Product and Competitve Environment for Miller Brewing Company

Product and Competitive Environment

Miller Brewing Company is an American beer brewing company founded in 1855. It is owned by SABmiller, which is the second largest brewer in the world behind Anheuser-Busch. The company is most famous for its Miller brand beer, and its varieties. The most popular one is Miller Lite, followed by Miller Genuine Draft, Miller 64, and Miller High Life. In addition to these four popular ones they have ten different more beers. The company currently has seven main brewing locations around the United States. These locations are: Milwaukee, Wisconsin (which also serves as its headquarters); Albany, Georgia; Irwindale, California; Fort Worth, Texas; Eden, North Carolina; Trenton, Ohio; and Chippewa Falls, Wisconsin. The company has been operating successfully for over 150 years now, and is considered to be one of the “big” beer companies in the United States. The competitiveness of the beer market is very similar to the soft drink market, as there are many options and brands to choose from, but the products all go for the same general type of taste. The biggest main competitors for Miller are the other “big” brewing companies, they are the ones that possess the power and size to produce large amounts of products, as opposed to the smaller, but growing craft brew market. The main competition is:

1. Anheuser-Busch – The world’s largest brewing company, responsible for the Budweiser and Bud Light brands, they have been around for about the same amount of time as Miller has.

2. Coors Brewing Company – The company responsibly for Coors light, however in 2008 Miller and Coors merged and formed MillerCoors.

3. D. G. Yuengling & Son – This is America’s oldest brewing company that sells Yuengling and Yuengling Li...

... middle of paper ...

...is how to keep the steam that initial release brought and keep the training moving full speed.

By looking at some of these topics and figuring out a plan for the future, Miller can start looking forward to long term success for the particular product, and even into future products that expand upon the one released. The more often they have to restock store shelves is a good thing. The increased revenues brought to the company effects everyone involved too, the people directly involved in the product could potentially look at bonuses and more.

Conclusion

With the Hispanic sector continuing to grow, Miller needs a successful gameplan to gain them as loyal customers. The sheer amount of them can keep a company relavent. In an industry with so much compeition and brand loyalty, it is crucial to differientate yourself from the other brewers in order to gain customers.