Pestle Analysis Of Nestle

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Macro environment analysis

Pestle analysis

The pestle analysis for Nestle Milo is to find out the external influences that affect the product and PEST analysis will analyze the organization that will operate and influence marketing decisions.
Before identifying the Pestle analysis, there is a need to define company, demographic factors.
In Nestle, the internal employees have direct impact on product quality, dependability and overall productivity.
1. Company: Nestle is a leading food manufacturer and market leader in coffee and mineral products as well as baby foods. The company aims to manufacture and market its products in a special way that creates high value to sustain for a long term. Milo is a milk beverage produced by Nestle from Australia and is also manufactured in other countries.
2. Economic factors: In Singapore, Nestle had adjusted to food related issues in different places and is really price sensitive. The spending of consumer could be controlled with the range of economic factors such as the level of income, inflation, rates, taxes, level of unemployment, and other rates.
3. Demographic factors are one of the important changing factors that impact the operations of the company and also the lifestyle of the company gets impacted. People are leading to healthier life and the demand of food as well as beverages will not fulfil one’s requirement so Nestle will not affect much in nutrition.
4. Political analysis: Milo strongly follows and focuses on law that involve legislation related with health and safety, promotions and advertising standard, customers protection and Trades description. Nestle Milo signed a memorandum of agreement with Singapore Sports council for youth sports development which created com...

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...uro monitor journal.
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Foodandwaterwatch.org. (2011). Nestle research. Popularly positioned products and affordable and nutritious.
Hollensen, S. (2009). Global marketing. A decision oriented approach. Fifth edition.
Nestle.es. (2012). Annual report 2012. Good food good life. Nutrition is the quality of life. No. 2.
Nestle.com. (2010). Nestle. Annual report 2010. Good food good life.
Nestle.com. (2014). Nestle good food good life. Nestle reports progress on communities.
Sedb.com. (2006). Unleash your vision. In this land of opportunity. We change to remain constant.
Thomas, H. (2007). An analysis of the environment and competitive dynamics of management education. Journal of management development. Vol. 26, No. 1, pp. 09-21.
Wu, T. (2011). Global marketing. Academia.edu.

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