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Analyze the walt disney company
Project paper on the Walt Disney Company
Analyze the walt disney company
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Table of Contents
Disney – Pixar Merger 3
Introduction 3
Aggressive cost cutting 3
Co-production agreement 4
The Financials 5
The Investment decision 5
How had this merger worked in the long run 7
Advantages 8
Disadvantages 8
Bibliography 10
Appendix 11
Exhibit 1 11
Exhibit 2 12
Exhibit 2a 13
Exhibit 3 14
Exhibit 4 & 4a 15
Exhibit 8 16
Exhibit 9 17
Exhibit 11 18
Disney – Pixar Merger
Introduction
The Walt Disney Company was established by the brothers Walt and Roy Disney on October 16th 1923 and is one of biggest entertainment and media’s company’s throughout the world. It is the largest of a number of television networks such as the American Broadcasting company together with 7 theme parks. Also in the 1930’s, Disney started to make films with their first ever animation; being Snow White and the Seven Dwarfs. Other few of their primary films include Bambi, Dumbo and Pinocchio which were all targeted as kid’s fairytales. Furthermore, prior to 2006 Walt Disney had created some of the best cartoons in the industry that had generated a lot of revenue for the company such as Lion King, Beauty and the Beast and the Little Mermaid.
After the Lion King in 1994, Disney-produced animated films fell below expectations (Exhibit 1). Disney was employing 275 employees in 1988 and later increased this to 950 in 1994 due to the release of The Lion King. It later expanded to 2,200 in 1999.
Competition for animators in the 1990s also caused salaries, which accounted for 80% of each film’s cost, to expand, with animators’ pay rising from $125,000 in 1994 to $550,000 in 1999. Such increases in pays affected the whole sector.
Aggressive cost cutting
The first movie made under a new cost cutting environment was Lilo & Stitch. The feature-...
... middle of paper ...
... Acquire?. Available: http://www.economics.neu.edu/dana/strat6200/Strategy_6200/14_-_Disney_files/Disney%20and%20Pixar%20-%20Clean%20-%20709462-PDF-ENG-3.pdf. Last accessed 08/04/2014.
Kaitlyn Alvino. (2013). Disney-Pixar Merger. Available: http://prezi.com/vgdyprhbfveb/disney-pixar-merger/. Last accessed 08/04/2014.
Pankaj Baid. (2012). Disney & Pixar. Available: http://www.slideshare.net/pankajbaid17/disney-pixar-14616932. Last accessed 08/04/2014.
Rajesh Rikame. (n/a). Case Study of Disney & Pixar. Available: http://www.scribd.com/doc/56711406/Case-Study-of-Disney-Pixar. Last accessed 08/04/2014.
The Big Cartoon Database. Available: http://www.bcdb.com/cartoons/Other_Studios/C/Cambria_Productions/. Last accessed 08/04/2014.
Appendix
Exhibit 1
Exhibit 2
Exhibit 2a
Exhibit 3
Exhibit 4 & 4a
Exhibit 8
Exhibit 9
Exhibit 11
It would be very hard to not have heard about Disney because he has released so many different kinds of animations, but during the 1950’s Disney began to become less involved in the animation department, entrusting most of its operations to his main animators, the Nine Old Men, although he was always at story meetings. Instead, he started concentrating on other things. On a business trip to Chicago in the late 1940s, Disney drew sketches of his ideas for an amusement park where he envisioned his employees spending time with their children. These ideas developed into a concept for a larger enterprise which was to become Disneyland. Disney spent five years of his life developing Disneyland and created a new company, called WED Enterprises, to carry out the planning and production of the park. In March 1952 Walt Disney got permission to build Disneyland. Construction work started in July 1954, and opened in July 1955; the opening ceremony was broadcast on ABC, which reached 70 million viewers.The park was designed as a series of themed lands, linked by the central Main Street, U.S.A a replica of the main street in his hometown of
As can be seen in exhibit to solution 2, we have estimated the per-film value of each production company. MCA Universal, Warner Brothers and Walt Disney Co are the only production companies that provide a positive per film value, with values of 9.89, 1.92, 12.56 million respectively. This value is calculated by dividing the net present value of all the movies by the total number of movies. We also calculated the average value of each production company based upon their share of the total number of movies produced. The companies with positive values were MCA Universal, Warner Brothers and Walt Disney Co is also the only production companies that provide a positive per film value, with values of 1.40, 0.37, 1.40 million respectively. These values are based on the average value per film multiplied by the company's average share of the industry.
Then, when the first full-length movie “Snow White and the Seven Dwarfs” was released in 1937, it broke all box-office records and Walt Disney Studios became well known nationwide. But that was just the beginning for Disney. He has more than fifty full-length movies out today. Disneyland opened in 1955 when Walt was 55 years old. He would not stop there.
Five to nine years of work experience results in median wages of around $76K per year. The main portion of Disney’s labor force (31 percent) has been working for 10-19 years and earns, on average, $91K annually (Pay Scale, 2015). The above examples of pay show that the more skilled, experienced employees are with the organization, the more they are compensated. Organizations would benefit by utilizing the same practice’s
Ever since Mickey Mouse was created in 1928, Disney has been at the forefront of the cartoon world. Every youngster has a favorite Disney character or movie. Over the years they have created some of the best movies of all time. However, Walt Disney hasn’t always been successful. He survived bankruptcy in 1922 and had to rethink how he was going to approach his life. I think it is safe to say the approach he took was the right one. One of his first productions was an animated short film Alice’s Wonderland, which turned into what we know as Alice in Wonderland. Mr. Disney’s first attempt at a feature-length animated film debuted in 1937 after three years of production. His masterpiece of Snow White and the Seven Dwarfs is one of his most awarded movies. Following World War II Disney Production was in a substantial amount of debt. They needed to come out with a new movie that would win over the public of America. They came out with just the right movie, Cinderella, in 1950. This was their biggest hit since Snow White and the Seven Dwarfs some 15 years ago. Because of Cinderella Disney Productions stayed in business and could go on to produce many more heartwarming movies.
