Persuasive Writing Process

In this week's material , we discuss the process and strategies for writing negative and persuasive messages thoroughly. The 3-step writing process was a highly significant factor in creating both negative and persuasive messages. As stated in the chapters, it is important to be clear and honest and provide evidence to build credibility whether one is giving bad news or persuading someone. The material also touches on ethics and etiquette and proper ways of handling situations such as rejections, negative information, faulty logic, and credibility.

Among the chapters , specifically in Chapter 11, the textbook discusses two different approaches to writing a negative message : Direct Approach and Indirect Approach . Although, the approaches

were listed to help write negative messages , the approaches can be used for persuasive messages as well. The direct approach can be described as "straight to the point "and proceeds with an explanation or reasoning meanwhile indirect is the opposite. The indirect approach begins with a "buffer" which is a statement that is meant to reveal the main idea slowly and carefully and then leads to the "bad" news or news. The indirect approach is commonly used when the receiver may not take the news lightly or one has built a relationship with the receiver and wants to maintain it. On either approach, it is important to close the message on a respectful and positive note.
The video "How to be More Persuasive In a Simple Way", further emphasizes how the direct and indirect approach works with one simple example. In the beginning of the video , we are shown an email as an example that starts off with an indirect approach and slowly builds up to a request. However, as the video states and as one can read, this approach could be interpreted in a wrong way and perhaps the "buffer" in the beginning of the email did not work as a benefit. On the second email by using the direct approach, stating the request and then ending it on a positive note , the message is able to sound more sincere and is particularly effective. With that being shown, the way a person structures any message can affect the way an audience can perceive the overall purpose of the message. Therefore, it is crucial to use strategies and techniques correctly for better communication and results.