Postmodernism In Sports

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The Effects of Postmodernism on Sports Agency The first reported sports agent began working in 1925, but the career field did not gain national recognition until the 1960’s. As sports gained popularity throughout the country with the invention of the television, money became more plentiful. As the larger revenue came in the sports agent became a very important component of the sports industry. They would act as the middle man in bargaining between players, teams and other sponsors. The career field has a relatively short history of existence compared to other professions, with its creation only dating back around 50 years ago. As the profession has continued to grow it has experienced many changes and challenges. The industry has been faced …show more content…

“For like coaching and sports franchise ownership, the business of sports management is still dominated by Whites. But a few hearty pioneers and a handful of upstarts have made inroads and opened doors and, more importantly, minds to Black representation in this elite club of players” (Norment 120). African-American agents like William Strickland and Lamont Smith have been trail blazers by signing and representing young black athletes, while securing them multimillion dollar deals. However, the ascension of African-American agents in the field is still not at a significant enough number to be satisfied with. “While these successes signal progress, it must be noted that Black agents negotiate less than 5 percent of contracts for professional athletes. Yet Blacks comprise 75 percent of NBA players (whose contracts total some $356 million), 60 percent of the NFI and 18 percent of Major League Baseball. "While there has been change, it is not sufficient, says William L. Strickland, president of the basketball division of International Management Group, one of the world's three largest sports management firms. "And in many ways, things have not changed" (Norment 121). When Strickland says things have not changed very much in the industry, he is inevitably referring to the impending stereotypes placed on …show more content…

The reason for the intensification is to try to prevent agent tampering with players and take negligence out as a reason for violations. “The revised process will ask new agents to complete an in-person test, available twice a year. Fees may be raised (sources conflicted on this issue). Background checks will be beefed up. And the more informal rule governing having a player on the forty-man will be relaxed in one way and strengthened in another: agents must have a player on the forty-man once every three years, but presumably this will be enforced more often than it has been in the past” (Changes). These new intensified requirements will keep agents sharp and aware of rules so they do not violate

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