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A rise of multicultural leaders has taken place in the past few years. This trend can be traced to many different avenues of thought that converge around some of the same basic conclusions about the future of business. A multicultural leader is based around the realization that when hiring people, business want to hire those who bring different backgrounds and perspectives to the table. This is becoming increasingly important as businesses start to compete an increasingly global. On industry where this can be seen is the entertainment industry. Movies have even started shooting characters of Chinese stars and only releasing that edit of the film abroad to help with their box office numbers (Couch, 2013). This has been scene in a myriad of films …show more content…
One of Iger’s first moves was to purchase Pixar because he said that he realized the heart of the company was in its animation department, and that the team Disney had been working with had not been working as well (in question when he left, and Iger immediately distinguished his form of leadership as soon as he became the CEO and was able to distinguish himself from his predecessor.). In his first meeting as the company’s CEO, he told the board that buying Pixar was going to be a great long-term purchase and it was this first bold choice that he made as CEO and it has proven to be a profitable purchase for the company (Miller, 2015). Iger knows the truth of many things that great business people know about business which is that people are buying into Disney for the brand more than anything else. Iger came in and brought everyone together and he wanted people to know that Disney was a quality producer of entertainment for the whole family. This purchase was evidence of that new way of …show more content…
Iger has described the job of the CEO as the “motivator in chief’ of the company. Iger uses his power to make decisions for the company, but he sees his job as being about making sure that the people working for Disney are motivated for the overall goal of quality family service for the whole family. He has done this by trying to live up to withstanders for himself, such as staying optimistic despite change or fear, tying to be thoughtful of every employee as well as giving them chances to prove themselves, as well as his commitment to taking risks to keep innovating). These are tent pole beliefs for Iger who has worked at the company for over 40 years now and has seen the numerous changes made to it over the years. He encourages risk taking through his actions as well, for instance, when iTunes was just starting to get popular, he made the decision at the time to start putting Disney content on iTunes, which has turned out to be something that played a large role in the revitalization of the company (Mullaney, 2017). At the time Disney was one of the first major content creators to put their content onto the new platform and this was an early display of the kind of risks that Iger was willing to make for the company. This has helped keep the brand relevant for kids today, as Iger stated “If all you are is reverent to the
problems. In a study done on the role of the Walt Disney Company, Vincent Faherty explains
This report attempts to examine the Walt Disney Company as an organization whose international operations play a vital role in the company’s continuing existence. This report seeks to present a review and analysis of the company’s global strategy by analyzing the key internal and external factors that impact on the company and how it has used alliances and acquisitions as part of its global strategy. As a human technology-intensive company, this paper seeks to understand how Disney was able to leverage its resources to create a competitive advantage. As an important aspect of its operations, relevant management issues are reviewed to see how it has affected the company’s global expansion strategy.
Think of a children’s movie or two. Maybe a Disney or Pixar movie first comes to mind; or maybe a movie with “real” actors. Who are the good guys in this movie? Who are the bad? This should be easy to answer given a basic knowledge of the movie. Now who are the “good guys and bad guys” in life? Not as easy to answer. Of course, comparing fictional stereotypes to real people does not make all that much sense. Most people can obviously tell the difference between watching a movie and events happening in life. The distinction is clear. Yet children are different. They can still distinguish from the fictional and reality, but are more exposed to and influenced by the portrayals movies can impose.
Disney promotes sexisim by forcing young girls to live in a patriarchal world. Cinderella, Sleeping Beauty, The little mermaid, Aladdin, and Snow White are all examples of popular Disney movies that encourage young viewers that they need a man to save the day. Yes, it’s true that there are recent movies such as Moana and Frozen that prove otherwise, but how long will it take to completely get over the fact that women are mainly viewed as secondary citizens compared to the men? There are countless examples of how Disney movies influence this theme, and how much the female characters’ actions, ideas and thoughts are not included in a Disney movie.
The entertainment industry holds the immense potential for growth and development. The industry is constantly evolving and Walt Disney emerge as a global leader and recognized as the world’s second largest media conglomerate in the terms of revenue after Comcast. The Walt Disney Company is a multinational entertainment conglomerate headquartered at California, United States. The company integrated its products into five target segments are as follows: (1) Media Networks (2) Parks and Resorts (3) Walt Disney Studios (4) Disney Consumer Products (5) Disney Interactive. The company has strong diversified product portfolios and generate high returns and revenues from all the target segments but the media networks contributes
The Walt Disney Company is a highly diversified media and entertainment company that has been growing by leaps and bounds since its inception in the late 1920’s. In the past few decades, The Walt Disney Company has expanded into numerous markets and diversified its business greatly. The company states that their corporate strategy is targeted at creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and expanding internationally. Upon studying the happenings of the company throughout the years, it is easy to see that the company is executing this strategy well through numerous strategic moves in the industry.
