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The history of mobile phones
The history of mobile phones
Competition in the mobile phone industry
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Today, there are over 6 billion people in the world. Out of those 6 billion people, 4.6 billion people have access to a cell phone/ telecommunication device. Technological advances has allowed the cell phone market to flourish and grow since the late 20th century. In fact, in the last 20 years cell phones have evolved from landlines to smart phones. While there are many effects from the growth of the mobile phone market, it is important to observe and analyze the positive and negative externalities on which the mobile phone market presents to both producers and consumers. The cell phone market has grown in the past few years, many firms have entered and exited the market. Once a highly competitive market is now condensed to four main telecommunication …show more content…
This makes smaller firms unable to compete on a wide scale, signifying a high barrier of entry. The scale and reach of Verizon, Sprint, AT&T, and T-Mobile is difficult to compete with as they transform the mobile phone market from highly competitive to mostly oligopolistic as the maintain at least 90% share of the market. (Shown Below) What exactly does this mean? It means that the mobile phone market is highly concentrated between 4 wireless companies that successfully survived competition while also forcing smaller firms to exit the market or merge together. The market is fierce despite the 4 major companies compete to sell the same phones along with similar cell phone data plans and coverage. Understanding the positive and negative externalities of the cell phone market allows us to easily understand the transformation of the mobile phone …show more content…
They determine whether firms or markets fail or succeed. By studying the costs and benefits presented by externalities helps measure economic efficiency in terms of economic price. Positive Externalities generates benefits on a nonparticipant in a market transaction. In the mobile phone market, there are three main positive externalities that are prevalent: (1) faster and more private communication; (2) Constant internet access; (3) Easy to Use. All sorts of people from around the global are now able to communicate from different regions within mere seconds/minutes. Moreover, this also contributes to the rapid globalization in the past century. As more and more people are connected to the World Wide Web, information and ideas are easily able to be disseminated to billions of people.Constant internet access allows a reliable way to access a global repository of knowledge that is the Internet. Sure, not all phones have data coverage nor do all phones offer unlimited talk and text, however they do allow people to easily communicate with one another rather than slower methods. Fierce competition between the major phone service providers have introduced new plans for consumers. Cell coverage and date are often advertised as better than their competitors, claiming to reach farther and faster at a price typically lower or more attractive. Insurance and cases have become prevalent in the
Verizon Wireless cellular service is inelastic because the products and services it offers makes them the dominant leader in the wireless industry; therefore, a 10% change in calling plan prices (monthly access fees) would not affect the quantity demanded. Verizon Wireless can depend on this inelasticity in their pricing model because of the strength of its brand and the wealth of products and services it offers. Verizon Wireless' competitive advantage comes from its ultra-low churn rate (the percentage of customers who disconnect their service is less than one percent of its 60 million customer base). This indicator suggests that customers are satisfied with the service Verizon Wireless offers and a slight price increase probably would not drive its customers to the competition. This data also suggests that customers probably stay with Verizon Wireless because of its continued expansion of new technologies and services such as its all-digital nationwide CDMA network, EVDO' or its advanced data network (used to wireless send and receive email and other data almost anywhere in the US), and VoIP (Voice over Internet Protocol) that they use for their Push to Talk products. Verizon Wireless markets to a nearly all demographics nationwide and most of its services are offered in the smaller rural markets as a direct result of the one billion dollars per quarter it spends on improving its network as well as acquiring smaller wireless networks to make their nationwide network stronger and larger.
In 1990s, ground-based wireless phone service grew rapidly around the world. A key factor in the growth of wireless phones was the adoption of a single standard, known as GSM, in Europe and parts of Asia. There were 480 million cellular subscribers worldwide by January 2000 and it reached more than billions before 2005. The economy of scale that introduced will provide the extent of competitive pressure in the business environment. It helps to stimulate Iridium to consider price-performance tradeoff that offered by the substitutes and the need of product differentiation alternatives in advance.
Imagine if nobody had a cellphone in today’s world. That’s why today everybody has some form of a cellphone contract with the four major companies (AT&T, Sprint, Verizon or T-Mobile) or a less know cellphone provider. AT&T and Verizon Wireless provide more than the other two major companies.
McCracken, H. (2011, March 20). A Brief History of the Rise and Fall of Telephone Competition in the US, 1982-2011. Retrieved from http://technologizer.com/2011/03/20/att-buys-t-mobile/
What 's more, the new competitors always can drive innovation in the mobile phone industry. Because if the new competitors want to success in the industry, it has to have something different with other brands to attract the consumers, and this different thing symbolizes innovation in the mobile phone industry. Xiaomi, as a successful new entrant in mobile phone market in 2011, is a good example. According to IDC, in October 2014, Xiaomi was the third largest smartphone maker in the world, following Samsung and Apple Inc. and followed by Lenovo and LG. The smartphone that Xiaomi release is much cheaper than other smartphones, which contain high configuration as Xiaomi did. What Xiaomi has done, is to substantially eliminate the significant 20 percent to 25 percent cut retailers or distributors typically get, and pair that with the vision of earning profits from accessories and web applications within its eco-system (MIUI) instead. Because of the new consciousness of forging greater margins from the phones itself, they carve out a substantial market in a short time and become an effective competitor for the existing
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
In fact, some of the biggest threats to the company’s growth are the government’s regulation that increases the risk to the underlying business. In addition, the risk of losing the exclusive contract for the iPhone would be a major loss for AT&T. Most of the consumers choose AT&T because of their exclusive contract for the iPhone. Hence, this loss of business will significantly influence the AT&T's profitability and revenue. Moreover, the antitrust authorities play an important role on approved the merger of AT&T.
