Product Life Cycle Case Study

The products life cycle consist of four stages namely, the introduction stage where the product is still new in the market and few people know about it as it has just been introduced into the market; the growth stage where the product experiences a rapid growth because people are taking it at an increasing rate; the maturity stage, also known as the boom stage, where the product is popular and is bought at a constant rate; finally, the rescission stage where the product consumption reduces because people have started shifting to other new products in the market. In the product life cycle, the product is in the introduction stage. Since it has just been introduced into the market and people do not know much about it. Though the product is still in the introduction stage, it is easy to pronounce and spell. It is descriptive in that it shows some of its features and communicates its benefits as well. The name can be distinguished from the rest of the products easily.
Concerning the positioning statement of the new product,

Public relations will determine the kind of image portrayed to the consumers. A PR program itself is usually not efficient for the promotion of the new product. This is because it is programmed to handle some situations in a particular manner and cannot be flexible to handle situations that it is not programmed to handle. The firm should practice all kinds of sales activities inclusive of personal selling and internet selling so as to increase its overall sales. Involving sales personnel is not a waste of resources. In fact, it widens the sales to areas where there are non-existing customers. The sales force is compensated through the introduction of allowances. Some of the sales promotion activities can be achieved through activation. Through this, the company will be able to create awareness to the unreachable areas such as the remote areas where a number of customers