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I. Executive Summary
What is POUTINE- Dare 2 Dream?
POUTINE - dare 2 dream is a gourmet Canadian poutine café that offers quality items and exceptional service. Poutine is the most famous of Canadian cuisine, but unfortunately, there is limited exposure of this delicious dish; not many places around the globe have poutine available. To introduce the world to this wonderful part of Canadian culture, POUTINE - dare 2 dream will serve as the first company to familiarize new markets where this product is currently non-existent. POUTINE - dare 2 dream is a corporation that is going to be based out of Toronto, Canada and our long-term mission is to integrate the poutine into different countries around the world. With fresh ingredients, a unique concept, and a friendly staff, POUTINE - dare 2 dream can satisfy your cravings.
Location
After extensive market research and analysis, we have indentified Dubai, UAE as the
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POUTINE - dare 2 dream will have a large social media presence, with constant updates for its personal website, as well as its Facebook, Twitter, Instagram and Vine accounts with daily promotions. With a specially priced poutine for each day of the week, customers have an incentive to buy our products more often. Moreover, POUTINE - dare 2 dream will use national newspapers such as Khaleej Times to advertise our location and include cut-out coupons that customers can present for a major discount. Throughout the mall, POUTINE - dare 2 dream will hang posters advertising our location, and will hand out pamphlets with additional information around the main cafeteria. Another promotion is our premium member's stamp card that features a 1 for 9 deal - a free classic medium poutine after buying 9 poutines. POUTINE - dare 2 dream will also promote itself through television and radio commercials, featuring our latest poutine of the month special that changes to suit seasonal
The specialty retailer of women's clothes, footwear, and accessories-aimed majority to young teens and women in their twenties, was founded by the the Lawrence brothers-Dan, Frank, and Larry.
Most retailers know that the appearance of their stores plays a big part in determining consumer behavior. As such, they seek to use it to their advantage. Sport Chek sells various types of sports merchandise mainly to middle and upper class citizens of Canada. The company has many stores and online portals. The design of the stores communicates to customers that goods in the store are of high quality. Therefore, customers come with the expectation to pay a premium. The main elements that the store uses to influence consumer behavior include the choice of construction materials, careful choice of colors and shapes, and creative use of lighting. These elements have an impact on the affective, cognitive, and behavioral responses of potential customers. The channel strategy used by the company is effective because of Sport Chek’s strong brand name. The company can benefit more from a better channel strategy for its online shopping portal that can help it to take advantage of the global high-end sports market.
A positive to expanding to Canada is that Canadian shoppers are similar to American shoppers, ideally making this a good target market for growth (Fiorletta, 2015). In an interview regarding expansion in Canada, CO-CEO Walter Rob said, “Our efforts in Canada are part of the effort to grow.” “We think the opportunity for fresh, healthy foods is larger now that it’s ever been”. “And we intend to grow as fast as we have ever grown — 40 new stores next year, 42-44 for the following year.” “That’s 10% square footage growth on top of 15 million square feet of retail we already have.” “People have said maybe we should stop our growth.” “I said, no, we are not going to do that because our strategy is working.” “There’s no reason to stop.” “There’s every reason to keep going.” (Vieira,
Mr. Sub is a Canadian restaurant, originally called Mr. Submarine before the 1990s has over 300 locations all over Canada as well as internationally as of last year. Their first store was opened in 1968 in Toronto’s 130 Yorkville avenue, which was then known as the ‘hippie’ area. Later in 1972, Mr. Submarine officially became Mr. Sub and then was bought by the MTY Food Group Inc. in 2011 (Mr. Sub). This commercial “Truly Canadian” produced by Mr. Sub TV mobilizes many ideas surrounding Canadian identity. These ideas include using Canadian national identity (nationalism) to sell their products creating many stereotypes of Canada all around the world. In purpose of developing their company, Mr. Sub being a small company compared
"LA Fitness grew out of three clubs, each owned by one of the founders. In 1990 Fred Turock, Jeremy Taylor and David Turner decided to get together to jointly manage these clubs, with the aim of building up a network of gyms with first class facilities. In 1996 they created the LA Fitness brand and the following year they joined the top ten health and fitness club operators, catering to a wide variety of people of all shapes and sizes and with a huge range of goals. In 1999 the growth and success of the LA Fitness group led to a listing on the London Stock Exchange. In 2005 the team decided they needed more control - they wanted to make sure LA Fitness could continue to provide affordable membership and a fun environment for its growing band of members. LA Fitness now has more than 88 clubs and over a quarter of a million members all over the United Kingdom" (LA Fitness, 2007).
... look out for high profile contacts and good image building activities especially due to the on going outsourcing concern. As community theatre boards include executive level staff these consulting companies could get high visibility and a sophisticated image by pairing up with something as ?cultured? as theatre. These companies can be requested by the boards of community theaters to sponsor the building and maintenance of the theatre websites in exchange for good PR and contacts.
Target provides certain products to fit the need of their guests throughout all their retail locations. They look to appeal to young, active, and well educated families by setting standards for the products they carry and the layout of there stores. They carry selections of a wide variety of home goods and personal care products; they even carry pet supplies and fresh produce. This allows their consumers to purchase everything they need for their homes within one store; a huge advantage for families and young adults.
The challenge for this case is to build an Integrated Marketing Communications (IMC) campaign plan to a targeted market: Millennial’s (aka Generation Y), the timeline for campaign: April 2014 – March 2015, with a budget of $15 million for a national campaign.
The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China.
Pepsi Cola Marketing Strategy PEPSI COLA For Pepsi Cola Ltd, marketing opportunity analysis is a continual and ongoing process. Pepsi have used the new product strategy to realise their ambitions to both defend their current market position, and reinstate their position as a product innovator. Pepsi wishes to create a clear cola that is 100% natural, low in sodium, caffeine-free, and still maintains the flavour of its original cola. They will call it Pepsi Au Naturel.
J’adore is a timeless fragrance by Christian Dior. It was created in 1999 and remains one of the most popular fragrances of the brand for women. Christian Dior, the father of the “New Look”, stated the principal goal to “save women from nature”. Dior is known everywhere in the world. “Absolute feminity” is one of the slogans for J’adore.
Youth, timeless beauty and the pursuit of perfection seem to be on the forefront of everyone’s agenda. From television portraying reality shows such as “Extreme Makeover” and fictional dramas such as “Nip and Tuck”, it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise,
This marketing plan has been developed for Dip ‘n dip, a franchise chain of dessert café. Dip ‘n dip specializes in chocolate themed desserts, offering a unique experience to its customers. The company was founded in Syria, and later spread to different countries. It is currently located in eleven countries: Syria, Lebanon, Egypt, Kuwait, Qatar, Oman, Saudi Arabia, U.A.E., Turkey, Malaysia, and Canada. Dip ‘n dip has an established name in many parts of the Middle East today, and it has recently been making efforts to move to new regions. Dip ‘n dip is currently working on opening its newest location in Armenia. After moving to Canada, the company moved all operations to Ontario, and established it as its new headquarters.
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
This Industry interacts with its customers through social media such as Facebook and Twitter (Digital Marketing, 2015). KFC has taken one step to connect to their customers by introducing ‘Wake Up to KFC’ to win vouchers (KFC Singapore, 2016), Popeyes introduced lucky draw of $1000 cash weekly on Christmas season (Popeyes Lousiana Kitchen , 2016).