... telecommunications market. This competition is great for a community because it brings diversity and variety into an area. In order for customers to be satisfied it is crucial to offer products and services at an affordable price—this is driven by competition.
Ring! Ring! Hello. Every second billions of cell phones calls occur across the globe. Cell phones have made it so that humans can communicate with each other at ease. Since the telephone’s invention in 1876, it has made human communication easier and added to the convenience of life. Being able to talk to a person that is hundreds, or even thousands of miles away has enhanced our forms of communication. However, when the invention of the first telephone came about, it was only for the elite and required enormous and heavy equipment in order for it to be operable, thus many did not own one. Telephones became major in the 1900s; and eventually a new innovation, the cellular phone, came about in 1973, but still a handful of people did not rely on them, or care for them. The first cell phone was of considerable size and was not available for everyone until around 1992. There are close to 6.8 billion cell phone subscriptions currently and most phones are considered smart phones, cell phones that integrate email, internet, and apps on a touch screen handheld device. The volume of subscriptions of phones are rapidly growing. With the
Many people in today’s society rely on technology to help us with our daily lives and help us stay connected to family, friends, and other people. The advancements in today’s cell phone technology is very complex and made to be efficient for their owners, allowing them to surf the net and IM message people instantly. Cellphones in particular have developed very fast in the past 15 years. From my childhood, cell phones have evolved from the old school Nokia bricks that allowed texts, calls, and simple graphic games, to todays I-Phones that have higher computable capabilities than some computers. In the United States alone, there is an estimated population of around 297 million people, and 197 million people are subscribed to cell phone companies (Starr). With so many people in today’s society with so much power and opportunity in the palm of their hands, we shouldn’t forget that “With great power comes great responsibility” –Voltaire.
Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).
There is a slowdown in sales of mobile handsets, in some markets like the UK, as the mature part of the product lifecycle is reached. Customers are exposed to a barrage of different images and messages by mobile phone companies, as the competition gets tougher. Vodafone appeals to new customers and aims to keep its existing ones by emphasising the uniqueness of the brand.
The year is 2014, the markets are changing constantly, and they always have to meet the needs of new consumers as well as old consumers. Mobile telephones have been in the retail and wholesale business for quite some time, and are only evolving from here on out. There are things that these cell phones can bring us that are major benefits in our everyday lives. Cell phones bring us maps, radios, address books, and even flashlights now. Cell phones have taken shape from a huge portable device to a more convenient thin device that can fit in your pocket. With time in any consumer market, the consumer adapts to the technology that makes their life easier. The constant innovation of cell phones has led us to smart phones, and these smart phones are capable of putting certain businesses out of the market. Businesses that engineered PDAs in the past were met with challenges because smart phones are able to match their productivity. Land lines have become useless since everyone can afford a mobile device now. Listening to music has also switched from a traditional CD Player/MP3 Player to an everyday smart phone.
In today’s world the vast majority of the population owns a cell phone. Cell phones are a huge part of people’s everyday lives. Since the 1940’s when mobile phones became available for automobiles, phone companies have made huge strides in making mobile phones more efficient, much smaller, and more available for anyone to use. There was a time where only people of wealth had these types of mobile phones. Now people from all social classes own a cell phone. They are extremely convenient and have the ability to do just about anything you can think of. There is an “app” for everything. You can make phone calls, text message, surf the web, pay your bills, read books, catch up on social media, and even listen to you music all from one small handheld device. Cell phones play a huge role in today’s economy. Businesses such as AT&T, Verizon, and Sprint have become huge public corporations with large stakes in the stock market. Between these companies among several other phone companies they have created millions of jobs and opportunities. Cell phone companies have now created what are known as “smart phones”. These phones are typically slim and sleek and have countless versatile abilities. However, cell phones have not always been so “smart” or small for that matter.
Despite the short amount of time since the introduction of the smartphone, the rapid development of the software and technology has had a tremendous effect on the everyday life in society today. The concept of communicating through a telephone was developed in the 1870s. Devices to transmit speech electrically were designed by Elisha Gray and Alexander Graham Bell, but Bell's design was patented first. On March 10, 1876, Alexander Graham Bell achieved one of his greatest successes in the making of the telephone. This brought upon a major change in communication and gave leeway to the improvement of the telephone in the days to come (Bellis, 2013b). During the 20th century there were many innovations regarding the telephone. In 1973, the first call from a portable phone was made Martin Cooper, who was a Motorola researcher and executive at the time. Since its inception, the advancement of cell phones has been exponential (Bellis, 2013a). As a result, cell phones have changed how society works in today's world. Many people lack the insight of how cell phones, or in this case, smart phones, affect the people that use them. So the question is, how is the evolution of smart phones impacting our society?