LO2: Conducting small-scale research, information gathering and data collection to generate knowledge to support the project
P4- Carrying out small-scale research by applying qualitative and quantitative research methods appropriate for meeting project aims and objectives for the chosen scenario.
The Primark is to achieve the development of some ideologies in the organization by getting help from the project. These ideologies include patterning, improving the monetary situation, creating jobs for the staffs and also product acknowledgement. On the other if an organization wants to get success in their aims and objectives, they must need to apply qualitative and quantitative research methods appropriately.
Aims of the research in this project:
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Primark is very sincere to accomplish its responsibilities in whole situation likewise towards its consumers, suppliers and other communicators even the social and biologically.
Human relations board idea: In Primark have the human relations is broadcasting the ideas to other communities. Mostly Human relations is helps to make the extensive growth and advances steps from financially. o What plan used for the profitability and financial sustainability of Primark?
The profitability and financial sustainability depends on organizational assortment that is characterized by characteristic and give notice the human relationship between fellowship and steady or some other side controversy is who complex for whom. Figure: Profitability and financial plan
Source: (Melicher, Rush and Winn, 1976)
In Primark, it’s also like to do the same purpose system staffs have coordinated possibility settled on meritorious suppliers are activated moderately, local communities are well-thought-of and supported by Primark, the company takes its state of affairs social control
Target stores, inc.is a sister company of Dayton Hudson Corporation and started in the year 1962 the same year as two other large retail stores Wal-mart and Kmart. Target has always operated with the motto “ Expect More and Pay Less” target is the third in the big three in U.S. falling behind Wal-Mart and Kmart.a major part of target's success comes from its ability to bundle bargain prices with fashionable name brand merchandise with excellent customer service. Dayton’s department store started looking into Target as a discount chain in the year of 1962 when the company saw a rising in public demand for lower priced merchandise in a family friendly and convenient environment. The name target along with the bulls eye logo were selected for the company's visual impact also to show that target aims at offering
e) Continue to deliver basics to a wide range of brands with exceptional quality and a great value in categories across the stores and online. Also, tailor product offerings to meet customer expectations as well meeting multicultural customer demand.
For the purposes of this paper we will be discussing the boycott effects on Abercrombie & Fitch; a U.S based clothing company. At first we will analyse the concept of boycotting international companies to understand the different choices boycotters make when targeting the guilty company. We will look at the history of the company; it’s beginnings, evolution of concept, failures and successes. An important part of this paper will be assessing the main factors and reasons that led to the boycott. We are going to be analysing the effects of the boycott keeping in mind that although the reasons behind the controversial boycott have taken place a couple of years ago, only in 2013 has the boycott been initiated by several different parties involved. To be able to understand what triggered the boycott to begin we are going to try to understand how it all came about to begin with. There are several concerned parties in the boycott and each have their own agenda and reasoning to boycott the company. To give a more thorough analysis of the initiators of this particular boycott their relation to one another will be discussed in the paper. Another important part of the boycott is the different types of effects that these boycotters have on the company. We will closely study the reasons, the effects, the affected parties, and the path for damage control and reconciliation chosen by Abercrombie & Fitch as well as its results both the negative and the positive. Finally we will discuss the effectiveness of the boycott on the Abercrombie’s internationalization, market strategy, competitiveness, and market activities.
In the report different areas are been discussed and first of all the company analysis has been done and that’s shows that Primark (British food plc.) is one of the UK best-selling clothing store chain that’s profits has been increasing every year. And also the Primark (British food plc.) is all about selling fashionable clothes with cheap rates. There stores number is increasing very rapidly and number of the stores is 256. British food plc. (Primark) is not spending any capital or finance on advertisement and that’s a negative sign for them. The product of British food (Primark) is not up to the mark.
It has employed over 50,000 people around the world. It is easy for people to be aware of Primark since the stores are nearly everywhere. Moreover, Primark provides a diverse range of apparels such as menswear, womenswear, children’s wear, etc. It offers high street quality garments at the rock-bottom prices and quality service to people. It can satisfy most of the customers’ needs due to the variety of products and the reasonable price of merchandise. Furthermore, Primark has a huge number of customer base which lead to the profits of the firm has increased in every year. The company’s revenue in 2015 (5,347 million) is around 3 times more than the revenue in 2007 (1,602 million) (Statista, 2016). This implies Primark has reached the climax currently and not easily to be beaten by other competitors. Another strength of Primark is that the company is one of the member of Ethical Trading Initiative (ETI), which focuses on employees’ rights. It can increase Primark’s reputation if people recognize the firm has showed respect to its
In times of overconsumption shopping is considered today to be a stressful, exhausting and time consuming situation to the postmodern consumer. In order to bring back the interest of the postmodern consumer to visit the store, retail has surrender to Internet by providing all the necessary information on the new trends in social platforms such as Facebook, Instagram, Twitter and main Websites that gives us the opportunity to participate in the new means of consumption by giving us voice as society became dominated by the power of digital information, also allowing us to shop online. The disadvantage of a postmodern society to brands and capitalists is that consumers can now dictate their own methods of consumption therefore opting to avoid a physical shop visit and instead it can be possible to do it at their homes. By understanding the story of branding spaces and its cultural impact I intend to share my ideas on the current social and political situation of retail by using local examples such as the extravagant yet powerful Selfridges flagship store in London by describing their methodologies used for a effective costumer experience in comparison to its competitors, their ethos towards the environment and how it relevant it became for the British economy. In this essay I will also share my opinion (as a costumer) on what could be done for an improvement within brands and how does it affects society moralities and the cultural impact.It can be understood by statement above the importance of an environment that stores should provide to its costumers. Without any excitement factors within the space there will not be any other reason for costumers to spend their money in stores. As well as product quality and set prices, the more ex...
