main strategic goal. It is to provide quality merchandise at an affordable low cost to consumers. Its operational goals focus on efficient logistics requiring technology and inventory management systems to help reduce costs so it can be passed on to the customer. Operational plans are derived from a tactical plan and are aimed at achieving one or more operational goals (Bateman, Snell 2003 p.113).
“Marketing plan designs specific action programs that implement the desired strategy” (Walter & Dana, 2007,pp. 50). This marketing plan will look after the company’s vision, mission and values. Then, it will go on to the situation analysis where in it will discuss the competitiveness of the company among the others using the SWOT, PESTEL and Porter’s analysis. Next, it will move on to the objective of the company that will be presented and it will go on to the marketing mix strategies that need to be applied by the company in order to achieve the desired outcomes. Finally, it will present the budget to complete the effectiveness
A marketer doesn’t just have a plan. Marketers have now opened up to a wider strategic plan and it’s based on steps that balance out what the market is offering consumers. These marketers must analyze their production with these steps, then make a portfolio of the growth and even their down falls, therefore this keeps these marketers to continuously innovate and create even a greater amount of value for their customers. Marketing management functions are discussed along with the marketing mix and strategy.
In this essay, the venture project “Yumm” company will be taken as an example to discuss through the three Cs structure in order to define the role of marketing strategy and planning in a business. A conclusion will be drawn at the end.
Today, Americans are faced with the increasing change of technology in our everyday life. Sometimes the change happens and we do not realize how it affects our lives. I think it is always a good idea to talk to someone that is older than yourself, like your grandparents to remind you of the times in their younger years. Hopefully, that will open your eyes to the changes we face in this generation and the generation to come. In this chapter, the author explores the relationship of changing technology to changes in both the environment and social institutions.
To plan is to create an outline of a businesses organisational objectives or aims, as well as how to achieve those aims and should be a framework of what needs to be completed when and how to achieve it, (Robbins, S, Decenzo, D, Coulter, M&Woods, M, 2014). Ensuring that businesses or organisations have a formal business plan is important because a good plan reduces a manager’s uncertainty in change, details how to manage or how to respond to change and reduces inefficient activities thus ensuring confident control and productivity, (Robbins, S, et al., 2014). By formally planning, a manager is limiting the chance of failure, thus without planning you cannot succeed. When there is a succinct plan in place, members of an organisation are all working towards set goals and are able to coordinate their activities to achieve these goals. A lack of planning can lead to an organisation’s members working in opposite directions and this keeps the organisation from reaching its goals (Robbins, S, et al.,...