The Walt Disney Company is a highly diversified media and entertainment company that has been growing by leaps and bounds since its inception in the late 1920’s. In the past few decades, The Walt Disney Company has expanded into numerous markets and diversified its business greatly. The company states that their corporate strategy is targeted at creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and expanding internationally. Upon studying the happenings of the company throughout the years, it is easy to see that the company is executing this strategy well through numerous strategic moves in the industry.
(1) Michel G. Rukstad, David Collis; The Walt Disney Company: The Entertainment King; Harvard Business School; 9-701-035; Rev. January 5, 2009
By adding Jobs to the board of directors not only did Iger add another influential and successful member to the team but also assured the acquisition of Pixar Animation Studios. This venture was an integrative (or win-win) negotiation for both Iger and Jobs. As stated in our reading, “when conflicting parties truly collaborate, this can result in a merger of insight, experience, knowledge, and perspective that leads to higher-quality solutions than would be obtained by any other approach.” In both of these conflicts the needs of all involved were
The Walt Disney Company is known throughout the world as a leader in entertainment. The strategies that the Walt Disney Company have used include competitive advantage, a growth strategy, and a renewal strategy. When a person mentions a theme park, Disney is the first park that comes to mind. They were not the first theme park, but they have mastered the art of creating memories for adults and children alike. As a former employee of Disney I can vouch for the amount of effort that goes into creating memories for families. Disney is a leader when it comes to the theme park business, and other parks look at Disney as a leader. An example of this is that other parks will not raise admission prices, until Disney first raises their prices. WESH.com said "It remains to be seen if Disney's move will trigger a round of similar increases at other Orlando theme parks. Historically, when Disney raises its prices, the other parks follow" (2011, p.1). There is not a company in the world that can provide the "magic" that the Walt Disney World company can provide (Disney.com, 2011).
With the completion of Disney Studios in Burbank, California, Disney started moving his staff to the new campus. At the new studio, there was a rigid hierarchy system in place where top writers and animators were very obviously received better treatment and benefits. In 1940, due to the box office failures of Pinocchio and Fantasia, Disney was forced to make layoffs. By this time the Disney studio payment structure had become very disorganized with high ranking animators making as much as three hundred dollars a week while low ranking employees made as little as twelve dollars. Many of the employees saw the injustice and went on strike in 1941. The studio took almost ten years to fully recover. During this time Disney created a string of shorts,
Moviemaking is a risky business, for it is not always profitable. Only one in ten films ever recovers its initial investment from theatrical exhibition. In fact, four out of ten movies never recoup the original investment. In 2000, the average studio film cost had a total cost of over $80 million per film. No other industry in the world risks that much capital to make, finance, produce ...
Animation played a major role for the advancement of motion film in 1900’s. Before motion picture camera, frame by frame photographs were used to understand animal and human movement. Eventually a series of famous cartoons would be created which would lead to the expansion of animation studios in New York and California. One famous animation studio that opened up was Walt Disney, which would eventually dominate animation for many years. Disney animation brought many spectacular films and entertainment to people of the U.S.A. Disneys was dragged into WWII as it was requested by the government for its talented art and propaganda during WWII. But Disney was able to continue to strive in producing more animated films after its effort for the war. Walt Disney was a cinematographer who took his career into animation.Walt graduated from Kansas City Art Institute, where he met Ub Iwerks, a greatly skilled animator and Walts collaborated partner. Walts career would begin while working for the Kansas City Film Ad Company in Missouri in 1920. They would be the founders of the Laugh-O-gram Films studio working to to produce several cartoons based off fables and fairy tales. Walt Disney created several pilot shorts of a show called Alice in Cartoonland, a film combining both live action and animation. Alice in cartoonland, a comedic show about a young girl who enters another universe
Through the ratio analysis, we can conclude that Disney is a stable company, keeping up with industry trends and up to par with industry averages. Although at times it can seem that Disney is a risky and unstable company, those conclusions are false since the unstableness has come through decisions which will better establish Disney’s position on the market. Although Disney’s competition, namely CBS, is on a similar standing as Disney when comparing ratios, Disney will manage to remain the largest media conglomerate in the USA and one of the best corporations in the world.
Two brothers Walt and Roy Disney founded Disney Brothers Cartoon studio on October 16, 1923 in Los Angeles, California. It started when Walt Disney was contracted to write the Alice comedies, which is the foundation of the film Alice in wonderland. After losing his contract Disney needed to create a new character in order to stay in the animation business, and he created Mickey Mouse. Mickey Mouse soon became the mascot for the Walt Disney Company as they expanded to create a variety of cartoon series such as the steamboat cartoon series, the silly symphonies and Walt Disney’s first animated film Snow White and the seven dwarfs(Smith,2004). Although he continued to flourish in the animation industry Walt Disney dreamed of creating a place where
Disney is one of the most famous names in the animation industry. Disney is known for providing entertainment geared toward adults and children just the same. The Disney Company, founded by Walter Disney, is known for its animation studio and business franchise. The company was the master of the animation industry. Walt Disney was one of the first animators to create a cartoon that influenced many kids and adults around the world; his works and animations made an impact on society, television networks, and even theme parks. Walt Disney changed the entertainment industry forever. Famous Characters such as Donald Duck, Goofy, and most importantly Mickey Mouse began with Disney, and they were the foundation of a company that has now branched