...with a return policy’s. Guarantee to their customers. However customers trust both companies.to support the need for high value, operations must be ensure that their production are high of quality and usually undamaged.
Product as an element of the marketing mix is at the base of Primark 's marketing strategy, as it is meant to attract customers researching those very actual benefits which only Primark products should be able to provide. In this Primark also has to be careful, shall other companies adapt their products to provide similar benefits the targeted customers may chose other companies ' products, so benefits may also comport risks for Primark as those are not very specific.
Few companies create such controversy as Walmart has done with its approach to maintaining low costs for everyday items. People either love Walmart because of this approach to keeping prices down or hate it due to the effects it has on the economy. There are a lot of arguments surrounding the minimum wage and employee rights at Walmart. There seems to always be a news article about some employee protest about the wages or how they are treated. Walmart is viewed as an enormous firm that does not take care of its employees because of its minimum wage, treatment of its employees, and how it deals with lawsuits.
They are well-known for their specialized and personal customer service, when customers walk into their store they are served with one-on-one so employees can fully provide to their customers need. The one-on-one customer service provided by Halperns can influence ways Land’s end can create a personal online experience for their customers. Land’s end can create an online personalized service that will enable employees to speak with customers 24/7 through a live chat for assistance. Halperns is also recognized to commit to the high-quality clothing they are to have that fulfills customer expectations. Land’s End can induce high-quality apparel and stand out due to positive customer services that promise their customers’
Organizations can be configured in many different ways. Their overall classifications can be summarized by characteristics of complexity within the system, the level of formalization, and the centralization of decision-making power. The structure of each organization is influenced by many factors. Such factors include; the goods and services provided, the overall individuality of the staff providing the service and producing the products. The overall beliefs and values of the individuals performing the services that are being delivered, the technology that is utilized to help deliver the services and aid in product production, as well as the needs, desires, and generalized characteristics of the consumer population that requires or demand the product or service. (Yoder-Wise, 2007, p. 145) The organization will have different operating priorities based on its ownership. The main goal behind most business is to make money. The private owned institution strives to make its shareholders money, while a non-profit institution reinvests all of its revenue back into the orga...
In a simple way, the retailer needs to create a warm, friendly and an approachable retail space to attract consumers.The visual displays is an imperative element of branding of any store. If the stock is presentable, it is bound to appeal to the shoppers. If the shoppers appreciate the store layout and product, they are likely to spend more time in the store, and in return reward the store with sales. Along with the products for sales, the staff, the décor, the store interiors, the trial rooms arrangement, the lightings and music also form an inclusive elements boosting store sales. (fibre2fashion, 2008)
In 2016, Bed Bath & Beyond had the largest market share of any home goods retailer in the country with over ten billion dollars in sales (Statista, 2017). The next closest in sales was Ikea with just under seven billion in sales (Statista, 2017). Bed Bath & Beyond appears to be thriving in some areas; they have an efficient store set-up, a variety of products that appeal to their multiple target markets, and the supplier network to keep up with any fluctuation in demand (Zacks Equity Research, 2017). However, there is a multitude of options that Bed Bath & Beyond can use to improve their sales. For example, they could begin by assessing their products and inventory since the economies of the countries that Bed Bath & Beyond has stores in are
While growing up, I realized the benefits a person has when they personally own their own business. You can make your own schedule, personally control your finances, and essentially have complete control of your business Of course upon this realization; I came to the conclusion that I was going to be my own boss. I have always taken pride in how I present myself including how I dress. The limitless nature of fashion and its versatility has always intrigued me. One empowering aspect of clothing that is so fascinating is how it enables people to express themselves. Because of these interests, I have come to the conclusion that I wish to own a fashion boutique. In order to pursuit the path of becoming a fashion boutique owner, it is essential that I obtain a degree in business management, evaluate my own skills that make me ideal for the job, and
After establishing the research problem and what results are wanted, it will define how it will find the answers. Research is a form of collection and interpretation of information that will form the basis of finding answers to questions. The research uses theories and methods that h...