Dip-N-Dip N Dip Marketing Plan

Executive Summary
This marketing plan has been developed for Dip ‘n dip, a franchise chain of dessert café. Dip ‘n dip specializes in chocolate themed desserts, offering a unique experience to its customers. The company was founded in Syria, and later spread to different countries. It is currently located in eleven countries: Syria, Lebanon, Egypt, Kuwait, Qatar, Oman, Saudi Arabia, U.A.E., Turkey, Malaysia, and Canada. Dip ‘n dip has an established name in many parts of the Middle East today, and it has recently been making efforts to move to new regions. Dip ‘n dip is currently working on opening its newest location in Armenia. After moving to Canada, the company moved all operations to Ontario, and established it as its new headquarters.

Dip ‘n dip is looking for further growth to new countries, this analysis looks at suitable countries for potential expansion. The analysis then narrows down the search to the top three countries, and then makes recommendation for the most suitable country. The report then analyses the market environment in that country in order to make further recommendation for entry strategy in to that country. According to the analysis conducted throughout the report, the most suitable country for Dip ‘n dip to enter next is the United States. It offers the best market environment that provides the company with greatest opportunity to succeed. Considering that the company is already a franchise, the recommended mode of entry would be franchising. It is a familiarized form of investment for Dip ‘n dip and it is currently the best option for the Dip ‘n dip to pursue.