Plank's Legacy

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5 Examples of Effective Legacy Planning A legacy is anything that an individual leaves behind to benefit others beyond the span of their own life. This may include intellectual property, bold ideas or the works of a charitable organization formed or led by the benefactor. It may also be something as small and intimate as cherished memories. Ultimately, the deeds and assets that an individual gathers and completes in their lifetime embody the legacy that they will leave for others. Most individuals leave behind their legacies in the form of either real or financial assets. Ideally, an individual will make plans to transfer their legacy to desired parties before the end of their existence. In addition to real estate and other belongings, beneficiaries …show more content…

Plank was the first female president of the Public Relations Society of America (PRSA). She worked diligently to improve ethical standards in the field. Over time, she earned the title as the “First Lady of PR.” Besty Plank spent a great deal of her career advancing public relations education and advocating for students. She played an integral role in the formation and leadership of the Public Relations Student Society of America (PRSSA). She also served on accrediting board of several universities in her work to establish educational guidelines for PR students in the United States. Ivy Lee: The "Father of Modern PR" Ivy Lee penned the “Declaration of Principles” which outlined clear explanation of public relations and the professional obligations of individuals working in the field. His document highlighted the fact the PR professionals have a responsibility goes beyond the needs of the client. He is considered the “Father of Modern PR” and was also the first individual to issue a press release. His declaration touched on the importance of truthfulness, discretion and prioritizing news reporting over …show more content…

He helped to promote democracy throughout Europe. Mr. Bernays borrowed concepts from his uncle, Dr. Sigmund Freud, to sway the opinions. He was a leader in the field who developed several techniques to influence the ideas and beliefs of the public. His work expanded the field of public relations in matter regarding how citizens views government agencies. Over time, the ideas conceived by Edward Bernays has also served PR professionals working in other fields, such as business, public welfare and civic matter in the United States and

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