Priming Implicit Racism

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Recommended: Katrina and the media coverage

In “Priming Implicit Racism in Television News: Visual and Verbal Limitations on Diversity,” Sonnett, Johnson, and Dolan “highlight an understudied aspect if racism in television news, implicit racial cues found in the contradictions between visual and verbal messages” (328). They aim to discover the racial cues that are associated with black Americans by focusing on the news coverage during Hurricane Katrina. They also conclude by examining the reproduction of racial ideology. The introduction defines two ways of studying and understanding the new form of racism. The first way is by framing. Framing focuses on our understanding of social reality by ideas (328). The other way of understanding that is popular for sociological studies is priming.

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