In the commercial world, entrepreneurs make a great effort to find the formula for product success. Research and development departments strive to create the best invention, and marketing departments do its best to devise thorough strategies. In order to pursue a huge commercial success, they vary and adjust factors such as functionality, pricing, advertisement, after-sales service, etc. In fact, a certain number of studies have suggested how good-looking appearance can enhance profitability. This essay is going to argue that well-designed appearance of a product is a vital condition to attain a huge commercial success. Aesthetic pleasure may be a highlight of the first impression on a commodity, and can attract them to acquire the good in impulse. Appearance is the first information about a commodity possessed by users, so a customer would prefer a good-looking merchandise more. Studies have found that visual properties affect the consumer’s choice in the ways of attention drawing, symbolization, categorization, etc. which determine shoppers’ first impression (Creusen & Schoormans, 2005). For quantitative data, some studies found that about a quarter of perceived product’s functional values are derived from a product’s appearance …show more content…
It takes part in portraying the first impression to consumers in impulse purchase, and fundamentally is a condition of profitable ostentatious consumption. Besides psychological effect, product’s aesthetic may add value and enhance the effectiveness of products, especially in creative industry. Although customer attrition may emerge in extremely useless products, a strong association between ostentatious consumption and brand loyalty was proven. Plus, on the other side, visual experience may be the last straw to grasp for some poor commodities. For an ambitious company to enhance its competitiveness, modification on products’ appearance may be a good
Have you ever thought how much research and effort a company has done to make their product appeal to you? A company will conduct surveys, record human responses to specific images, and adhere to government regulations not to mention all the different designs produced, just so that you will want to buy their product over their competitors. In Thomas Hine’s essay, What’s in a Package, Hine discusses the great length the response that a consumer should have when looking at a product’s packaging, the importance of manufactures’ marketing campaign, the importance of packages depending on the culture, then finally to why designs will change over time.
One of the key elements of marketing is the ability to predict consumer behavior. Marketers understand that consumers behave in predictable ways. In this regard, many businesses use physical design to influence the behavior of their potential consumers. It is important to note that this approach is not limited to physical stores. Online marketers also use the same principles in web design to influence the behavior of consumers. This paper explores how Sport Chek uses the physical design of its premises to influence the behavior of its customers. The goal of the paper is to identify how Sport Chek uses its internal and externa...
Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.
The Target Corporation prides itself on their department store roots with a constant obligation to great prices and stylish originality. The main focus of every Target store is the customer, whom the corporation refers to as a "guest", making them feel more personal. Each guest can expect to walk into a clean, organized, and easy to navigate store with "high quality, stylishly designed items plus all the essentials for his or her life".1 The company also has a significant focus on design. The company employs a "design for all" strategy that says great design is for everyone to enjoy, everyday. The product designers know how to create products you will "love to live with and low prices you can't live without".1 The commitment to design has become a key technique of attracting and keeping their shoppers coming back.
Although today’s trends are evolving, marketing tactics are rolling back into a simpler style— minimalism. The understated art form was first expressed in New York, through paintings and large sculptures as a rebellion against artists’ expectations, such as a plethora of colors and an outburst in emotion. Hence, the controversial matter of large, symmetric, and bland sculptures composed of industrial supplies was scrutinized by the art community. But with gradual appeal to the masses and normalized inclusion in other art forms, the condescending undertones paired with minimalism has gone away. Today, minimalism is applied to fashion, plays, products, and lifestyles. However, the most prominent area affected by minimalism is the advertising
One of the differentiation strategies used by BMW is the creation of auto products that consumers can emotionally relate to. In building the BMW brand, the company has succeeded in positioning its products as prestigious or luxurious. Therefore, most consumers want to own a BMW car solely for the prestige it gives them. BMW products are not only purchased due to their usability or functionality but for the status they give the owner. Subsequently, when a person buys a BMW product, they are emotionally attached not just to the car but to the brand as a whole. This has created increased brand loyalty in BMW growing its customer base as more people search for the status associated with the company’s products.
Photography advertising has brought a major concept in the consumerism of goods and the representation of different forms of popular cultures. The output photography in advertising has been a major interest to the media and culture studies, but it needs a set of their goals especially in the presentation and dramatisation of pictures. Just as Watkins shares his ideas on the issue, the primary goal of advertisers should be based on the level of understanding that consumers have on several adverts. Research based on consumer related feedback on the illusions created by advertisements therefore needs to be developed.
Competition encourages a manufacturer to improve his products continually, and to offer a good service. In fact, competitive equipment constitutes one of the greatest external influences, which affect the cost, function, and appearance of a new design to a considerable extent. From the customer’s point of view, a new product must offer deci...
Desire the display should create an impression of desirable to the customer, promoting the product & its brand.
L, S., Jr, S., Omar, M., Wahid, N., Ismail, I. and Harun, A. (2016). THE EFFECT OF BRAND IMAGE ON OVERALL SATISFACTION AND LOYALTY INTENTION IN THE CONTEXT OF COLOR COSMETIC. Asian Academy of Management Journal, [online] 12(1), pp.83-107. Available at: http://web.usm.my/aamj/12.1.2007/aamj%2012-1-6.pdf [Accessed 13 Dec. 2016].
The shifting of the consumer’s taste of simple products to high quality branded products is not sudden. It grew out in the middle of the 20th century and the companies selling various products needed a new way to differentiate their products from the others giving it a unique identity.
Marketing and branding, two of the most common used words in the contemporary world, is closely linked to each other without doubts, but the importance of branding to successful marketing is enquired to measure in term of the question. In fact, various people have different ideas on marketing and branding. For most of people, or customers, the two are normally combined in their minds or even equal to each other. For example, people could raise Apple as the answer for both questions of "what is good branding" and "what is successful marketing". In fact, they are two separate topics on academic, and branding is just one of the numerous marketing activities apparently. However, the perception of consumers might be a good guide to answer the question.
Brand offers superior quality of the service to the customer’s expectation and satisfaction. Furthermore, people are much attached to the branded products, as majority of the people purchase the branded products with the belief that brands show their status and life style in the society. And also because they believe that they are purchasing quality when purchasing branded product. As duration of stay creates impact of brand on consumer behaviour, so verification of brand image, brand loyalty and personality should be considered as the significant factors in this regard. It can also be said that there is need to improve the product of a particular brand so that the impact of brand on consumer behaviour is more effective in comparison to the existing scenario. The study also reflects that the product features are very essential for consumers. Advertising plays a very important role in achieving growth for any product or brand. The right media for advertising products and services should be chosen to gain customer attention.
There are many elements affecting to the success of a launching. The basic factor is to develop product that satisfies consumers’ demands and maintain the brand promise. However, consumers are not only looking for the quality of product but also concerning about the price, the promotion and so on.
The first thing that advertisements try to achieve is to capture costumers’ attention. When an ad fails to do this than it is not a successful ad. Advertisement fa...