Disney’s long-run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of business, the choice of how many activities to undertake, the choice of how many businesses to be in, the choice of how to manage a portfolio of businesses and the choice of how to create synergies between those businesses (3, p.191-221). All these choices and decisions are made through Disney’s corporate strategies and enabled them to reach long-term success. One will discuss Disney’s long-run success through a general approach. Eisner’s turnaround of the company and his specific implications/strategies will be examined in detail in part II. Disney could reach long-run success mainly through the creation of value due to diversification and the management and fostering of creativity, brand image and synergies between businesses (1, p.11-14).
In reviewing the vast corporation of the Walt Disney Company and all that it has to offer, one profound statement made by Walt Disney himself comes to the forefront, “I only hope that we don’t lose sight of one thing – that it was all started by a mouse” (Walt, n.d.). This statement suggests that the company has a strong focus to continually guide them in the way of the original idea of the company. Even as it watches the changes taking place in society and adapts to the new technologies and innovations, the Walt Disney Company has been able to implement diverse strategies for its growth and prosperity.
The company that I choose to explore is The Walt Disney Company. Walt Disney started the Disney Brothers studio in 1926, after years of working as a cartoonist. I selected this company due to the fact I am a fan of their products and services. Disney produced some of my favorite films like Aladdin, Hook and The Lion King. After I visited their website, I discovered that Disney owns multiple media outlets, in such areas as film, Internet, music, broadcasting, publishing and recreation. According to Disney’s “The mission of The Walt Disney Company is to be the one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, service and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world”. The Disney brand is doing exactly what their mission states.
This case provides a brief history of management conflict and change at Walt Disney Company. Former CEO Michael Eisner was considered to be controversial because of his abrasive style and tendencies toward micromanagement. It was this style that strained several important relationships to the Disney Company. Though his reign as CEO during the 80’s and 90’s helped advance Disney Company, it was his conflicting management style that led to his demise and the beginning of Robert Iger’s epoch at Disney. Since Iger has taken the helm as CEO Disney was ranked 67th in the Fortune 500 list for largest companies, it has become the largest media conglomerate in the world, and relationships and disputes stemming from Eisner have been reconciled.
One of the key factors of the successful diversification is the very strong branding of the name Disney. That the name was famous after the success in the early years made it among other things possible to go into the theme park industry. Evaluated isolated, the theme parks was a success. But when also accounting for the synergies created, the decision to go into this industry was a huge success. It has created a spiral of synergies, where the characters in the movies get more popular due to the parks, as well as the fact that when people are visiting the parks they get stimulated to buy the merchandise. This is just one example of the synergies that exist in Disney. When Michael Eisner took over control in Disney, he kept focusing on same corporate values as earlier, which are quality, creativity, entrepreneurialism and teamwork. These values have been preserved despite of the size of Disney, and are an important factor in sustaining and building the Disney brand.
The Walt Disney Company is known throughout the world as a leader in entertainment. The strategies that the Walt Disney Company have used include competitive advantage, a growth strategy, and a renewal strategy. When a person mentions a theme park, Disney is the first park that comes to mind. They were not the first theme park, but they have mastered the art of creating memories for adults and children alike. As a former employee of Disney I can vouch for the amount of effort that goes into creating memories for families. Disney is a leader when it comes to the theme park business, and other parks look at Disney as a leader. An example of this is that other parks will not raise admission prices, until Disney first raises their prices. WESH.com said "It remains to be seen if Disney's move will trigger a round of similar increases at other Orlando theme parks. Historically, when Disney raises its prices, the other parks follow" (2011, p.1). There is not a company in the world that can provide the "magic" that the Walt Disney World company can provide (Disney.com, 2011).
Brett, J., Behfar, K. & Kern, M. (2006) ‘Managing multicultural teams’, Harvard Business Review, 84 (11), pp.84-91, Business Source Premier [online].
From humble beginnings as a cartoon studio in the 1920s to today 's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world. One of the key statements in the text states, “Disney’s greatest challenge today is to keep a 90- year- old brand relevant and current to its core audience while staying true to its heritage and core brand values.” (Kotler, Keller, 2012, p. 179) Diversification has been one of Disney’s smartest business decisions. Today Disney has ventured into various industries such as studio entertainment,
Disney has a rich history and an even brighter future due to the smart decision making of the managing body. Throughout its history Disney has been heavily involved in acquisitions, keeping up with the industry trends and even starting new ones through its parks and resorts segments.