Product Appearance Is A Successful Formula For Product Success

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In the commercial world, entrepreneurs make a great effort to find the formula for product success. Research and development departments strive to create the best invention, and marketing departments do its best to devise thorough strategies. In order to pursue a huge commercial success, they vary and adjust factors such as functionality, pricing, advertisement, after-sales service, etc. In fact, a certain number of studies have suggested how good-looking appearance can enhance profitability. This essay is going to argue that well-designed appearance of a product is a vital condition to attain a huge commercial success. Aesthetic pleasure may be a highlight of the first impression on a commodity, and can attract them to acquire the good in impulse. Appearance is the first information about a commodity possessed by users, so a customer would prefer a good-looking merchandise more. Studies have found that visual properties affect the consumer’s choice in the ways of attention drawing, symbolization, categorization, etc. which determine shoppers’ first impression (Creusen & Schoormans, 2005). For quantitative data, some studies found that about a quarter of perceived product’s functional values are derived from a product’s appearance …show more content…

It takes part in portraying the first impression to consumers in impulse purchase, and fundamentally is a condition of profitable ostentatious consumption. Besides psychological effect, product’s aesthetic may add value and enhance the effectiveness of products, especially in creative industry. Although customer attrition may emerge in extremely useless products, a strong association between ostentatious consumption and brand loyalty was proven. Plus, on the other side, visual experience may be the last straw to grasp for some poor commodities. For an ambitious company to enhance its competitiveness, modification on products’ appearance may be a good

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